QUESTION BANK SYBMS PUBLIC RELATIONS MANAGEMENT

Chapter 1: 1. Define public relation. Explain its importance. 2. Write note on : Publics in PR 3. Objectives of a PR Department 4. Significant elements of PR Chapter 2: 1. What are the functions that a PR department performs? 2. Enumerate the difference between a PR consultancy and In-house PR department. 3. What qualities should good public relations personnel posses? Chapter 3: 1. Short Notes on: a. Corporate Image b. Corporate identity c. PR and Marketing Chapter 4: 1. What is crisis? 2. Enumerate tips for successful crisis handling. 3. Explain event management. What things are to be kept in mind by event managers while organising events? Chapter 5: 1. Objectives of communication 2. Identify the factors to why communication is important in public relations. 3. Short note on : Complaint Handling Chapter 6: 1. What is a press relation? What are the important points to be considered while organising a press conference? 2. How are public relations and advertising different from each other? Chapter 7: 1. Explain the advantages and disadvantages of using electronic media in PR. Chapter 8: 1. Write about the code of ethics to be followed by PR professionals. Chapter 9: 1. Discuss consumer rights under consumer protect act, 1986. 2. What is consumerism? Chapter 10: 1. Explain NGOs and the PR strategies adopted by them. Chapter 11: 1. What is communication skills? Explain 7 Cs of communication. Chapter 12: 1. Write note: a. Time Management b. Feedback Analysis