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PROJECT REPORT OF RESEARCH METHODOLOG O!

COMPARATIVE STUDY OF V/S

SUBMITED TO SUBMITED BY

Prof. SANJEEV KUMAR

ANKIT RANA
Roll No. 7116223117 MBA 2ND Semester

RIMT - IMCT (REGIONAL INSTITUTE OF MANAGEMENT AND COMPUTER TECHNOLOGY)

MANDI GOBINDGARH

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CERT"F"CATE
This is to certify that M#. A$%&t Ra$a has completed his project report title Comparative Study of Ba a V/S !ero !o"da' u der my super!isio " To the #est of my $ o%led&e a d #elief this is his ori&i al %or$ a d this' %holly or partially' has ot #ee su#mitted for a y de&ree of this or a y other ( i!ersity"

Date)

M#. Ra(esh Chawla ) P#o(ect G*&+e ,

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Vs.

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AC-!O.LEDGEME!T
The research o /Compa#at&0e St*+1 2etwee$ 3a(a( a$+ He#o Ho$+a' has #ee &i!e to me as part of the curriculum i *,-ears Bachelor De&ree i Busi ess Admi istratio " I ha!e tried my #est to prese t this i formatio as clearly as possi#le usi & #asic terms that I hope %ill #e comprehe ded #y the %idest spectrum of researchers' a alysts a d stude ts for further studies" I ha!e completed this study u der the a#le &uida ce a d super!isio of M#. Ra(esh Chawla I %ill #e failed i my duty if I do ot ac$ o%led&e the esteemed scholarly &uida ce' assista ce a d $ o%led&e" I ha!e recei!ed from them to%ards fruitful a d timely completio of this %or$" Mere ac$ o%led&eme t may ot redeem the de#t I o%e to my pare ts for their direct.i direct support duri & the e tire course of this project" I also tha $ful to my frie d %ho helped me a lot i the completio of this project"

A!-"T RA!A

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INDEX
Sr No. 1. 2. Particu ars Pa#$ %o !ISTORY O" BAJAJ - Profile - Key Perso - !"#"# I $ro - Co%&" y His$ory - Ti%eli e of e' rele"ses

&

'.

!ISTORY O" !ERO !ONDA - !o"r( of Dire)$ors - Co%&" y Profile RESEAR)! MET!ODO*O+Y - D"$" So*r)e - Rese"r)+ A&&ro")+ - S"%&li , * i$ - D"$" Co%&le$io " ( A "lysis - S)o&e OBJE)TIVE O" T!E STUDY ANA*YSIS AND INTERPRETATION

1(

2'

(.

,. 2, -. &. .. /. 10. BIB*IO+RAP!Y RE)OMMENDATION )ON)*USION *IMITATION O" RESEAR)! STUDY (1 (' 2& '/

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11. ANNEXURE (,

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!"#"# A*$o li%i$e( is o e of $+e l"r,es$ $'o '+eeler %" *f")$*ri , )o%&" y i I (i" "&"r$ fro% &ro(*)i , $'o '+eelers $+ey "lso %" *f")$*re $+ree '+eelersT+e )o%&" y +"( s$"r$e( '"y .")/ i 0123- I i$i"lly i$ *se( $o i%&or$ $+e $'o '+eelers fro% o*$si(e4 .*$ fro% 0131 i$ s$"r$e( %" *f")$*ri , of $'o '+eelers i $+e )o* $ry- !y $+e ye"r 0156 !"#"# A*$o +"( rolle( o*$ $+eir 0664666$+ 7e+i)le!"#"# s)oo$ers " ( %o$or )y)les +"7e .e)o%e " i $e,r"l &"r$ of $+e I (i" %ilie* " ( o7er $+e ye"rs +"7e )o%e $o re&rese $ $+e "s&ir"$io s of %o(er I (i"- !"#"# A*$o "lso +"s " $e)+ i)"l $ie *& 'i$+ K"'"s"/i +e"7y i (*s$ries of 8"&" $o &ro(*)e $+e l"$es$ %o$or)y)les i I (i" '+i)+ "re of 'orl( )l"ss 9*"li$y T+e !"#"# K"'"s"/i eli%i "$or +"s e%er,e( s$r"i,+$ o*$ of $+e (r"'i , .o"r( of K"'"s"/i +e"7y i (*s$ries- T+e )ore .r" ( 7"l*es of !"#"# A*$o li%i$e( i )l*(es Le"r i ,4 I o7"$io 4 Perfe)$io 4 S&ee( " ( Tr" s&"re )y!"#"# A*$o +"s $+ree %" *f")$*ri , * i$s i $+e )o* $ry "$ A/*r(i4 :"l*# " ( C+"/" i M"+"r"s+$r"4 'es$er I (i"4 '+i)+ &ro(*)e( ;4<0245=5 7e+i)les i ;663-6>- T+e s"les "re .")/e( .y " e$'or/ of "f$er s"les ser7i)e " ( %"i $e " )e 'or/ s+o&s "ll o7er $+e )o* $ry!"#"# A*$o +"s &ro(*)$s '+i)+ )"$er $o e7ery se,%e $ of $+e I (i" $'o '+eeler %"r/e$ !"#"# CT 066 Dl? offers " ,re"$ 7"l*e for %o ey "$ $+e e $ry le7elSi%il"rly !"#"# Dis)o7er 0;3 offers $+e )o s*%er " ,re"$ &erfor%" )e 'i$+o*$ %"/i , " .i, +ole i $+e &o)/e$-

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PROFILE@
Fo* (er Ye"r of Es$".lis+%e $ I (*s$ry !*si ess Gro*& Lis$i ,s A i$s )o(es Prese )e 8"% "l"l !"#"# 01;> A*$o%o$i7e - T'o A T+ree :+eelers T+e !"#"# Gro*& !SE B Co(e@ 366216C NSE - Co(e@ !A8A8AUTO Dis$ri.*$io e$'or/ )o7ers 36 )o* $riesDo%i " $ &rese )e i Sri L" /"4 !" ,l"(es+4 Col*%.i"4 G*"$e%"l"4 Per*4 E,y&$4 Ir" " ( I (o esi"K"'"s"/i He"7y I (*s$ries of 8"&" A/*r(i P* e - 2006<3 I (i" Tel-@ E(10)-(;6)-;525;=30 F"?@ E(10)-(;6)-;525<<1=

8oi $ De $*re Re,is$ere( A He"( Offi)e

:or/s

A/*r(i4 P* e 2006<3 !"#"# N","r4 :"l*# A*r" ,"."( 2<00<> C+"/" I (*s$ri"l Are"4 C+"/" 4 P* e 200360

E-%"il :e.si$e

r"+*l."#"#F."#"#"*$o-)o-i '''-."#"#"*$o-)o%

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KEY PERSONS@
Boar1 of Dir$ctors R"+*l !"#"# M"(+*r !"#"# R"#i7 !"#"# S" #i7 !"#"# D-S- Me+$" K" $i/*%"r R- Po("r S+e/+"r !"#"# D-8- !"l"#i R"o 8-N- Go(re# S-H- K+" Mrs- S*%" Kirlos/"r N"res+ C+" (r" N" oo P"% " i M" is+ Ke#ri'"l P M*r"ri Nir"# !"#"# )o22itt$$s of t3$ Boar1 Au1it )o22itt$$ S-H- K+" D-8- !"l"#i R"o 8-N- Go(re# N"res+ C+" (r" N" oo P"% " i C+"ir%" Di)e C+"ir%" A :+ole-Ti%e Dire)$or M" ",i , Dire)$or E?e)*$i7e Dire)$or :+ole-Ti%e Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or

C+"ir%"

S3ar$3o 1$rs4 5 I%6$stors4 +ri$6a%c$ co22itt$$ C+"ir%" D-8- !"l"#i R"o 8-N- Go(re#

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N"res+ C+" (r" S- H- K+" R$2u%$ratio% co22itt$$ D-8- !"l"#i R"o S-H- K+" N"res+ C+" (r"

C+"ir%"

Re,is$ere( * (er $+e I (i" Co%&" ies A)$4 DII of 010< REGISTERED OFFICE A/*r(i4 P* e 200 6<3 :ORKS A/*r(i4 P* e 200 6<3 !"#"# N","r4 :"l*# A*r" ,"."( 2<0 0<> C+"/" I (*s$ri"l Are"4 C+"/" 4 P* e 200 360

Bajaj Autos 6td"

3a(a( A*to L&m&te+

T1pe Fo*$+e+ Hea+4*a#te#s -e1 people Re0e$*e !et &$come Emplo1ees .e2s&te

7u#lic 14/0 7u e' I dia Rahul Bajaj 89hairma : Rs" 1'51'51+ #illio 8*551: or (;D 1"32 #illio Rs" 12'511 #illio <<< %%%"#ajajauto"com

3a(a( A*to is a major I dia automo#ile ma ufacturer" It is I dia=s lar&est a d the %orld=s /th lar&est t%o, a d three,%heeler ma$er" It is #ased i 7u e' Maharashtra' %ith pla ts i >aluj ear Aura &a#ad' A$urdi a d 9ha$a ' ear 7u e" Bajaj Auto ma$es motorscooters' motorcycles a d the auto ric$sha%"

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Compa$15s h&sto#1
Bajaj Auto came i to e?iste ce o No!em#er *4' 14/0 as M.s Bachraj Tradi & 9orporatio 7ri!ate 6imited" It started off #y selli & imported t%o, a d three,%heelers i I dia" I 1404' it o#tai ed lice se from the Go!er me t of I dia to ma ufacture t%o, a d three,%heelers a d it %e t pu#lic i 1415" I 1425' it rolled out its 155'555th !ehicle" I 1422' it ma a&ed to produce a d sell 155'555 !ehicles i a si &le fi a cial year" I 1430' it started produci & at >aluj i Aura &a#ad" I 1431' it ma a&ed to produce a d sell 055'555 !ehicles i a si &le fi a cial year" I 1440' it rolled out its te millio th !ehicle a d produced a d sold 1 millio !ehicles i a year"

T&mel&$e o6 $ew #eleases

1421 , three,%heeler &oods carrier 142* , Bajaj 9heta$ 1421 , Bajaj ;uper 1422 , Rear e &i e Autoric$sha% 1431 , Bajaj M,05 1431 , Bajaj M,35' @a%asa$i Bajaj @B155 1445 , Bajaj ;u y 144/ , Bajaj 9lassic 1440 , Bajaj ;uper A?cel 1442 , @a%asa$i Bajaj Bo?er' Rear A &i e Diesel Autoric$sha% 1443 , @a%asa$i Bajaj 9ali#er' 6e&e d8I dia=s first four,stro$e scooter: *555 , Bajaj ;affire *551 , Alimi ator' 7ulsar *55+ , 9ali#er110' Bajaj >i d 1*0' Bajaj 7ulsar *55/ , Bajaj 9T 155' Ne% Bajaj 9heta$ /,stro$e %ith >o der Gear' Bajaj Disco!er DT;,i *550 , Bajaj >a!e' Bajaj A!e &er' Bajaj Disco!er *551 , Bajaj 7lati a *552 , Bajaj 7ulsar,*55

;ome of the models that Bajaj ma$es 8or has made: are)

Scoote#s
o o o o o

Bajaj ;u y Bajaj 9heta$ Bajaj 9u# Bajaj ;uper Bajaj >a!e

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1*

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o

Bajaj 6e&e d

Moto#c1cles
o o o o o o o o o

@a%asa$i Alimi ator Bajaj 7ulsar Bajaj @a%asa$i >i d 1*0 Bajaj Bo?er Bajaj 9T 155 Bajaj 7lati a Bajaj 9ali#er Bajaj Disco!er Bajaj A!e &er

7pcom&$g Mo+els

Bajaj 7ulsar **5 DT;,Bi Bajaj @rystal Bajaj Blade Bajaj ;o ic

!ew "mage
The compa y' o!er the last decade has successfully cha &ed its ima&e from a scooter ma ufacturer to a t%o %heeler ma ufacturer' product ra &e ra &i & from ;cooterettes to ;cooters to Motorcycle" Its real &ro%th i um#ers has come i the last / years after successful i troductio of a fe% models i the motorcycle se&me t" The compa y is headed #y Rahul Bajaj %ho is %orth more tha (;C1"0 #illio "

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1+

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1/

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I dia has the lar&est um#er of t%o %heelers i the %orld %ith /1"1 millio !ehicles" I dia has a mi? of +5 perce t automo#iles a d 25 perce t t%o %heelers i the cou try" I dia %as the seco d lar&est t%o %heeler ma ufacturer i the %orld starti & i the 1405Ds %ith the #irth of Automo#ile 7roducts of I dia 8A7I: that ma ufactured scooters" A7I ma ufactured the 6am#rettas #ut' a other compa y' Bajaj Auto 6td" surpassed A7I a d remai ed throu&h the tur of the ce tury from its associatio %ith 7ia&&io of Italy 8ma ufacturer of Eespa:" The lice se raj that e?isted #et%ee the14/5s to1435s i I dia' did ot allo% forei& compa ies to e ter the mar$et a d imports %ere ti&htly co trolled" This re&ulatory maFe' #efore the eco omic li#eraliFatio ' made #usi ess easier for local players to ha!e a sellerDs mar$et" 9ustomers i I dia %ere forced to %ait 1* years to #uy a scooter from Bajaj" The 9AO of Bajaj comme ted that he did ot eed a mar$eti & departme t' o ly a dispatch departme t" By the year 1445' Bajaj had a %aiti & list that %as t%e ty,si? times its a ual output for scooters" The motorcycle se&me t had the same lo & %ait times %ith three ma ufacturersG Royal A field' Ideal Ha%a' a d Ascorts" Royal A field made a +05cc Bullet %ith the o ly four, stro$e e &i e at that time a d too$ the hi&her e d of the mar$et #ut' there %as little competitio for their customers" Ideal Ha%a a d Ascorts too$ the middle a d lo%er e d of the mar$et respecti!ely" I the mid,1435s' the I dia &o!er me t re&ulatio s cha &ed a d permitted forei& compa ies to e ter the I dia mar$et throu&h mi ority joi t !e tures" The t%o,%heeler mar$et cha &ed %ith four I do,Hapa ese joi t !e tures) Hero Ho da' TE; ;uFu$i' Bajaj @a%asa$i a d @i etic Ho da" The e try of these forei& compa ies cha &ed the I dia mar$et dy amics from the supply side to the dema d side" >ith a lar&er selectio of t%o,%heelers o the I dia mar$et' co sumers started to &ai i flue ce o!er the products they #ou&ht a d raised hi&her customer e?pectatio s" The i dustry produced more models' styli & optio s' prices' a d differe t fuel efficie cies" The forei& compa ies e% tech olo&ies helped ma$e the products more relia#le a d %ith #etter Iuality" I dia compa ies had to cha &e to $eep up %ith their &lo#al cou terparts"

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3OARD OF D"RECTORS
No. Na2$ of t3$ Dir$ctors 0 ; < 2 3 > 5 = 1 06 00 0; 0< 02 03 Mr- !ri#%o+" L"ll M* #"l Mr- P"'" M* #"l Mr- Tos+i"/i N"/","'" Mr- T"/"o E,*)+i Mr- S"$y" " ( M* #"l Mr- O% Pr"/"s+ M* #"l Mr- T"$s*+iro Oy"%" Mr- M"s"+iro T"/e(","'" Mr- N"ri (er N"$+ Do+r" Mr- Pr"(ee& Di o(i" Ge -(Re$(-) De( Pr"/"s+ M"li/ Mr- A "l#i$ Si ,+ Dr- Pri$"% Si ,+ Ms- S+o.+" " !+"r$i" Dr- Di#"y L"?%" Kel/"r D$si#%atio% C+"ir%" A :+ole-$i%e Dire)$or M" ",i , Dire)$or 8$- M" ",i , Dire)$or :+ole-$i%e Dire)$or No -e?e)*$i7e Dire)$or No -e?e)*$i7e Dire)$or No -e?e)*$i7e Dire)$or No -e?e)*$i7e Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or No -e?e)*$i7e A I (e&e (e $ Dire)$or

He#o Ho$+a Moto#c1cle Lt+.

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T1pe Fo*$+e+ Hea+4*a#te#s

7u#lic compa y B;A)HAROHONDA M Ha uary 14' 143/ i Gur&ao ' Harya a' I dia Harya a' I dia Om 7ra$ash Mu jal' Bou der Mr" Brijmoha 6all Mu jal' 9hairma Mr" Toshia$i Na$a&a%a' Hoi t Ma a&i & Director Mr" 7a%a Mu jal' Ma a&i & Director Automoti!e Motorcycles' ;cooters (C *"3 #illio http)..%%%"heroho da"com.site.home.home"asp

-e1 people

"$+*st#1 P#o+*cts Re0e$*e .e2s&te

HERO HO!DA HEAD87ARTERS

He#o Ho$+a Moto#c1cles L&m&te+ is a I dia ma ufacturer of motorcycles a d scooters" Hero Ho da is a joi t !e ture that #e&a i 143/ #et%ee the Hero &roup of I dia a d Ho da from Hapa " It has #ee the %orld=s #i&&est ma ufacturer of *,%heeled

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motoriFed !ehicles si ce *551' %he it produced 1"+ millio motor#i$es i a si &le year" Hero Ho da=s ;ple dor is the %orld=s lar&est selli & motorcycle Jcitation neededK" Its * pla ts are i Dharuhera a d Gur&ao ' #oth i Harya a' I dia" It specialiFes i dual use motorcycles that are lo% po%ered #ut !ery fuel efficie t"

Mo+els
3&%es

Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho

da ;ple dor 7lus da 7assio 7lus da @ariFma da 9BL da ;uper ;ple dor da 9D Da% da 9D Delu?e da Achie!er da Glamour da Am#itio

Hero Ho da M;ple dorM Model

Compa$1 P#o6&le
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HeroN' is the #ra d ame used #y the Mu jal #rothers i the year 1401 %ith the fla&ship compa y Hero 9ycles" The t%o,%heeler ma ufacturi & #usi ess of #icycle compo e ts had ori&i ally started i the 14/5Ds a d tur ed i to the %orldDs lar&est #icycle ma ufacturer today" Hero' is a ame sy o ymous %ith t%o,%heelers i I dia today" The Mu jals roll their o% steel' ma$e free %heel #icycle critical compo e ts a d ha!e di!ersified i to differe t !e tures li$e product desi& " The Hero Group philosophy is) To pro!ide e?celle t tra sportatio to the commo ma at easily afforda#le prices a d to pro!ide total satisfactio i all its spheres of acti!ityN" The Hero &roup !isio is to #uild lo & lasti & relatio ships %ith e!eryo e 8customers' %or$ers' dealers a d !e dors:" The Hero Group has a passio for setti & hi&her sta dards a d A &i eeri & ;atisfactio N is the prime moti!atio ' %ay of life a d %or$ culture of the Group" I the year 143/' Mr" Brijmoha 6al Mu jal' the 9hairma a d Ma a&i & Director of Hero Ho da Motors 8HHM:' headed a allia ce #et%ee the Mu jal family a d Ho da Motor 9ompa y 6td" 8HM9:" HHM Missio ;tateme t is) >e' at Hero Ho da' are co ti uously stri!i & for sy er&y #et%ee tech olo&y' systems' a d huma resources to pro!ide products a d ser!ices that meet the Iuality' performa ce' a d price aspiratio s of our customers" >hile doi & so' %e mai tai the hi&hest sta dards of ethics a d societal respo si#ilities' co sta tly i o!ate products a d processes' a d de!elop teams that $eep the mome tum &oi & to ta$e the compa y to e?celle ce i the e% mille iumN" This allia ce #ecame o e of the most successful joi t !e tures i I dia' u til the year 1444 %he HM9 had a ou ced a 155O su#sidiary' Ho da Motorcycle P ;cooter I dia 8HM;I:" This a ou ceme t caused the HHM stoc$ price to decrease #y +5 perce t that same day" Mu jal had to come up %ith some e% strate&ic decisio s as' HM;I a d other forei& e% e try compa ies %ere causi & i creased i te sity of ri!alry for HHM" 99 G#owth 99 The #usi ess &ro%th of Hero Ho da has #ee phe ome al throu&hout its early days" The Mu jal family started a modest #usi ess of #icycle compo e ts" Hero Group e?pa ded so #i& that #y *55* they had sold 31 millio #icycles produci & 11555 #icycles a day" Today Hero Ho da has a assem#ly li e of 4 differe t models of motorcycles a!aila#le" It holds the record for most popular #i$e i the %orld #y sales for Its ;ple dor model" Hero Ho da Motors 6imited %as esta#lished i joi t !e ture %ith Ho da Motors of Hapa i 143/' to ma ufacture motorcycles" It is curre tly the lar&est producer of T%o >heelers i the %orld" It sold + millio #i$es i the year *550,*551" Rece tly it has also e tered i scooter ma ufacturi &' %ith its model 76AA;(RA mai ly aimed at &irls" The Hero Group has do e #usi ess differe tly ri&ht from the start a d that is %hat has helped them to achie!e #rea$,throu&h i the competiti!e t%o, %heeler mar$et" The Group=s lo% $ey' #ut focused' style of ma a&eme t has ear ed the compa y plaudits amidst i !estors' employees' !e dors a d dealers' as also %orld%ide reco& itio " The &ro%th of the Group throu&h the years has #ee i flue ced #y a um#er of factors)

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: J*st;&$;T&me <
The Hero Group throu&h the Hero 9ycles Di!isio %as the first to i troduce the co cept of just,i ,time i !e tory" The Group #oasts of super# operatio al efficie cies" A!ery assem#ly li e %or$er operates t%o machi es simulta eously to sa!e time a d impro!e producti!ity" The fact that most of the machi es are either de!eloped or fa#ricated i , house' has resulted i lo% i !e tory le!els" I Hero 9ycles 6imited' the just,i ,time i !e tory pri ciple has #ee %or$i & si ce the #e&i i & of productio i the u it a d is fu ctio al e!e till date"" This is the Hapa ese style of productio a d i I diaG Hero is pro#a#ly the o ly compa y to ha!e mastered the art of the just,i ,time i !e tory pri ciple"

: A$c&lla#&sat&o$ <
A i te&ral part of the Group strate&y of doi & #usi ess differe tly %as pro!idi & support to a cillary u its" There are o!er +55 a cillary u its today' %hose productio is dedicated to Hero=s reIuireme ts a d also a lar&e um#er of other !e dors' %hich i clude some of the #etter $ o% compa ies i the automoti!e se&me t" Amployee 7olicy) A other ;tri$i & feature %ithi the Hero Group is the commitme t a d dedicatio of its %or$ers" There is o or&a iFed la#or u io a d family mem#ers of employees fi d ready employme t %ithi Hero" The philosophy %ith re&ard to la#or ma a&eme t is MHero is &ro%i &' &ro% %ith Hero"M >he it comes to %or$ers= #e efits' the Hero Group is $ o% for pro!idi & facilities' further ahead of the i dustry orms" 6o & #efore other compa ies did so' Hero %as &i!i & its employees a u iform allo%a ce' as %ell as House Re t Allo%a ce 8HRA: a d 6ea!e Tra!el Allo%a ce 86TA:" A?tra #e efits too$ the form of medical chec$,ups' ot just for %or$ers' #ut also for the immediate family mem#ers"

: Deale# !etwo#% <

The relatio ship of Hero Group %ith their dealers is u iIue i its close ess" The dealers are co sidered a part of the Hero family" A atio ,%ide dealer et%or$ comprisi & of o!er 0'555 outlets' a d ha!e a formida#le distri#utio system i place" ;ales a&e ts from Hero tra!els to all the cor ers of the cou try' !isiti & dealers a d se d #ac$ daily postcards %ith i formatio o the stoc$ positio that day' tur o!er' fresh purchases' a ticipated dema d a d also competitor actio i the re&io " The ma ufacturi & u its ha!e a separate departme t to ha dle dealer complai ts a d pro#lems a d the first respo se is al%ays &i!e i */ hours"

: F&$a$c&al Pla$$&$g <

The Hero Group #e efits from the Group 9hairma =s fi a cial acume a d his &rasp o tech olo&y' ma ufacturi & a d mar$eti &" Group 9ompa y' Hero 9ycles 6imited has

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o e of the hi&hest la#or producti!ity rates i the %orld" I Hero Ho da Motors 6imited' the focus is o fi a cial a d ra% material ma a&eme t a d a lo% employee tur o!er"

: 8*al&t1 <
Quality at Hero is attai ed ot just #y moder pla ts a d eIuipme t a d throu&h latest tech olo&y' #ut #y e forci & a strict discipli e" At the Group factories' attai i & Iuality sta dards is a e!eryday practice , a strictly pursued discipli e" It comes from a amal&amatio of the latest tech olo&y %ith deep,rooted e?perie ce deri!ed from early four decades of hard la#or" It is a attitude that masters the challe &e of &ro%th a d cha &e , cha &e i co sumers= perceptio s a#out products a d e% aspiratio s arisi & from a e% &e eratio of #uyers" 9o sta t tech olo&y up &radatio e sures that the Group stays i the &lo#al mai stream a d mai tai s its competiti!e ed&e" >ith each of its forei& colla#oratio s' the Group &oes o to stre &the its Iuality measures as per the #oo$" The Group also employs the ser!ices of i depe de t e?perts from arou d the %orld to assist i e% desi& a d productio processes"

: D&0e#s&6&cat&o$ <
Throu&hout the years of e ormous &ro%th' the Group 9hairma ' Mr" 6all has acti!ely loo$ed at di!ersificatio " A co sidera#le le!el of #ac$%ard i te&ratio i its ma ufacturi & acti!ities has #ee ample i the Group=s &ro%th a d led to the esta#lishme t of the Hero 9ycles 9old Rolli & Di!isio ' Mu jal a d ;u #eam 9asti &s' Mu jal Auto 9ompo e ts a d Mu jal ;ho%a 6imited amo &st other compo e t, ma ufacturi & u its" The there %ere the e?pa sio i to the automoti!e se&me t %ith the setti & up of Majestic Auto 6imited' %here the first i di&e ously desi& ed moped' Hero Majestic' %e t i to commercial productio i 1423" The came Hero Motors %hich i troduced Hero 7uch' i colla#oratio %ith &lo#al tech olo&y leader ;teyr Daimler 7uch of Austria" Hero Ho da Motors %as esta#lished i 143/ to ma ufacture 155 cc motorcycles" The Hero Group also too$ a !e ture i to other se&me ts li$e e?ports' fi a cial ser!ices' i formatio tech olo&y' %hich i cludes customer respo se ser!ices a d soft%are de!elopme t" Burther e?pa sio is e?pected i the areas of I sura ce a d Telecommu icatio " The Hero Group=s phe ome al &ro%th is the result of co sta t i o!atio s' a close %atch o costs a d the dy amic leadership of the Group 9hairma ' characteriFed #y a culture of e trepre eurship' of ri&ht attitudes a d #uildi & stro &er relatio ships %ith i !estors' part ers' !e dors a d dealers a d customers

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RESEARCH METHODOLOG
It is %ell $ o% fact that the most importa t step i mar$eti & research process is to defi e the pro#lem" 9hoose for i !esti&atio #ecause a pro#lem %ell defi ed is half sol!ed" That %as the reaso that at most care %as ta$e %hile defi i & !arious parameters of the pro#lem" After &i!i & throu&h #rai stormi & sessio ' o#jecti!es %ere selected a d the set o the #ase of these o#jecti!es" A Iuestio aire %as desi& ed major emphasis of %hich %as &atheri & e% ideas or i si&ht so as to determi e a d #i d out solutio to the pro#lems" DATA SO7RCE Research i cluded &atheri & #oth 7rimary a d ;eco dary data" P#&ma#1 +ata is the first ha d data' %hich are selected a fresh a d thus happe to #e ori&i al i character" 7rimary Data %as crucial to $ o% !arious customers a d past co sumer !ie%s a#out #i$es a d to calculate the mar$et share of this #ra d i re&ards to other #ra ds" Seco$+a#1 +ata are those %hich has #ee collected #y some o e else a d %hich already ha!e #ee passed throu&h statistical process" ;eco dary data has #ee ta$e from i ter et' e%spaper' ma&aFi es a d compa ies %e# sites" RESEARCH APPROACH The research approach %as used sur!ey method %hich is a %idely used method for data collectio a d #est suited for descripti!e type of research sur!ey i cludes research i strume t li$e Iuestio aire %hich ca #e structured a d u structured" Tar&et populatio is %ell ide tified a d !arious methods li$e perso al i ter!ie%s a d telepho e i ter!ie%s are employed" SAMPL"!G 7!"T It &i!es the tar&et populatio that %ill #e sampled" This research %as carried i Mu$tsar 8Distt Mu$tsar: These %ere 155 respo de ts"

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DATA COMPLET"O! A!D A!AL S"S After the data has #ee collected' it %as ta#ulated a d fi di &s of the project %ere prese ted follo%ed #y a alysis a d i terpretatio to reach certai co clusio s"

O3JECT"=ES:;
1" To $ o% the mar$et share of Bajaj P Hero Ho da" *" To $ o% the perceptio of customers re&ardi & #i$es" +" To determi e the customers satisfactio re&ardi & #i$es" /" To determi e the factors i flue ci & the choice of customers re&ardi & #i$es"

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718 93ic3 :i;$ 1o <ou 3a6$= Hero Ho (" !"#"# A y o$+er 25 <= 03

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728 93ic3 Mo1$ 1o <ou !a6$= !$ro !o%1a S&le (er P"ssio K"riG%" A y o$+er ;0 0< 5 > Ba>a> CT 066 Dis)o7er P*ls"r A y o$+er 5 0; 00 =

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7'8 I% ?3ic3 fa2i < I%co2$ $6$ 1o <ou "a = 066666-;66666 ;66666-<66666 <66666-266666 ".o7e 266666 ;; 23 ;< 06

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7(8 "or 3o? o%# 1o <ou o?% a :i;$= 6-0 ye"r 0-; ye"r ;-< ye"r ".o7e < ye"r <2 ;1 ;> 00

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7,8 "or ?3at @ur@os$ 1o <ou us$ <our Motor Bi;$= Offi)e P*r&ose Perso "l &*r&ose 8oy P*r&ose O$+er !$ro !o%1a 1 0< 01 > Ba>a> 2 03 0> <

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7-8 !o? 1o <ou co2$ to ;%o? a:out t3is Motor Bi;$= Ne's&"&er Tele7isio M","Gi e Frie (s A Rel"$i7e !$ro !o%1a 2 ;< ; 0= Ba>a> ; 0> 0 01

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7&8 Do$s A16$rtis$2$%t I%f u$%c$ <our 1$cisio% i% c3oosi%# a Motor Bi;$= Yes No C" $ s"y =5H 3H =H

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7.8 Do <ou 3a6$ fu ;%o? $1#$ a:out Bi;$s :$for$ :u<i%#= !$ro !o%1a Yes No ;3 ;;

Ba>a> ;< 03

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7/8 93ic3 "actor :$ o? I%f u$%c$ <our 1$cisio%= !$ro !o%1a Pri)e Mile",e I*"li$y Res"le D"l*e S$"$*s sy%.ol 5;H 5=H >3H 26H 06H Ba>a> 5=H >2H 2=H ;=H 5H

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7108 !o? ?ou 1 <ou rat$ t3$ fo o?i%# factors of Bi;$s ?it3 r$s@$ct to 1iff$r$%t co2@a%<= !$ro !o%1a Mile",e Pri)e Pi)/ *& M"i $e " )e Loo/ A S+"&e !r" ( I%",e 52H >=H 56H 3=H =3H 3<H Ba>a> 5;H >3H =6H >;H =6H 33H

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7118 If %$? Bi;$ ?it3 #oo1 f$atur$s co2$s i%A t3$% ?ou 1 <ou i;$ to c3a%#$ <our :i;$= !$ro !o%1a Yes No C" $ s"y 01 05 00 Ba>a> ;0 02 <

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Co$cl*s&o$
1" Most of the 7ulsar' 9BL P @ariFma are purchased #y you & &e eratio 13 to +5 #ecause they prefer stylish loo$s a d rest of the models of Hero Ho da are purchased more #y daily users %ho eeds more a!era&e of #i$es tha loo$s" Hero Ho da is co sidered to #e most fuel,efficie t #i$e o I dia roads" ;er!ice P ;pare parts are a!aila#le throu&hout I dia i local mar$ets also" >hile #uyi & a motorcycle' eco omy is the mai co sideratio i form of mai te a ce cost' fuel efficie cy" Majority of the respo de t had #ou&ht their motorcycle more tha + years"

*" +" /" 0"

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RECOMME!DAT"O!S
1" *" +" /" 0" 1" Bajaj should i troduce some more models ha!i & more e &i e po%er" Hero Ho da should thi $ a#out fuel efficie cy i se&me t #i$es" More ser!ice ce ters should #e ope ed" Mai te a ce cost a d the a!aila#ility of the spare parts should also #e &i!e due importa ce" They also i troduce some &ood fi a ce.discou t schemes for stude ts" The price should #e eco omic" case of upper

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3"3L"OGRAPH
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>. www.he#oho$+a.com ?. www.google.com @. www.2a(a(.com A. www.twowheele#.com B. www.eCt#ememach&$es.com

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87EST"O!!A"RE
NAMA) , RRRRRRRRRRRRRRRRRR 9ONTA9T NO), RRRRRRRRRRRRRRR" ADRA;;),RRRRRRRRRRRRRRRRR"" AGA), RR 10,*5 *0"+5 *5,*0 A#o!e +5

O99(7ATION),

Busi essma ;tude t

Amployee Other

Q1: >hich Bi$e do you ha!e< Hero Ho da Q*: >hich Model do you ha!e< Hero Ho da) , ;ple dor @ariFma Bajaj) , 9T 155 7ulsar Q+: I %hich Bamily I come do you Ball< 7assio Other Disco!er Other Bajaj A y Other

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155555,*55555 +55555,/55555 Q/: Bor ho% lo & do you o% a Bi$e< 5,1 year *,+ year 1,* year a#o!e + years *55555,+55555 A#o!e /55555

Q0: Bor %hat purpose do you use your Motor Bi$e< Office 7urpose Hoy 7urpose 7erso al 7urpose Other

Q1: Ho% do you come to $ o% a#out this Motor Bi$e< Ne%spaper Ma&aFi es Tele!isio Brie ds.Relati!es

Q2: Does Ad!ertiseme t I flue ce your decisio i choosi & a Motor Bi$e< -es No 9a Dt say

Q3: Do you ha!e full $ o%led&e a#out Bi$es #efore #uyi &< -es No

Q4: >hich factor #elo% i flue ce your decisio < 7rice Milea&e Quality /1

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Resale Ealue ;tatus ;ym#ol

Q15: Ho% %ould you rate the follo%i & factors of #i$es %ith respect to differe t compa ies< Hero Ho da Bajaj Milea&e 7rice 7ic$ up Mai te a ce 6oo$.;hape Bra d Ima&e Q11: I e% #i$e %ith &ood feature comes i ' the %ould you li$e to cha &e your #i$es< -es No 9a Dt say

Q1*: A y ;u&&estio s for 9ompa y 1RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR *RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR +RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR /RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR 0RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR

Date)

8;i& ature:

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