Dimensions Combined

According to combinations of extent to which:

Change involves incremental transformational change.

or

The organizations response to change is either reactive or proactive.

Incremental

Transformational

Proactive

Tuning

Re-orientation

Reactive

Adaptation

Recreation

According to Nadler, et al (1995) the four types of change are:

1. Tuning In Change: change that

Occurs where there is no immediate requirement to change. Involves seeking better ways of achieving or defending existing strategies.

 Examples:
Improving policies, methods and

procedures. Introducing new technologies. Re-designing processes to reduce cost. Developing people with required competencies.

2. Adaptation Change: An incremental

and adaptive response to pressing external demand:

Like a successful new marketing strategy adapted by a competition. That involves doing more of the same to be more competitive.

3. Re-orientation: A change that:

Involves a re-definition of the enterprise. Is initiated in anticipation of future opportunities or problems.

Aims to ensure that the organization will be aligned in the future.

 For example, involves a major project to re-engineer the supply chain across the business, an a

bottom-up analysis of the analysis of the added value contributed by each main activity.

4. Recreation: A reactive change that: Involves transforming the organization through fast and simultaneous change of all its basic elements.

 Requires organizational framebreaking and the destruction of

some elements of the system.

 For example, embarks on a process of revolutionary change that involved:

Replacing most of the top team. Withdrawing from a market. Divesting from foreign or other

operations.