The Kemp Model

The key benefits of the Kemp Model are its flexibility and adaptability. It can be used at
various design levels; to develop an individual lesson, a complete course, or an entire
program. The model does not require that the steps be used in a particular order, nor does it
require the use of all steps. Therefore the model can be customized to your individual
design requirements.

Instructional
Strategies

Instructional
Delivery

Content
Sequencing

Instruction
Problem

Designing the
Message

Task Analysis

Instructional
Objectives

Evaluation
Instruments

Learner
Characteristics

SCENARIO 1
You are the owner of Do it Right Instructional Design and your company has been hired by
Starbucks Corporation to develop a new training program for their employees. Starbucks
has identified a service quality gap in their operations and are contributing it to inadequate
training. Their training program has not been updated in years and is not relevant to the
new millennial employee. The millennial employee islist learner characteristics. They wish
to develop a training program that engages this new employee, incorporates technology
and uses experiential learning. The goals of the program are...list goals (instruction problem).
Choose which of the 9 steps (shown above) you would use and in which order. Be prepared
to justify your decision.
1.

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2.

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3.

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4.

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5.

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6.

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7.

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8.

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9.

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