CASE NOTES DAINIK BHASKAR Market penetration is the percentage of a target market that consumes a pro uct or ser!

!ice" #arket penetration can a$so %e a measure of one compan&'s sa$es as a percentage of a$$ sa$es for a pro uct" Radical Innovation is often efine as the commercia$i(ation of pro ucts an techno$ogies that ha!e strong impact on t)o imensions* +" -" the market, in terms of offering )ho$$& ne) customer %enefits re$ati!e to the pre!ious pro uct generation in the categor&, an the compan&, in terms of its a%i$it& to create ne) %usinesses"

Experience Enhacing :- an interaction %et)een an organi(ation an a customer as percei!e through a customer.s conscious an su%conscious min " It is a %$en of an organi(ation.s rationa$ performance, the senses stimu$ate an the emotions e!oke an intuiti!e$& measure against customer e/pectations across a$$ moments of contact"

References :http*00)))"in!estingans)ers"com0financia$1 ictionar&0economics0market1penetration123+4 http*00)))"inno!ation1creati!it&"com0ra ica$1inno!ation"htm$ http*00)))"%e&on phi$osoph&"com0