ACKNOWLEDGEMENTS

We would like to express our gratitude to those who have inspired and helped us in conducting this study. First and foremost, to the Almighty Father, the source of life, strength and inspiration. To Professor Arthur Alvarez for her professional advices that guide us to achieve the essence of the study.

To our parents for undying love, support and understanding that encourage us to fulfil our responsibilities both morally and financially.

To our respondents for their time in honestly answering our questionnaires.

To our friends and classmates who in each of their own ways provided the encouragement and support from the beginning until the completion of this study.

DEDICATION

We would like to dedicate this humble work to those people who in each of their own way contributed for the accomplishment of this research. To God To our professor, Arthur Alvarez To our fellow students

This Research Paper is truly mans endeavour in achieving great things possible.

TABLE OF CONTENTS TITLE ACKNOWLEDGEMENTS DEDICATION TABLE OF CONTENTS CHAPTER 1. THE PROBLEM AND ITS BACKGROUND Introduction Background and History Statement of the Problem Scope and Limitation of Study 2. COMPANY AND PRODUCT DESCRIPTION Vision Mission Objectives Product Description 3. RESEARCH METHODOLOGY Research Design Sampling Technique Research Instrument Data Gathering Procedure Statistical Treatment 4. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA i ii iii iv

5. SUMMARY, CONCLUSION AND RECOMMENDATION Summary of Findings Conclusion Recommendation APPENDICES A. Survey questionnaires B. Chi-square Tabulation

Chapter 1 THE PROBLEM AND ITS BACKGROUND

Introduction In Philippine settings, Filipino customers continuously embrace sustainable development, life changing process of different needs and wants to meet customer satisfaction and because of this most of them probably smart enough to patronize the budget pack products. Thats why LucraLife Incorporated, with a corporate responsibility to the people, design primarily to the purpose of hygienic needs concerning convenient and flexibility of toothbrush called Toothmate. This product provides a delightful and measurable experience having this product to make their life better, easier and healthier. This extraordinary toothbrush will value the creation with most dentist favours because of special characteristics of du-Pont bristle which dental experts believe that almost any type of soft (nylon) bristle brush is effective if properly used. The toothbrush also should be replaceable every 2-3 months of used thats why the company created a product with high quality, refillable and disposable, with excellent sourcing capabilities, innovative ideas and efficient operation to position this product in market place. This will also serve the value of customer to form a positive relationship today and the future. Background and History Early forms of the toothbrush have been in existence since 3000 BC. Ancient civilizations used a chew stick, which was a thin twig with a frayed end. These chew

stick were rubbed against the teeth. So that it could penetrate between the teeth more effectively.

The bristle toothbrush, similar to the type used today, was not invented until 1948 in china. The bristles were actually the stiff, coarse hairs taken from the back of a hog's neck and attached to handles made of bone or bamboo.

By the 15th century the Chinese had designed a more sophisticated toothbrush complete with a brush attached to a handle. A century later the English nobility were using toothbrushes fashioned out of silver.

By the 1990's, countless styles of toothbrushes filled the selves of supermarkets and drugstores, many claiming their superiority over other brands. Consumers could choose from toothbrushes with soft or hard bristles, with natural or synthetic bristles, and in a variety of sizes, colours, and configurations. For instance, the Reach toothbrush by Johnson & Johnson was the first toothbrush designed with an angled handle which was intended to make brushing teeth easier. A later variation on the Reach brush included bristles in a zigzag design.

Boar bristles were used until 1938, when nylon bristles were introduced by DuPont de Nemours. The first nylon toothbrush was called the Doctor West's Miracle Toothbrush. Later, Americans were influenced by the disciplined hygiene habits of soldier from World War II. They became increasingly concerned with the practice of

good oral hygiene and quickly adopted the nylon toothbrush.

In 1961, the Electric toothbrush was introduced. Beginning in the late 1970's, the toothbrush industry started churning out a variety of new designs. They included variations in bristle shape, sizes and texture, as well as unconventional handle styles.

Improvements in Electric toothbrushes included battery-operated models, rotating heads, and tufts of rotating bristles. A high-tech electronic toothbrush, called the Interplak, featured two rows of bristles with tufts that would spin at 4200 rpm, constantly reversing direction, and pulsating against the teeth. The interplak, as its name suggests, was designed to remove plaque.

Now, 2013 Lucralife Incorporation introduces the innovation of toothbrush named Toothmate. It is syringe tube type and a brush which is combined in one body. It can automatically press and pump to dispense the toothpaste for ready used. Toothmate is only toothbrush with a hole for convenient flowing upward of toothpaste.

Statement of the Problem

A person to maintain an attractive personality, one must have a healthy and smart looked that absolutely essential to attract others. It also need an emotional, spiritual and physical enhancement wherein physical aspect includes dental hygiene. One can say its basic need of every person.

Innovation of product is everywhere including toothbrush. Different assessment are quantified includes its major problem in determining the level of effectiveness of quality and unique offered the packaging that attracts the consumer, the brand that most satisfy to purchase the product, its flexibility how this product can adapt to the culture or lifestyle of the person. The positioning also a factor to be competitive to the market place. What is the promotional strategy needed to persuade the customer to patronized the product. Specifically, it will seek to answer the characteristics of the respondents. In evaluating the demographic profile (age, gender, religion, location, family size, civil status, and educational attainment) this will know the perceptions of the customer towards the product. The factors affecting the product (place, promotion, lifestyle, price and packaging). The relationship of each characteristic is determined to obtain the best idea and conclusion to the study.

Scope and Limitation of the Study The study will be concerned in determining the level of effectiveness and image design of Toothmate. it is limited only on the perception of the respondents towards the product development. This is limited only with 400 respondents in Makati area. Since the data of the study will be derived from the assessment given by the respondents, it will be guided by the assumption of their objectivity to answer the instrument.

CHAPTER 2 COMPANY AND PRODUCT DESCRIPTION

Vision To be leading provider of excellent, flexible, and innovative product through professional services that would lead the company a great profitability to the economy.

Mission To consistently address high end product and services to client that would promise customer delight and satisfaction and offering continuously operation in global market place.

Objectives

1. 2.

To fulfil and maintain strong relationship to the customer. To expand innovative product that would help customer to live conveniently and contented.

3.

To improve the quality of live among Filipinos.

Parts of Toothbrush

Du Point Bristles High quality bristles that ensures non-abrasion of the enamel and non-irritation of the gums.

Check Valves Design to open upward when toothpaste is dispensed. It is also use to prevent any form of contaminations while use.

Cap Help to protect the bristles brush when not use.

Instruction of Use:

Remove the cap. Slowly push white base upward to dispense toothpaste. If toothpaste overflow, again the white base slowly pull back to aspirate or minimize the flow of toothpaste and to stop overflowing. And then replace the cap.

Refill:

1. 2.

Pull the screw to lower down until it separate from the body. Refill the tube (syringe) with any kind of toothpaste up to the full level indicator.

3.

Check valve, recap the key to prevent back flow of the paste.

Care of Instruction

Make sure to rinse your toothbrush and tap to dry before replacing the cap. Its better to rinse with hot water to keep bristle clean. If your toothbrush has not been in use for long time, there are possibilities of the paste to dry out, if so, soaking to hot water may help loosen the drying paste.

If needed, you may replace the bristle head as well as the syringe. It is important to see to it that the locking mechanism is surely in place and properly align after refilling to prevent displacement when in use.