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Bibliografi

1) http://senivisual1.blogspot.com/2009/10/pembungkusan.html 2) http://www.scribd.com/doc/53421071/Apakah-Pembungkusan 3) http://www.reducepackaging.com/History.html 4) Ampuero. O. and Vila. N. (2006). Consumer Perception of Product Packaging. Journal of Consumer Marketing. 100-112. 5) Athanassopoulos. A, Gounaris. S. and Stathakopoulos. V. (2001), Behavioural responses to customer satisfaction: an empirical study European Journal of Marketing,Vol. 5/6. No. 35.pp687 707. 6) Blankson, C. and Kalafatis, S.P. (2001), The development of a consumer/customer-derived generic typology of positioning strategies, Journal of Marketing Theory and Practice,Vol. 9 No. 2, pp. 36. 7) C.S. Higginson, M.J. Rayner, S. Drapper and T.R. Kirk (2002), How do consumer use nutririon label information?, Nutrition and Food Scienc. Vol. 32. No. 4. pp 145 152. 8) Deasy. D. (2000), Express Brand Personality Let your package do the talkingBrand Packaging Magazin. March/April. 9) Edward U. Bond and Rose L. Fink (2003), Customer satisfaction an d the marketing quality interface Journal of Business and Industrial Marketing.Vol. 18. No. 3. pp. 204 -218. 10) Gelperowic. R. and Beharrell. B. (1994). Health Food Products for Childrens: Packaging and Mothers Purchase Decision. British Food Journal.Vol. 96. No. 11. pp 4 8. 11) Gyimothy. S (2000), Odysseys: analyzing Service journeys from the customers perspective Managing Service Quality.Vol. 10. No. 6. pp389 396. 12) Hill. H. and Tilley. J. (2002). Packaging of Childrens Breakfast Cereal: Manufacturers Versus Children. British Food Journal.Vol.104. Bil. 9.pp766 777. 13) Lagrosen. S (2005), Customer involvement in product development: A relationship marketing perspective European Jurnal of Innovation Manage ment. Vol.8 No.4 pp.424 436. 14) L.E. Wells, H. Farley and G.A. Armstrong (2007), The importance of packaging design for own-label food brands International Journal of Retail & Distribution Management, Vol. 35 No. 9, pp. 677 690.

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