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Mission

Fundamental purpose

Values

Objectives
Specific Targets

Strategic Analysis
Industry Analysis (Porters 5 forces + SCP) separate sheet Customer/marketplace trends

Environmental forecast

Competitor Analysis o Rivalry

o General

Assessment of o internal strengths

o weaknesses

o resources

Value Chain Analysis Point of value addition in what level of supply chain (production, distribution, etc.)

Supporting Organizational Arrangements


Structure Process Symbols Functional policies & profiles Rewards People Activities

Hambricks Diamond Strategy


The central, integrated, externally oriented concept of how we will achieve our objectives.

Arenas Where will we be active? (And with how much emphasis?) Product Categories

Market Segments

Geographic Areas

Core Technologies

Value-creation stages

Vehicles How will we get there? Internal development

Joint ventures

Licensing/franchising

Acquisitions

Differentiators How will we win? Image

Customization

Price

Styling

Product Reliability

Staging What will be our speed and sequence of moves? Speed of expansion

Sequence of activities

Economic Logic How will we obtain our returns? Lowest cost through scale advantages Lowest cost through scope and replication advantages Premium prices due to unmatchable service Premium prices due to proprietary product features

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