INTRODUCTION TO MANAGEMENT OF CHANGE Influenced by internal and external factors. Change is any alteration occurs in the working of an organization.

. Changes are introduced in strategies, procedures, objectives, technology and people.

OBJECTIVES OF STUDY.
To know the term change management and its related company. To learn why Amul has diversified from its main strategy. To know what is new strategy Amul has adopted.

RESEARCH METHODOLOGY
Descriptive in nature. Secondary data mainly from :

Books. Websites.

INTRODUCTION OF AMUL.

Amul is an Indian dairy co-operative based at Anand in the state of Gujarat.

DR. VERGHESE KURIAN

LIST OF PRODUCTS
Bread spread. Fresh milk. Powder milk Milk drinks. Health drinks. Cheese. Deserts.

WHY DIVERSIFIED?
With liberalization of Indian economy and entry of new players. Changes in life style. Food taste of people Amul needs to diversified the Amul portfolio by offering wide range of food stuffs.

CONCLUSION
Quality is the main point for concentration. Best quality of goods at cheaper rate for customer satisfaction. To reach customers expectations.