Publication Plan

Title: Unsung Price: 2.50 Target Audience: Indie/Alternative Rock music fans between 16 and 25, mainly females. Positioning Statement: Keeping you in the know! Frequency of Publication: Monthly. Distribution: All major supermarkets and newsagents such as Tesco and WH Smiths. Issue Size: 80-100 pages. Genre of Music: Indie/Alternative Rock. Colours Used: Red, black, white, grey, orange.

Rationale: A magazine for anyone who wants to keep up with new music, news and fashion from the indie scene. This magazine meets the needs of a growing indie music audience, especially females who feel as though they do not have a magazine that meets their needs and interests.

Style: Fun and quirky with lots of colour to invite the reader in. Featuring interesting articles and interviews from the indie music scene and creative, evoking images which make the reader want to come back for more.

Dominant Feature: Bold, striking images.

Regular Content: On our radar feature on unsigned artists This weeks upcoming gigs Blast from the past Rumour has it Albums were diggin this week Your showbiz questions answered

Feature Content: On the road with Jake Bugg Exclusive interview with Ashley Lynne! Win tickets to see Bastille!

The best gig ever? Vote now! Q&A with Ellie Goulding How well do you know Muse? - Quiz Exclusive Arctic Monkeys Posters Win a signed Florence & the Machine t-shirt! Exclusive interview with Dan Jackson! The best remix of the year as voted for by you exclusive interview with Dan Jackson Letter to my younger self Win a brand new Ibanez guitar