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March 2013

Aviva Consumer Attitudes Survey


Consumer confidence Confidence in the general economy and household finances is improving in many countries and on average it is at the highest level since 2010.

Financial resilience One in five European consumers say they are finding it difficult to cope financially.

Savings A third of European consumers say they do not have a savings product.

Attitudes to retirement Half of all European consumers now say that they are likely to have to work past the usual retirement age.

EU overview

About Avivas Consumer Attitudes Survey The Consumer Attitudes Survey (CAS) has been conducted every year since 2004. From 2010, the survey has taken place three times a year - in February, June and November to assess consumer sentiment in Avivas key markets. A representative sample of 1,000 respondents is interviewed every wave i n each country with the exception of China, where 2,000 adults, aged 18+, are surveyed. The research is conducted online in all markets except China and India, where a combination of online and face-to-face methods is used. For more information on this document please contact Rob Hancock, Group Customer Insights Manager, Group Marketing. Email: rob.hancock@aviva.com
Source of data for all charts: Aviva Consumer Attitudes Survey, November 2013

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