Minicase 1.

E-Commerce Supports Field Employees at Maybelline

1. IVR systems are still popular. What advantages do they have over even older systems in which the reps mailed or faxed reports? IVR systems are still popular because they are appropriate in some services. For example, I often use directory-inquiry service in my mobile phone (you push definite number button answerin on different questions and et necessary information!, it"s really very convenient. If compare with mailed and faxed reports, IVR system is more reliable and doesn"t require extra hardware (computer, fax machine!. 2. Summarize the advantages of the ne system over the !"# one. #irectly information exchan in between mana ers and reps$ mana er can electronically send daily schedules and other important information to each rep Functions of the %#I system$ reports include inventory-scanned data from retail stores #ecision support &bility to capture more detail information about product and mar'et analysis Reducin reps errors %limination of ap between time of capturin information by reps and it"s receivin by mana ers #ecreases employees stress-level

$. %ra the flo of information in the system (#F information )eadquarter database from reps #istrict mana ers

*ana ers from relevant dept

4. The existing technology enables transmission of data any time an employee can access the Internet with a wireline. Technically, the system can be enhanced so that the data can be sent wirelessly from any location as soon as they are entered. Would you recommend the wireless system to Maybelline? Why or why not? I would stron ly recommend implementin wireless system to *aybelline, because it will speed up an up-to-date information transmission and, as a result, accelerate mana er"s reactions to new mar'et situations. 5. Identify all information system applications in this case and classify them per the text's classifications.

IVR system$ +! accordin system.

the level of information system , transaction processin

-! accordin the type of support they provide - communication and collaboration system, document mana ement system. MSP system: 1) according the level of information system functional and management system that support employees from functional areas. 2) according the type of support they provide management information system, communication and collaboration system, document management system, decision support system, mobile computing systems