Social Media for Sales Purposes

After class
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Social Media Goals

Goal #1 Goal #2 Goal #3

Your Audiences

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The Big 6

Choosing your platforms

Facebook
Huge jump last year in users over 65 More women use Facebook than men

63% of users go to Facebook more than 1x/day.

84% of those that use only one platform typically choose Facebook

Twitter
Adoption levels are particularly high among young adults and African American users. 46% of users visit at least 1x/day 53% of Twitter users also use Instagram 90% of Twitter users also use Facebook

Linked In
Usage is drastically higher for college level grads or higher and with an average household income of $75,000+ Only platform where usage of 50-64 year olds is higher than 18-29 year olds 52% visit their profiles less than 1x/week 89% of Linked In users also use Facebook

Instagram
Increase in users 18-29 years old and African American users After Facebook, Instagram has the highest engagement levels 57% of Instagram users visit the site at least 1x/day 53% of Instagram users also use Twitter

93% of Instagram users also use Facebook

Pinterest
Majority women users Women are likely to be highly educated and in a higher income bracket 50% of users say they visit less than 1x/week 87% of Pinterest users also use Facebook