Professional Documents
Culture Documents
Fundamental purpose
Values
Objectives
Specific Targets
Strategic Analysis
Industry Analysis (Porters 5 forces + SCP) separate sheet Customer/marketplace trends
Environmental forecast
o General
o weaknesses
o resources
Value Chain Analysis Point of value addition in what level of supply chain (production, distribution, etc.)
Arenas Where will we be active? (And with how much emphasis?) Product Categories
Market Segments
Geographic Areas
Core Technologies
Value-creation stages
Joint ventures
Licensing/franchising
Acquisitions
Customization
Price
Styling
Product Reliability
Staging What will be our speed and sequence of moves? Speed of expansion
Sequence of activities
Economic Logic How will we obtain our returns? Lowest cost through scale advantages Lowest cost through scope and replication advantages Premium prices due to unmatchable service Premium prices due to proprietary product features