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E Commerce
E Commerce
7 features of e-commerce
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3. 4. 5. 6. 7.
Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization/Customization
Ubiquity
Available everywhere Built into other devices Hidden, but still there
Global Reach
e-commerce technologies enable a business to easily reach across geographic boundaries. Its really easy to understand how this feature can benefit business and consumers.
Universal Standards
e-commerce is made possible through hardware (Internet) and software/content (World Wide Web)
The Internet In its infancy, the architects developed standards that are now globally recognized (TCP/IP) The World Wide Web Standards are becoming #1 priority (XML, HTML, etc.)
Richness
Advertising and branding are an important part of commerce. e-commerce can deliver video, audio, animation, etc. much better than other technologies (billboards, signs, etc.)
Information Density
How does the technology reduce costs? How does it raise quality.
Consider the old way to share information, i.e., paper, mail, voice communication, etc.
Interactivity
TV is a passive activity
Engaging consumer/user is a powerful feature.
Personalization/Customization
It seems like a contradiction that ecommerce has more opportunities for personalization then, umm, going to a store and buying an item faceto-face with a cleck. How can e-commerce permit or enhance personalization and customization.