1. If you had been McLaughlin or Decker, what research would you want done?

I would want research done on: How to handle catastrophic disasters in the first days, such as !epte"ber 11 or Hurricane #atrina. $his will help alle%iate a great deal of frustration a"ong &"ericans, who felt helpless to respond producti%ely they felt during these tragedies. '. (reate the "anage"ent)research *uestion hierarchy for the research you think "ight help the +ed (ross "ake decisions related to public relations efforts and future ad%ertising soliciting donations. 1. Manage"ent ,uestions ) How can we produce the proper &d ca"paign for donors by adhering to +ed (ross -olicies? ) How can we increase the initial response efforts effecti%ely? '. +esearch ,uestions ) .hat &d ca"paigns e/ist now and are they effecti%e? ) How can "anage"ent eli"inate the negati%e repercussions of the allocation of fund distributions? 0. In%estigati%e ,uestions ) !hould we e/a"ine past and present (a"paign ads? ) !hould we re)e/a"ine the +ed (ross handling of !epte"ber 11? 1. Measure"ent ,uestions ) .hat is the likelihood that donors want gi%e do to the proble"s fro" !epte"ber 11 ) 2/a"ine each type of (a"paign &d: fires, floods, large catastrophes 0. If you created an +3-, what would it contain? My +3- would contain an 2/perience !ur%ey to gi%e to donors, because it will profit by seeking infor"ation fro" persons e/perienced in the area of study and will seek their ideas about i"portant issues or aspects of the sub4ect. &lso, I would use the $wo)!tage Design because it is a useful way to design a research study. .ith the $wo)!tage Design approach, e/ploration beco"es a separate first stage with li"ited ob4ecti%es first, by clearly defining the

research *uestion and second, de%eloping the research design. -roposals that acknowledge the practicalities of this approach are particularly useful when the research budget is infle/ible,..