EMOTIONS AND COLOR

There exists a universal range of emotions triggered b !olor"

Ta# into these emotions using !olor !hoi!es in our s!ra#boo$ #ages"
%es& !olor does matter"
'ARM COLORS
(se )arm !olors to maximi*e em#hasis"
+right !olors attra!t our ees first" Do not overuse them"
COOL COLORS
(se !ool !olors to minimi*e em#hasis"
'arm and !ool !olors are on the o##osite sides of the !olor )heel"
+REA,IN- OLD .A+ITS
'e often get in the rut of using #a#ers and $its that mat!h the !lothing or
other !olors in the #hotos" /inding a !om#lementar !olor s!heme to
)or$ )ith the #hotos is a sim#le )a to ma$e the #erfe!t laout"
.o)ever& )hat )ould ha##en if ou )ould thin$ about !onveing
emotions )ith !olor first )ithout regard to the !olors in the #hoto"
'ould ou end of !hoosing a !olor that does not !om#lement the !olors in
the #hoto0 'hat are some te!hni1ues that ou !ould use to ma$e the
2emotion3#rovo$ing !olor4 )or$ )ith the !olors in our #hotos0
RED
hot& ex!itement& urgen!& vitalit& ambition& )ill#o)er& strength& vigor&
!ourage& #ioneering s#irit& !onfiden!e& se!urit and safet& !ourage&
#o)er& nervousness& #assion& love& alertness& for!e& energ& ex!itement&
s#eed& im#ulsive
the negative of red5 irritation& im#atien!e& hostilit& aggressiveness& anger&
blood& danger
Does dar$ red invo$e a different emotion than light red0
smbols5 love6heart& sto# sign& rose
ORAN-E
)armth& vibrant& 7oful& #lafulness& resour!efulness& so!iabilit&
ha##iness& su!!ess& so!ial !onfiden!e& en7oable relationshi#s& !heering&
o#timism& ins#iring& tender
smbols5 #um#$in
%ELLO'
)armth& !heerfulness& ha##iness& brightness& mental !larit& o#timism&
)isdom& self3esteem& ins#iration& !uriosit& em#o)erment& !onfiden!e&
!ourage& energ& sunn& !on!entration& freshness& outhfulness
negative of ello)5 !onsidered sa!red to Chinese !ulture& sadness in
-ree!e !ulture& and 7ealousl in /ran!e !ulture
smbols5 sun& light bulb& s!hool bus
-REEN
balan!e& #ea!e& nature& rene)al& love& ho#e& harmon& self !ontrol& life&
gro)th& health& environment& rest& !almness& stress redu!tion& normalit&
relaxation& mone& fresh& abundan!e
the negative of green5 7ealous& env&
smbols5 dollar bill& grass& green3light3go
+L(E
#ea!e& truth& #o)er& !oolness& tran1uilit& !almness& !ommuni!ation&
#ersonal ex#ression& !reativit& de!isiveness& vitalit& $no)ledge& health&
relaxation& !almness& slee#& trust& reliabilit& belonging& loalt& se!urit&
!ontentment& soothing& !or#orate
the negative of blue5 !old& inse!ure& #essimism& tired& melan!hol&
heaviness& 2feeling blue4
Smbols5 )ater& air& 7eans
INDI-O
serenit& stillness& understanding& imagination& #er!e#tion& intuition&
a)areness& slee#
the negative of indigo5 de#ression
smbols5 starr night& blueberr
8IOLET69(R9LE
!reativit& beaut& ins#iration& selflessness& generosit& artisti!& )ealth&
roalt& so#histi!ation& intelligen!e& s#iritualit& dignit& msti!al&
the negative of #ur#le5 re#resents death in +ra*il
smbols5 flo)er& !ro)n
MA-ENTA6/(C.SIA
balan!ing& soothing& relaxing& gentle& blushing
smbols5 7e)el
9IN,
Soft& s)eet& nurture& se!urit& relaxation& stress relief& !alming& feminine
smbol5 bunn&
T(R:(OISE ;A:(A<
soothing& refreshing& #urit& orator& !almness& !onfiden!e& o#enness&
!ooling& relaxing& ex#ressive& slee#& sensitive& stillness&
smbols5 o!ean
+LAC,
so#histi!ation& elegant& sedu!tive& strength& #o)erful& strong& !lass&
ri!hness& honor& timeless&
the negative of bla!$5 evil& death& mster& rebellion& nothingness&
surrender
smbol5 s#a!e
-RE%
neutralit& un!ommitted& uninvolved& emotionless&
'.ITE
#urit& !leanliness& lightness& em#tiness& #ure& !lean& outhful& mild&
the negative of )hite5 !olor of death in Chinese !ulture
smbol5 la!e
-OLD AND SIL8ER
#restige& ex#ensive& s!ientifi!
+RO'N
neutralit& dirt& earth& foundation& heritage&