Sample Travel Site Dashboard

Choose Month

KPI

Room Night

GOR

A&P Spent

A&P %

We need 6 RN per day to hit Target Sales 40% Up from previous month
A&P Analysis

120
Performance
ACT ABP 272 LY 26

$31,200

$5,350

17%

Let's Celebrate !!!

Room Nights VS A&P% of GOR

YTD 428

VAR -56%

Bad

Good

Perfect
Google 3000 450
1600 1,000 70%

RN Sales Trend

120
1,000 500

900 800 700 600 500 400 300 200 100 Offline Oths 0 A M J J A S O N D J F M 30% 20% 10% 0% 60% 50% 40%

Yahoo FB

0 A M J J A S O N D J F M Online Oths Newspaper Fair

6.0

300

Momentum

40.0
Aug-10 2.0

Room Nights Per Day

Sep-10 Oct-10 2.9 4.0

Momentum for Past 3 Months

4.0

Destination Effectiveness
A&P Cost RN Cost/RN %

2.0 -

Sort By Sort Order

MALAYSIA_FB SINGAPORE_FB AUSTRALIA CHINA JAPAN PHILLIPINES TAIWAN VIETNAM MACAU HONG KONG MALAYSIA THAILAND SINGAPORE INDONESIA

RN

A&P%

Cost / RN Trend
0 0 32 32 32 32 32 32 553 642 642 803 1070 1605 0 0 0.72 0.72 0.72 1 1 1 12 14 14 18 24 36 0 0 45 45 45 45 45 45 45 45 45 45 45 45 0% 0% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17% 17%
20.00
10.00

Total A&P Spending By Media

Cost Per Room Night Trend

180 160

Select :
80.00 70.00 60.00 50.00 40.00 30.00 Yahoo FB Online Oths Newspaper Fair Offline Oths A M J J A S O N D J F M 3240 5000 15000 4800 13806
Google

39434

140 120 100

80

60 40 20 0 A M J J A S O N D J F M

Note:
The Cost/RN benchmark is 10

Educated & Inspired by http://chandoo.org

Last Updated as of :

3/3/2014 3:10

Site : Month : Avg Rate Bad Ok Cost/RN Benchmark AUSTRALIA CHINA HONG KONG INDONESIA JAPAN MACAU MALAYSIA PHILLIPINES SINGAPORE TAIWAN THAILAND VIETNAM

Sample Travel Site 260 50% 80%

Data Table 1. Daily A&P spend table including Google, Y 2. Daily RN by Destination 3. Daily Traffics

10 If the Cost per room night is higher this number, the city is highlighted

A&P spend table including Google, Yahoo, FB, Ads, others BY Destination RN by Destination

mber, the city is highlighted