The big idea is that without focus you will be clumsier and not have as high alertness as you

would if you did consume it.

You see the advert from the viewpoint of a spectator or member of the audience watching the show

 The character type in the advert is young influential scientists that are trying to make a breakthrough with science. This is similar to the scientists in The Big Bang Theory which the brand is sponsoring.

 Mainly the facial expressions in the sequence are serious. This is to show the scientists are concentrating on achieving. However the main scientist looks pleased with himself when he makes a breakthrough, this resembles that he has been distracted from concentrating on the task.

 There is no dialogue, only music

The clothing just consists of a plain lab coat, which is stereotypically linked with scientists doing experiments. The white coat resembles success and purity in the experiment

 The lab equipment is important in the sequence as it gives connotations of a science experiment that has been in progress. Without the equipment present the advert would not make sense.

The setting makes the experiment make sense as it looks like a technicians laboratory. But also like a college/university atmosphere, this helps you to understand that they are still learning.

 There are several close ups in the sequence which show the viewers what is happening in the scene. The mid-shots show what is important in the advert. For example the shot where it is showing the experiment and the scientist standing over it. The proxemics changes throughout the sequence.

 The text tracking has continued through into the sponsorship ad as this is the iconic feature of Focus energy drinks.

Voice Over
We did not feature a voice over in our advert

 We found the music fit well in our advert as it is quite quirky and fun. This is very much like the programme the Big Bang Theory which we are sponsoring.

Sound effects
No sound effects

The use of proxemics. Comic Book effect/link