7 PS OF HOSPITALITY INDUSTRY

The seven Ps are:

Product
Price Promotion

Place
Process Physical Evidence

People

PRODUCT
Product is the sum total of physical and

psychological satisfactions it provides to the buyer. Product is made up of three parts Tangible product- material and construction Extended product- services Generic product- the benefits

The basic hospitality products

Goods

Services
Environment

PRICE
Price is the exchange value of product or services,

always expressed in the terms of money. Pricing is the art of translating the qualitative offering in to quatitative terms Pricing is difficult and must reflect supply and demand

FACTORS OF PRICING
Perishability

Intangibility
Fixed and variable cost Competition

Company objective
Proposed positioning strategies Target group and willingness to pay

Government regulations

PROMOTION
Promotion is a tool of communication used to inform

the target market customers about goods and services , to help facilitates the exchange process. Promotion includes all the tools available for the marketer for the marketing communication

ELEMENTS OF PROMOTION
Personal selling

Sales promotion
Public relation Direct mail

Trade fairs and exhibition

Advertising sponsorship

PLACE
A channel of distribution comprises of a set of

institutions , which perform all the activities required to move a product and its title ,from production to consumption - BUCKLIN
Place is also known as channel, distribution or

intermediary.

CHANNELS OF PLACE
Direct channel

Indirect channel
Electronic channel Wholesale

Retail

Manufacturer

Wholesaler

Manufacturer

Retailer

Consumer
Consumer

INDIRECT DISTRIBUTION DISTRIBUTION

DIRECT

PROCESS
Process refers to the systems used to assist the

organization in delivering the service.

It includes how to promote and deliver the value

that is created but also how to educate and support customers on an ongoing basis.

PHYSICAL EVIDENCE
Means all physical , tangible and controllable aspect

of a service organization. Its the material part of the service

Cont
Physical evidence include:-

essential evidence peripheral evidence comforts facilities

Cont
Physical evidence is such as

packaging
Internet/web address Paper work(invoice, ticket, dispatch notes)

Brochures
Furnishings Signage

Business card
Mail boxes

PEOPLE
People is the major part of marketing mix

It concerned with two parties

# marketer # customer Employee as an element of people mix People constitute an important dimension in the management of services in their role both services and as customers.

INTERNAL MARKETING
Is a concept is that applies in the industry where the

internal product (job) is sold to internal customers(employees).

RECRUITMENT AND TRAINING

Is the core activities in the HRM. This Process

including peoples. A main belief in the HRM is that employees are a scare resources and should be used properly.

Thank you