American Express

Global Sustainability Issues & Opportunities By: Prat Patel

Vision Statement
Make American Express the worlds most respected service brand
This vision is instilled in employees through the following categories or Blue Box values
Customer Commitment | Quality | Integrity | Teamwork | Respect for People | Good Citizenship | A Will to Win | Personal Accountability

Global Sustainability Issues

Energy
Increasing costs Limited resources Contribution to greenhouse gases

Social Responsibilities
Increased medical expenses Poverty Education Local community engagement

Opportunities for American Express

Build greener infrastructures Set long-term carbon emission goals Collaborate with sustainability focused organizations

Opportunities for American Express

Enhance employee programs
Develop new interactive volunteering programs Enhance current vanpool program Expand incentive program via partnerships with renewable energy organizations (solar, electric vehicle purchase programs) Drive healthy living initiative

Challenges & Risks facing American Express

Talent Management
Turn over rate costs

Compliance
Upkeep of policy changes to avoid fees and penalties

Consumer spending trends Customer loyalty Brand reputation

Relationships
Current network includes but not limited to:

Skills and Talent Diversity

Board members:
Former IBM, Aetna, Novartis, PepsiCo CEOs Founder of Cardinal Health CEO of Xerox Various sports, entertainment & other investment firms executives Yale University president

Management
Marketing professionals B2B specialists Sales professionals Product specialists and relationship managers

Conclusion
Analyze cost/benefit relationship of global sustainability issues Set tactical goals and implement strategies that will impact the triple bottom line Become the most respected service brand