You are on page 1of 14

Barbie Case

Group 2

Damini - 041

Background
Mattel

was founded by Ruth and Elliot was manufactured by Mattel Inc.

Handler and Harold Matt Matson


Barbie

and launched in 1959


The Bild

Idea of Barbie Lilli the inspiration

Divya 016

Summary
Two

Side of a Coin vs. Negatives on Barbie

Positive Self

esteem Vs. Self Consciousness

Kamlesh - 028

Q1.How does Barbie represent cultural beliefs, values and customs?


o o o

Barbie as an Icon Aspirations at the adolescence age Barbies Function

Rishi - 009

Q2.What kind of cultural learning is involved with playing Barbies?

Rishi - 009

Q3. How Barbie is/could be used in learning cultural rituals? What sorts of accessories are needed for these rituals?

Rishi - 009

Learning cultural vaues


o o o

Family is Fundamental Your are somebody Women are enough on own

Keval - 027

Q4. What American core values can be associated with Barbie?


o

Individualism

o
o

Practical
Career Oriented

o
o

Competitive
Bold

Q5. Some critics would maintain that the introduction of Barbies in different nationalities leads to the Americanization of cultures. What kind of cultural learning is involved for Barbie to teach young people new cultural values? Is this

Americanization likely to occur? Why or


why not ?

Keval - 027

The cultural learning from Barbie to teach young people new cultural values would be:

Being independent Being bold

Goal Oriented & focus on targets

Yes, Americanization is occurring in other nationalities.

Other cultures have started believing in the ideologies which are highlighted above.

Divya -016

Q6. Is Barbie a good or poor role model for girls?


Barbie

is a good role model for girls

Reasons

Inspiration to young girls, make them

believe that they can do anything


Helps girls to see through their future Keeps them updated with the changes

taking place around the world

Do major league Barbie, teacher Barbie, paleontologist Barbie or NASCAR Barbie teach girls self esteem and confidence ? Why or why not?

Damini - 041

Barbie doesnt gives self esteem and confidence to girls


gives wrong ideas that anything is possible Also known as sexual toy Portraits unrealistic image due to body measurements Misleads cultural values Difficult for parents to make kids understand who is ken

You might also like