I HC QUC GIA TP.

HCM
TRNG I HC BCH KHOA

CNG HA X HI CH NGHA VIT NAM

c lp - T do - Hnh phc

CNG MN THI C S TUYN SINH SH NM 2014

Ban hnh theo Q s
/Q-HBK-TSH ngy
12 2013
ca Hiu Trng Trng i Hc Bch Khoa
Tn mn thi: C S QUN TR KINH DOANH
Ngnh o to Thc s: QUN TR KINH DOANH (60340102)
NI DUNG
1.
2.
3.
4.
5.
6.

Kinh t hc
Qun tr i cng
K ton i cng
Thi s kinh t x hi
Tip th c bn
Thng k c bn

HNH THC THI: Trc nghim, 120 pht

PHN BT BUC:
1. KINH T HC
Kinh T Hc hng n bi ton p ng nhu cu v hn ca con ngi trong iu kin ti
nguyn khan him. Mn hc gm 2 phn, (1) kinh t hc Vi M hng n cc bi ton ca c
nhn ngi tiu dng v nh sn xut; (2) Kinh t hc V M lin quan n cc vn chung
ca nn kinh t quc dn. Qua mn ny, ngi hc c th hiu bit cc khi nim c bn ca
kinh t hc nh lut cung cu, c ch th trng, s la chn ca ngi tiu dng, hnh vi ca
nh sn xut, lm pht, tht nghip, chu k kinh t, h thng ti chnh tin t cng nh l cc
chnh sch kinh t v m ca quc gia.
CHNG 1: GII THIU
Cc khi nim kinh t
Nn tng ca kinh t hc
Kh nng sn xut ca nn kinh t
Nhng cu hi c bn ca kinh t hc
Phn loi cc nn kinh t
Kinh t hc vi m v kinh t hc v m
Kinh t th trng:
A. KINH T HC VI M
CHNG 2: CUNG CU V TH TRNG
c im ca kinh t th trng
Cung v cu
C ch gi v im cn bng ca th trng
Th trng v s can thip ca chnh ph
co gin

Phn tch phc li

Thng mi quc t

CHNG 3: HNH VI CA NGI TIU DNG

M hnh mc hu ch
S la chn ca ngi tiu dng
Hiu ng thu nhp thay th
ng cu c nhn th trng
CHNG 4: HNH VI CA NH SN XUT
Hm sn xut
Hm chi ph
Mc tiu ca doanh nghip
CHNG 5: CU TRC TH TRNG
Th trng cnh tranh hon ho
Th trng c quyn
c quyn nhm
Cnh tranh c quyn
B. KINH T HC V M
CHNG 6: H THNG TI KHON QUC GIA
H thng ti khon quc gua
Cch o lng thu nhp quc dn
Cn cn thanh ton
CHNG 7: LM PHT V THT NGHIP
Tng quan v chu k kinh t
Tht nghip
Lm pht
CHNG 8: TNG CUNG V TNG CU
Tiu dng v tit kim
u t
ng tng cu
ng tng cung
CHNG 9: H THNG TI CHNH, TIN T V NGN HNG
Tin v chc nng ca tin
Cung tin - cu tin
Ngn hng v bng cn i ti sn ca ngn hng thng mi
Ngn hng trung ng v chnh sch tin t

CHNG 10: CHNH SCH KINH T V M

Chnh sch ti kha
Chnh sch tin t

TI LIU THAM KHO

[1.]L Bo Lm, Kinh t Vi M, NXB Thng K km theo sch bi tp, 2007.
[2.] Dng Tn Dip, Kinh T V M, NXB. Thng K km theo sch bi tp, 2007.
[3.] Gregory Mankiw, Principles of Economics, 5th edition, South-Western Cengage
Learning.

2. QUN TR I CNG

PHN I: I CNG V QUN TR

Chng 1: Khi nim v qun tr -

Fundamentals of management
(6 tit l thuyt & thc hnh + 8 tit SV t hc)
1. Qun tr l g?
2. Cc chc nng ca cng tc qun tr
3. Nh qun tr v vai tr trong t chc
4. Cc k nng ca nh qun tr
5. Ra quyt nh trong qun tr
6. V sao cn hc qun tr?
Chng 2: S pht trin ca t tng qun tr -

Development of managerial theories

(4 tit l thuyt & thc hnh + 8 tit SV t hc)
1. Bi cnh lch s
2. Nhm hc thuyt qun tr c in
3. Nhm hc thuyt tm l x hi v hnh vi (tc phong)
4. Trng phi nh lng trong qun tr
5. Trng phi hi nhp trong qun tr: tip cn theo qu trnh, theo h thng m, theo tnh
hung.
6. Xu hng pht trin ca qun tr hc hin i.
Chng 3: Phn tch mi trng qun tr -

Environmental analysis
(8 tit l thuyt & thc hnh + 16 tit SV t hc)
1.
2.
3.
4.

Mi trng tc ng n cng tc qun tr: khi nim v phn loi.

Mi trng bn ngoi: v m (tng qut) v vi m (tc nghip/c th).
Mi trng bn trong (ni b): c im cc ngun lc v vn ha ca t chc.
Vn ha ca t chc: khi nim, c im v cc yu t hnh thnh nn vn ha doanh
nghip.
5. o c qun tr.

PHN II: CC CHC NNG CA QUN TR

Chng 4: Cng tc hoch nh Planning
(6 tit l thuyt & thc hnh + 14 tit SV t hc)
Phn A: Nhng c s ca hoch nh
1. Khi nim

2. Mc tiu: yu t nn tng ca hoch nh Qun l theo mc tiu (MBO)

Phn B: Hoch nh chin lc (Strategic planning)
1. Khi nim chung v gii thiu cc loi chin lc
2. Tin trnh hoch nh chin lc v cng c SWOT
Phn C: Hoch nh tc nghip (Operational planning)
1. Khi nim chung v cch phn loi k hoch tc nghip
2. Tin trnh hoch nh tc nghip.
Chng 5: Cng tc t chc Organizing
(6 tit l thuyt & thc hnh + 12 tit SV t hc)
1. Khi nim c bn: c cu t chc, quan h quyn hn, v b tr nhn s.
2. Tin trnh xy dng c cu t chc.
3. Cc dng cu trc t chc.
4. S phn chia v thit lp mi quan h quyn hn trong c cu t chc.
Chng 6: Cng tc lnh o/iu khin Leading
(9 tit l thuyt & thc hnh + 20 tit SV t hc)
1. Khi nim.
2. Lnh o v phong cch lnh o.
3. ng vin.
4. Thng tin trong qun tr.
Chng 7: Cng tc kim sot Controlling
(3 tit l thuyt & thc hnh + 6 tit SV t hc)
1. Khi nim kim sot v mi quan h vi cc chc nng qun tr khc.
2. Tin trnh kim sot v mt s yu cu i vi vic xy dng c ch kim sot.
3. Gii thiu mt s loi hnh kim sot v cng c h tr.
TI LIU THAM KHO
[1] Qun Tr Hc, B mn Qun tr Nhn s & Chin lc Kinh doanh, Khoa Qun tr Kinh
doanh, i hc Kinh t TP HCM, 2011.
[2] Management, 6th edition, Stephen P. Robbins v Mary Coulter, 1999.
[3] Essentials of Contemporary Management, Gareth R. Jones v Jennifer M. George,
McGraw Hill, 2004.

3. K TON I CNG
1.
-

H thng thng tin k ton

Ngn ng k ton
Quy trnh k ton c bn
S k ton (S nht k, s ci)
Bo co k ton ti chnh: nm vng cu trc, ni dung v ngha tng bo co
Bo co kt qu kinh doanh

Bng cn i k ton

Bo co lu chuyn tin t
Cc nguyn tc k ton chung c tha nhn
Ghi nhn doanh thu

Ghi nhn chi ph

Tng xng / ph hp

Cng b thng tin

Hot ng lin tc

n v tin t

Thi k

Thc th kinh doanh

2. nh hng ghi chp k ton n li nhun bo co ca cng ty
- Cc phng php tnh gi hng tn kho (thc t ch danh, bnh qun, FIFO, LIFO)
- Cc phng php tnh khu hao ti sn c nh (bnh qun, DDB, SOYD)
- So snh nh hng ca cc phng php s dng n bo co k ton
3. Phn tch bo co ti chnh
- Cc phng php phn tch
- S dng phng php phn tch t s ti chnh nh gi hot ng ca doanh nghip.
ngha cc t s theo quan im ca ngi nh gi.
TI LIU THAM KHO
1. Ti liu ging K ton i cng v Nguyn l ti chnh dng cho lp chuyn i
2. Nguyn l k ton M. Dch gi ng Th Cng. NXB Thng k.
3. Edwards, Principles of Financial & Managerial Accounting, Irwin (12 chng u v
chng cui)
4. Eugene F. Brigham, Fundamentals of Financial Management, 6th Edition, The Dryden press.
5. Kimmel, weygandt, Kieso, Financial Accounting Tools for business decision making, 6 th
edition, wliley

4. THI S KINH T X HI
Ni dung ny nhm kim tra kin thc hiu bit ca th sinh v tnh hnh pht trin t nc v
mt kinh t-x hi t 10 nm gn y. y l kin thc quan trng i vi ngi lm ngh
QTKD, gip phn tch mi trng v xc nh tm nhn pht trin cho t chc. Mt s ni dung
chnh nh sau:
Nhng ch tiu c bn v pht trin ca t nc giai on 2004 - 2014
Tnh hnh u t nc ngoi ti Vit Nam,
Mt s chnh sch, c cu lut php v quan h i ngoi mi, chi phi s pht trin ca t
nc,
Mt s s kin quan trng mang tnh thi s kinh t, cng ngh, vn ho, x hi n thi
im thi tuyn.

5. TIP TH C BN
CHNG 1: I CNG V MARKETING
Mt s khi nim c bn
Vn ct li ca marketing
Nhng quan im ch yu trong vic qun tr marketing
CHNG 2: MI TRNG & THNG TIN MARKETING
nh ngha mi trng marketing
Mi trng vi m
Mi trng v m

H thng thng tin marketing

CHNG 3: HNH VI MUA
M hnh hnh vi mua
Cc nhn t nh hng ln hnh vi mua
Cc loi hnh vi mua
Qu trnh ra quyt nh mua
CHNG 4: TH TRNG V CNH TRANH
Khi nim th trng v nhu cu th trng
Phn khc th trng
Chn th trng mc tiu
nh v sn phm
Khi nim cnh tranh
Cc chin lc cnh tranh
CHNG 5: SN PHM
Khi nim sn phm
Thnh phn ca sn phm
Phn loi sn phm
Thng hiu
H v nhm sn phm
Chin lc theo vng i sn phm
Pht trin sn phm mi
CHNG 6: CHNH SCH GI
Khi nim gi
Qui trnh nh gi
Cc yu t nh hng ln vic nh gi
Cc phng php nh gi
nh gi sn phm mi
CHNG 7: PHN PHI
Khi nim phn phi
Vai tr ca nh phn phi trung gian
Phn loi knh phn phi
Thit k knh phn phi
Qun l knh phn phi
CHNG 8: CHIU TH/TRUYN THNG
Tng quan v truyn thng
Qung co
Khuyn mi
Giao tip bn hng
Quan h cng chng
TI LIU THAM KHO
1. Qun tr tip th: L thuyt v tnh hung, V Th Dng & Trng Tn Hin c, Nh
xut bn Khoa hc k thut, 2004
2. Marketing Insights from A to Z, Philip Kotler (eBook)
3. Bi c thm do ging vin cung cp

4. The book on Marketing Plan (eBook) Marketing Management, 15th edition, Philip
Kotler, Prentice Hall, (eBook availabe online: e-learing.hcmut.edu.vn)

6. THNG K C BN
Thng k cn ban la nn tang cua cac phng phap inh lng thng c dung trong cac
nghin cu khoa hoc quan tri. Thng k cn ban bao gm cac im chinh nh sau:
1. Cac khai nim thng k cn ban: Tp hp chinh, mu, tn sut, phn phi tn sut, s
inh tm, s yu vi, s phn tan
2. Cc tham s thng k: Ky vong, phng sai, lch chun
3. Mu va cac phng phap ly mu: Ly mu ngu nhin, ly mu phn tng, ly mu
thun tin
4. c lng cc tham s thng k: c lng im, c lng khoang, khoang tin cy
5. Kim nh gi thuyt thng k: Cac gia thuyt thng k, cac loai sai lm, cac bc kim
inh gia thuyt thng k
6. Phn tch hi quy n bin: Khai nim tng quan, hi quy, phng trinh hi quy tuyn
tinh n bin, cach thc c lng cac tham s cua hi quy tuyn tinh n bin
TI LIU THAM KHO
1. Phng Php nh Lng Trong Qun L & Vn Hnh, Hunh Trung Lng, Trng
Tn Hin c, Nh xut bn khoa hc k thut, 2002.
1. Phng Php nh Lng Trong Qun L, Nguyn Thng, Cao Ho Thi, Nh xut bn
thng k, 1998.
2. Cao Ho Thi, Bi Ging Thng K ng Dng trong Kinh Doanh, Khoa Qun L Cng
Nghip, 1998.