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Reader Profile Research

Readership Gender: Females 89% Male 19% Average Age: Teenagers 14-18 Circulation: 812,398 Readership: 1,284,275 96% of reader uses the Internet 79% of readers download music 30% of readers are in full time employment On average readers spend monthly: 20 - 80 on clothes 5 - 25 on music 12 - 25 on DVDs 15- 40 on phone bills

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