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S = Substitute? C = Combine? A = Adapt? M = Magnify? = Modify? P = Put to other uses? E = Eliminate? R = Rearrange? = Reverse?

You isolate the subje t you !ant to thin" about and as" the he "list of SCAMPER #uestions to see !hat ne! ideas and thoughts emerge$ %hin" about any subje t from improving the ordinary paper lip to reorgani&ing your orporation and apply the 'S amper( he "list of #uestions$ You)ll find that ideas start popping up almost involuntarily* as you as"+ Can you substitute something? Can you ombine your subje t !ith something else? Can you adapt something to your subje t? Can you magnify or add to it? Can you modify or hange it in some fashion? Can you put it to some other use? Can you eliminate something from it? Can you rearrange it? ,hat happens !hen you reverse it?

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