You are on page 1of 8

LOUIS VUITTON Intro

Early Life

Rise to Prominence
Initially, an apprentice in the workshop of a successful box-maker and packer. One of the Paris premier practitioners of his new craft. Coup detat Louis-Napolean Bonaparte. Vuitton- Empress personal box maker and packer.

Innovative Entrepreneur
Left Monsieur Marechal's shop. Opened his own box-making and packing workshop in Paris. The sign outside the shop read: "Securely packs the most fragile objects. Specializing in packing fashions."

Birth of modern luggage


Innovating an entire new trunk. Shift from leather to grey canvas. Key selling point- Rectangular. Immediate success Personal orders French royalty & Isma'il Pasha, the Khedive of Egypt.

Luxury Brand

Death and Legacy

You might also like