PRODUCT & SERVICE CRITIQUING FORM

CRITIC: _________________________________ I.

SECTION: ___________

DATE: _____________

PRODUCTS Describe your observation, assessment and recommendation on each criterion: 1. Functionality

2. Aesthetics (pleasing in appearance, attractive and easy to use)

3. Creativity & Originality

4. Safety

5. Environmental Considerations (presence or absence of substance/s that may help or harm the environment)

6. Manufacturing (production, construction and use of materials)

7. Price

8. Packaging (process of design, evaluation, and production of packages, coordinated system and strategies of preparing
goods for stock, sale, and end use)

9. Marketability (fit to be offered for sale, in demand by buyers or employers- salable)

GENERAL GRADING: CRITERIA Functionality Aesthetics Creativity and Originality Safety Environmental Considerations Manufacturing Price Packaging Marketability POOR AVERAGE EXCELLENT

II.

SERVICE Describe your observation, assessment and recommendation on each factor using the SERVQUAL or known as RATER FRAMEWORK:

1. Reliability (ability to perform the promised service dependably and accurately)

2. Assurance (knowledge and courtesy of employees and their ability to convey trust and confidence)

3. Tangibles (appearance of physical facilities, equipment, personnel and communication materials)

4. Empathy (provision of caring, individualized attention to customers)

5. Responsiveness (willingness to help customers and to provide prompt service)

GENERAL GRADING: CRITERIA Reliability Assurance Tangibles Empathy Responsiveness POOR AVERAGE EXCELLENT