Famous Technology

Acquisition Date

Product/Service

1/29/1999 Geocities
4/1/1999 Broadcast.com

Acquirer

Reported Cost

Yahoo

3570000000

Yahoo

5700000000

10/31/1999 Webshots

Excite@Home

12/22/1999 Mapquest

AOL

83000000

Total Registered at
4300000

1000000

1100000000

6/28/2000 eGroups

Yahoo

432000000

17000000

7/8/2002 Paypal

eBay

1300000000

15400000

2/1/2003 Blog-ger

Google

20000000

1100000

7/1/2004 Picasa

Google

5000000

CNET

71000000

31000000

1/1/2005 Live-Jour-nal

Six A-part

20000000

5500000

3/1/2005 Flickr

Yahoo

30000000

270000

Google

2500000

30000

7/31/2004 Webshots

5/12/2005 Dodge-ball
7/1/2005 MySpace

News Corp

9/1/2005 Skype

eBay

9/8/2005 IGN

News Corporation

580000000
2600000000

54000000

650000000

10/1/2005 Upcoming.org

Yahoo

1000000

14000

12/1/2005 del.icio.us

Yahoo

30000000

200000

8/1/2006 Grouper

Sony

65000000

430000

10/9/2006 YouTube

Google

5/30/2007 Last.fm

CBS

280000000

20000

5/30/2007 StumbleUpon

eBay

75000000

2300000

6/3/2007 FeedBurner

1650000000

Google

100000000

10/9/2007 Jaiku

Google

12000000

50000

3/13/2008 Bebo

AOL

850000000

40000000

5/15/2008 CNET

CBS

1800000000

7/22/2009 Zappos

Amazon

928000000

9/13/2009 Mint.com

Intuit

2/12/2010 Aardvark

Google

2/7/2011 Huffington Post

AOL

12/5/2011 Gowalla

Facebook

3/21/2012 OMGPop

Zynga

4/9/2012 Instagram
Note: Rumored
amounts are
italicized

Facebook

170000000

1500000

50000000

90000

315000000
3000000

2000000

210000000

35000000

1000000000

35000000

Approx. Active

Cost per User

# of Employees at

Cost per Employee

User-to-Employee

830.23

400

8925000

10750

10961.54

335

17014925

1552

83

11857143

142857

297.3

220

5000000

16818

25.41

150

2880000

113333

84.42

750

1733333

20533

200000

100

3333333

33333

500000

10

18

277778

27778

2.29

35

2028571

885714

23.26

10

2000000

86000

111.11

5000000

45000

83.33

1250000

15000

16000000

36.25

40

14500000

400000

10800000

240.74

200

13000000

54000

28000000

23.21

291

2233677

96220

71.43

333333

4667

150

3333333

22222

151.16

26

2500000

16538

34000000

48.53

67

24626866

507463

15000000

18.67

50

5600000

300000

32.61

20

3750000

115000

232.56

30

3333333

14333

240

1500000

6250

3500000

242.86

100

8500000

35000

18000000

100

2700

666667

6667

4500000

206.22

1300

713846

3462

520000

3700000

860000

430000

25000000

113.33

35

4857143

42857

555.56

50

1000000

1800

12.6

200

1575000

125000

1.5

29

103448

68966

40

5250000

875000

28.57

13

76923077

2692308