Transcribed Notes on Speaker: Lydia Eichner of Laughlin Constable, 2/1 !Content Specialist in ad"ertising agency !#ar$uette alu% !

Social %edia& 'logging !Not sure (hat she (anted to do, anything to do (/ (riting !"olunteering ) #il(aukee L*'T+ Center !figuring out (hat you don,t (ant to do also i%portant !grant (riting !"olunteering good opportunity to net(ork !Creati"e -lliance #il(aukee !%ake do (/(hat you ha"e !transferable skills !infor%ational inter"ie( !.ob search like /a (hirl(ind0 !be up on (hat,s going on in the industry you,re going into !needs to be a purpose for (riting, blogs, and social content !co%%unity %anage%ent, blogs, social calendars !day to day nuts and bolts !uni$ue perspecti"e on things !don,t necessarily need co%%unications background to (ork in co%%unications!related positions !(riting essentially her .ob !re"ie( in"ol"ed!editorial (ork !#edela !nor%ali1ing brestfeeding !stay on toes !fle2ible, rela2ed en"iron%ent !0%edia plans0 !creating bu11 !0annual report0 !be a(are of current trends, ho( things are changing !3rofessional 3ortfolio !skills outside of (riting !fle2ibility !being ner"ous is nor%al !0English #a.or built0 !hiring people, not for positions !passionate, curious, in"ol"ed in lots of difft things !(ho you are rather than (hat you can do !creati"ity !collecti"e "oice!de"eloping strategies !being concise i%portant!character li%its and other restrictions