Case for Integrative Negotiation

Service Provided: Vehicle tracking system Service Provided by: 1. Grameenphone imited !. "!" comm#nication imited

Negotiation $et%een Grameenphone VS &$C 'ransportation imited

Grameenphone and "!" comm#nication are only t%o companies in $angladesh %ho provide vehicle tracking system. Interestingly Grameenphone provide this service via "!" comm#nication. Price offered by m!m com is lo%er than Grameenphone. $#t Grameenphone do the advertising and promotion for this service. "!" can not do advertising for this service (#st beca#se of their contract %ith Grameenphone. &$C transportation had information abo#t the lo%er price of m!m comm#nication. $#t as m!m comm#nication is a pretty #nkno%n company to them) they keep their faith on Grameenphone. $eca#se they are already a corporate client of Grameenphone. *#ring negotiation &$C transportation decided to do the contract %ith Grameenphone . &ltho#gh Grameenphone offer higher price. +n the other hand as &$C transportation already #sing GP voice and data service) #sing a ne% technology %ill be fle,ible for them. Vehicle tracking system re-#ire a mobile n#mber. So it %ill increase the disco#nt gained by &$C transportation '*. .inally they already had a relationship %ith Grameenphone. 'his ne% contract %ill strengthen their relation.

$y this %ay both parties in the negotiation gets benefits and create more val#e for them together.