London College of Management and IT

Course Outline

Course Code : MBA530

Course Title : International Marketing Management
Programme : MBA
Semester : JULY ‘04

Prerequisite : N/A

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 London College of Management and IT

Aim:
Organisations with international marketing skills should be able to take
advantage of the opportunities for their products and services in foreign markets.
In addition, Australian organisations with an international marketing perspective
are more likely to recognise that they are increasingly operating in a ‘global
market’ in which Australia is a ‘submarket’. Thus international marketing is
concerned with both opportunities in foreign markets and threats to the domestic
market.

Objectives:
On completion of this subject, the student should be able:
• analyse elements of the international environment and their inter-
relationship and understand their relevance to international marketing
strategies;
• identify international marketing marketing opportunities and threats;
• plan, implement and control international marketing strategies;
• formulate effective strategies for international marketing, including market
entry and marketing mix strategies; and
• understand the changing role and mode of international marketing

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