Brand Identity System Design

2007 BrainMark Vietnam | Vietnamese Version

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BrainMark Vietnam trn trng gii thiu n Qu v, nhng ngi yu thch v am m xy dng pht trin thng hiu

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Design Brand
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Tiu chun BMG

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B ti liu ny do BrainMark Vietnam bin son v c kim tra cht lng theo tiu chun ca BrainMark International Group thng 7 nm 2007. Gim c iu Hnh
Nguyn Thanh Tn, MBA 225D Trn Quang Khi, P. Tn nh, Qun 1, Tp.HCM Tel: (08) 38 466 477 0909 516 516 Email: info@bmg.edu.vn Web: www.bmg.edu.vn

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Li ni u
Ngy nay ti Vit nam, ngy cng nhiu cc doanh nghip quan tm n vic xy dng v pht trin thng hiu, tuy nhin c c tnh nht qun v chuyn nghip trong cc thng ip truyn thng, cc doanh nghip thng nh n nhng nh thit k to ra mt h thng nhn din thng hiu (Brand Identity System)..

Qua nhiu nm t vn cho cc doanh nghip, BrainMark Vietnam lun nhn c ngh h tr t vn thng hiu v h thng nhn din thng hiu, do vy hm nay chng ti bin son v gii thiu b ti liu ny n vi tt c qu v v cc bn nhm phn no gip doanh nghip Vit Nam trong vic thit k h thng nhn din thng hiu han chnh.

Thng tin gp iu chnh, qu v vui lng gi v Phng qun l cc d n T vn, Cng ty BrainMark Vietnam, hoc vui lng chuyn tin qua email: info@brainmarkvietnam.com. BrainMark Vietnam

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Thit k h thng nhn din thng hiu l bc k thut sng to khi u cho vic pht trin thng hiu
John Bellamans, BrainMark Vietnam

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insight
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Mc lc

Ni dung
Li m u Logo & nhng nguyn tc c bn ngha Kch thc v khng gian xung quanh logo Mu logo v cc ng dng trn nn mu Logo n sc (1 mu) Nhng iu phi trnh khi s dng logo Qui nh v vic s dng typeface Cch trnh by cu slogan Ni dung & ngha slogan Quy cch sp t slogan Nhng iu phi trnh khi s dng slogan Thnh phn trang tr Cch trnh by thng hiu trong n phm vn phng

Trang
6 17 18 23 29 33 34 38 41 43 45 46 47 53

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Mc lc

Ni dung
Danh thip Giy tiu Giy ghi ch, giy ghi li cm n Bao th Bao th 110x220mm Bao th 160x220mm Bao th 250x350mm Cch trnh by thng hiu trong cc vt dng Hp ng sn phm Ti giy Ti plastic Hng dn s dng sn phm Mu trng by sn phm Thip

Trang
55 56 57 62 63 64 65 68 70 73 76 77 78 79

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Mc lc

Ni dung
Nhn sn phm Tng phm ng phc Cch trnh by thng hiu trong cc n phm Qung co bo Cc v d v qung co bo Brochure / catalogue Mobile hanger Phn / Banner Phn kt thc ca TVC Qung co ngoi tri Li cm n Lin h BrainMark

Trang
72 80 82 84 86 88 90 92 94 96 97 99 100

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I. PHN TM LC
H thng nhn din thng hiu bao gm tt c nhng phng tin v cc quy tc hng dn s dng thng hiu do nh thit k quy nh trong qu trnh thit k v c doanh nghip ng s dng. H thng nhn dng thng hiu thng thng bao gm nhng thnh phn chnh nh sau: 1. 2. 3. 4. 5. 6. 7. Vn v logo Vn s dng typeface Vn v slogan Vn v thnh phn trang tr Vn trnh by thng hiu trong n phm vn phng Vn trnh by thng hiu trong cc vt dng bn hng Vn trnh by thng hiu trong cc n phm qung co

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II. PHN CHI TIT

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Vi nhng hng dn rt c th v chi tit, h thng nhn dng thng hiu cung cp nhng nguyn tc & nhng qui nh c bn trong vic vic s dng tn thng hiu trong cc n phm qung co, bao b, vt dng, bng hiu Ngoi ra, ti liu nhn din thng hiu c thit k cng bao gm nhng hnh nh minh ha c th cho tng loi n phm.

Nhng quy tc quy nh trong h thng nhn dng thng hiu khng nhm mc ch cn tr kh nng sng to trong cc thit k in n qung co. Mc ch chnh ca ti liu hng dn s dng h thng nhn din thng hiu l to nn nn tng nhm m bo tnh nht qun trong cch trnh by cho thng hiu.

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innovation
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LOGO & NHNG NGUYN TC C BN

y l phn trnh by nhng nguyn tc chung nht khi s dng logo. T nhng nguyn tc ny, chng ta c th ng dng trong cc thit k c lin quan n thng hiu. Nhng nguyn tc ny l nn tng v khng c vi phm trong bt c tnh hung no.

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 NGHA CA LOGO

Nh thit k khi thit k logo phi tun th theo cc bc thit k, t to dng tng n phc tho, to hnh, .

V cu to ng m: Phi ni ln c ngun gc, ngha ca nhn hiu. V mt to hnh: Phi ni ln c logo c sng to da trn s kt hp ca nhng typeface no.

V mt th gic: logo c nhng c tnh lm ni bc c tnh ca sn phm.

V d: Thm m, Thi trang. Duyn dng. Phong cch. Mnh m. Nng ng. Nh nhnh,

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 NGHA CA LOGO JUMBO

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PHT TRIN LOGO JUMBO

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PHT TRIN LOGO LENCII

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 NGHA CA LOGO SFONE

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 NGHA CA LOGO SFC

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Kch thc logo : logo c kch thc chun theo t l layout do nh thit k quy nh. y l t l kch thc quan trng v bt buc s dng trong tng lai. Ngoi ra nh thit k cn quy nh kch thc logo khi c slogan sao cho ph hp vi logo chun

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Kch thc logo : logo c kch thc chun theo t l layout do nh thit k quy nh. y l t l kch thc quan trng v bt buc s dng trong tng lai. Ngoi ra nh thit k cn quy nh kch thc logo khi c slogan sao cho ph hp vi logo chun

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Kch thc ti thiu ca logo: Quy nh v kch thc ti thiu ca logo nhm mc ch m bo logo lun c th c c

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Khng gian xung quanh logo: y l vng an ton bt kh xm phm logo c c mt khng gian thong mt cch hp l nht. Nhm gip cho ngi xem d nhn din ng hnh nh thc ca logo.

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Khng gian xung quanh logo: y l vng an ton bt kh xm phm logo c c mt khng gian thong mt cch hp l nht. Nhm gip cho ngi xem d nhn din ng hnh nh thc ca logo.

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KCH THC V KHNG GIAN XUNG QUANH LOGO

Khng gian xung quanh logo: y l vng an ton bt kh xm phm logo c c mt khng gian thong mt cch hp l nht. Nhm gip cho ngi xem d nhn din ng hnh nh thc ca logo.

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Thng thng nhn hiu sau khi thng nht chn la s c ch nhn hiu thc hin vic ng k c quyn, y l hnh ng nhm xc lp tnh s hu nhn hiu so vi cc nhn hiu khc trn th trng.

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MU LOGO & CC NG DNG TRN NN MU (1)

Mu logo: Mu ca logo phi c xc nh r trong qu trnh thit k logo ph hp vi mu sc ca ngnh hng m doanh nghip ang kinh doanh, ng thi ph hp vi tnh cch ring c ca thng hiu. Ngoi ra logo cng cn xc nh nhng mu ph ca n trong qu trnh kt hp vi mu nn. Thng thng cc logo c chun b cc mu ph l mu nn v ngc li.

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MU LOGO & CC NG DNG TRN NN MU (2)

Lu : trong qu trnh thit k nh thit k cn phi bit s k hp cho php gia cc mu khc nhau trn cng mt logo. Tt c cc mu s dng cho logo v mu ch o u phi s dng t l mu CMYK. ng thi cn xc nh mu chnh v mu ph r rng nhm gip cho vic s dng trong tng lai c d dng hn.

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MU LOGO & CC NG DNG TRN NN MU (2)

Lu : trong qu trnh thit k nh thit k cn phi bit s k hp cho php gia cc mu khc nhau trn cng mt logo. Tt c cc mu s dng cho logo v mu ch o u phi s dng t l mu CMYK. ng thi cn xc nh mu chnh v mu ph r rng nhm gip cho vic s dng trong tng lai c d dng hn.

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MU LOGO & CC NG DNG TRN NN MU (3)

Mu nn chnh: Nn mu chnh l nn mu m logo thng xut hin trn . Thng thng y l nn mu ch o ca thng hiu. Mu ch o thng c nh thit k chn xut vi doanh nghip v c doanh nghip ng . Mu ch o phi nu c nhng thng ip ca sn phm v tnh cch thng hiu.

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LOGO N SC (1 MU)
Mc ch chnh ca logo n sc l nhm phc v cho cc n phm hoc tnh hung m c im k thut khng p ng c tiu chun mu quy nh trong phn 2.3. Quy nh v logo n sc c th p dng cho mi qu trnh in 1 mu logo (in offset 1 mu) hoc in la 2 mu (in 2 mu solid). V d: in name card bng in la. Khi in logo bng mu n sc trn nn trng, mu n sc c chn in logo phi lm logo ni bt hn trn nn trng. Nhng mu n sc phi to c s tng phn vi nn trng. Khi in logo n sc trn nn mu : Logo s dng mu trng.

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LOGO N SC (1 MU)

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NHNG IU PHI TRNH KHI S DNG LOGO (1)

y l phn thit lp nhng quy nh v vic trnh by logo trong cc phng tin truyn thng. Nhng quy nh ny nhm m bo mt hnh nh thng nht ca logo. Logo lun dng file do ch s hu gi bn quyn, do nn trnh vic v li logo m phi lin h vi ch s hu hoc cp nht website ca n v s hu load.

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NHNG IU PHI TRNH KHI S DNG LOGO (1)

y l phn thit lp nhng quy nh v vic trnh by logo trong cc phng tin truyn thng. Nhng quy nh ny nhm m bo mt hnh nh thng nht ca logo. Logo lun dng file do ch s hu gi bn quyn, do nn trnh vic v li logo m phi lin h vi ch s hu hoc cp nht website ca n v s hu load.

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NHNG IU PHI TRNH KHI S DNG LOGO (2) :

Khi thit k v s dng logo, tuyt i phi trnh cc hnh thc trnh by logo nh sau:

Logo b bp mo, quay ngc, to bng . Logo b bin dng: cong, t khc. Logo b nghing so vi gc chun Logo b i mu, chuyn mu, nhiu mu, hiu ng Logo b dng dng outline Logo b xm phm vng an ton Logo b khc so vi ban u quy nh.

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impact
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typeface
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QUY NH V VIC S DNG TYPEFACE

Phi nht qun s dng typeface trong qu trnh thit k v s dng h thng nhn din thng hiu. Nh thit k c th xut vic s dng typeface vi h thng vn bn ti a l 2 typeface cho mt thng hiu c th Mi b h thng nhn din thng hiu, nh thit k phi thng nht v hng dn cch s dng typeface. Loi typeface no c s dng vo lc no phi c cp v quy nh ngay t u.

v c M l b D c G v l Y k F b l C f l V k b H n K v x c j v b D

0 9 8 7 6 5 ( 4 * 3 & 2 ^ 1 % F $ D # K @ V ! 2 N 9 x F c 8 D n 7 K v 6 n 5 V b 4 G v 3 c M l 2 b 1 & D c ^ G F v l % Y k D $ F b l K # f C l V k V @ ! b N H 2 n F K jcxv x D c n K v v V n b b G D

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top of mind
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slogan
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CCH TRNH BY CU SLOGAN

Ni dung, Slogan c thit k phi da vo nhng yu cu cn bn: Slogan phi nu ln c c tnh ca sn phm. Ni c tnh cch thng hiu Mang tnh sng to, khng trng lp, khc bit C hng m pht trin. Ni c li ch mang li cho ngi tiu dng. Ngn gn, d nh, ngha slogan phi c ngha v ngha c m t bng mt on vn c th. Lu : Cc nh thit k nn tham kho ti liu v chin lc pht trin thng hiu ca doanh nghip sn xut hiu r hn v nhng mong mun thit k slogan cng nh ng dng chung ca cu slogan trong cc chin lc qung co. S dng t c hiu qu cao, cu slogan cn c t trong mi n phm, qung co c lin quan n nhn hiu (tuy nhin trong cc trng hp cho php). Cn lu trnh khng nn s dng cu slogan nhiu hn mt ln trong cng mt vn bn.

G N A R T I H

N H V

A N TH

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QUY CCH SP T SLOGAN

Slogan lun xut hin cng lc vi logo ca nhn hiu nhng khng i lin vi logo nhn hiu. Kch thc v quy cch slogan phi c minh ha qua cc hnh nh v t l c th theo quy nh ca nh thit k.

Nhng iu phi trnh khi s dng slogan :

Khng i kiu ch Khng thm du cu vo slogan Khng sa i ni dung cu slogan Khng vit hoa, khng dng ch bold/ italic, khng trnh by cu slogan nhiu hn mt hng.

Nng niu bn chn Vit

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QUY CCH SP T SLOGAN

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QUY CCH SP T SLOGAN

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simple
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trang tr
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THNH PHN TRANG TR:

Thnh phn trang tr cng ht sc quan trng trong vic thit k h thng nhn din thng hiu. Thnh phn trang tr l du hiu m nh thit k mun nhn mnh ngi xem tip cn nhanh, d nh v to ra mt nt ring cho thng hiu. V d: vt trng ca Coca-cola, outline chn trang qung co ca Samsung, git sa ca Dutch Lady, hoa vn Lencii,

iu quan trng yu cu chung l nh thit k phi sng to ra phn trang tr ny, khng trng lp vi bt c phn trang tr no c trn th trng, ng thi lm bt r ln tnh cch ca thng hiu.

Thnh phn trang tr ca thng hiu Jumbo

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THNH PHN TRANG TR:

Thnh phn trang tr c s dng hp l s tng thm im nhn khc bit cho nhn hiu.

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THNH PHN TRANG TR

Thnh phn trang tr ca thng hiu king nh Quc

Thnh phn trang tr c s dng hp l s tng thm im nhn khc bit cho nhn hiu.

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THNH PHN TRANG TR:

Thnh phn trang tr ca thng hiu Lencii

Thnh phn trang tr c s dng hp l s tng thm im nhn khc bit cho nhn hiu.

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creative
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vn phng
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CCH TRNH BY THNG HIU TRONG N PHM VN PHNG

Cch trnh by thng hiu trong n phm vn phng a ra nhng chun mc chung nht dnh cho nhng giy t cn thit trong vic giao dch c lin quan n thng hiu. Cc thit k tp trung vo s n gin nhng to c nt tao nh ca mt sn phm cao cp. Khi thc hin quy trnh in n cho cc sn phm ny, nn tun theo cc kch thc v t l do nh thit k h thng nhn din quy nh.

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DANH THIP

Hnh thc: Danh thip c th c trnh by theo chiu ng hoc chiu ngang Kch thc: c qui nh theo tng nhn hiu ring. Cc chi tit phi c b tr theo t l no do nh thit k quy nh. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; loi giy : Couche 300gsm; Cn mng m 2 mt.

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DANH THIP

Hnh thc: Danh thip c th c trnh by theo chiu ng hoc chiu ngang Kch thc: c qui nh theo tng nhn hiu ring. Cc chi tit phi c b tr theo t l no do nh thit k quy nh. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; loi giy : Couche 300gsm; Cn mng m 2 mt.

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DANH THIP

Hnh thc: Danh thip c th c trnh by theo chiu ng hoc chiu ngang Kch thc: c qui nh theo tng nhn hiu ring. Cc chi tit phi c b tr theo t l no do nh thit k quy nh. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; loi giy : Couche 300gsm; Cn mng m 2 mt.

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DANH THIP

Hnh thc: Danh thip c th c trnh by theo chiu ng hoc chiu ngang Kch thc: c qui nh theo tng nhn hiu ring. Cc chi tit phi c b tr theo t l no do nh thit k quy nh. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; loi giy : Couche 300gsm; Cn mng m 2 mt.

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DANH THIP

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DANH THIP

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DANH THIP

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GIY TIU

Hnh thc : c th c trnh by theo chiu ng Kch thc : c qui nh ring cho tng nhn hiu. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; Loi giy : Galgo Parchemint 100gsm; Ford 100- 120gsm.

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GIY TIU

Hnh thc : c th c trnh by theo chiu ng Kch thc : c qui nh ring cho tng nhn hiu. In n: do ngi s dng thc hin theo nhu cu, v d In 4 mu CMYK; Loi giy : Galgo Parchemint 100gsm; Ford 100- 120gsm.

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GIY GHI CH

Kch thc : c s dng theo qui nh ring. Giy ghi li cm n: c trnh by theo chiu ngang hoc chiu ng v in n theo nhu cu ph hp (v d in n : In 4 mu CMYK; Loi giy: Couche 300gsm; Cn mng m 2 mt).

Giy ghi ch : c trnh by theo chiu ngang hoc chiu ng v in n theo nhu cu ph hp (v d in n: In 4 mu CMYK; Loi giy: Ford 80gsm)

.. .. .. .. .. .. .. .. . ..

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BAO TH 100x220 mm

Kch thc : theo quy chun kch thc 100 x 220 mm V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm; Ford 120gsm

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BAO TH 160 x 220 mm

Kch thc: theo quy chun V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm, Ford 120gsm.

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BAO TH 250 x 350 mm

Cc chi tit v nhn hiu c in theo chiu nm ngang hoc theo chiu dc ca b th. Kch thc : c s dng theo qui nh V d in n : In 4 mu CMYK; Loi giy : Galogo Parchemint 100gsm, Ford 120gsm

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FOLDERS

Kch thc : c qui nh ring cho tng nhn hiu v c s dng cho c mt trc v mt sau ca folder. V d in n : In 4 mu CMYK; Loi giy : Couche 300gsm; Cn mng m mt trc. Phm vi s dng: Thit k ny c th dng cho c thit k folder giy cng nh folder bng nha.

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A CD

Nhn a CD l mt trong nhng phng tin th hin hnh nh doanh nghip, hy tp trung vo tt c nhng cch thc th hin thng ip ca thng hiu chung quanh cng vic hng ngy ca chng ta.

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A CD

Nhn a CD l mt trong nhng phng tin th hin hnh nh doanh nghip, hy tp trung vo tt c nhng cch thc th hin thng ip ca thng hiu chung quanh cng vic hng ngy ca chng ta.

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simple
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bn hng
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VT DNG BN HNG (POSM)

Cch trnh by thng hiu trong cc vt dng a ra nhng chun mc chung nht dnh cho nhng vt dng cn thit trong vic giao dch c lin quan n thng hiu. Tt c cc qui nh phn ny mang tnh cht tham kho v cch thit k v v cm gic. Ngi thit k c th s dng kch thc v pht trin sng to nhng phi da trn nn tng l cc quy nh nhng phn trc v phi m bo gi c tnh cht n gin theo tinh thn v thng ip ca nhn hiu .

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NHN / BAO B SN PHM

Tu theo nhu cu bn hng ca tng sn phm m nh thit k to ra cc loi bao b cho ph hp.

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TI GiY
Tn nhn hiu c in gc tri pha trn ca ti giy v logo ca cng ty c t pha di bn phi ca ti giy. Kch thc : c lm theo yu cu ca cng ty . V d khi trin khai in ti giy, ngi s dng thng hiu c th chn in: In 4 mu CMYK; Loi giy : Bristol 300gsm, Cn mng m 1 mt; Quai xch nha.

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TI PLASTIC

Tn nhn hiu c nm gc tri bn trn ca ti, gia hay bn phi, vic ny ph thuc vo tnh thm m v s quyt nh hp l v nht qun ca ngi design.

Kch thc: c lm theo yu cu ca khch hng. V d khi trin khai in ti plastic, ngi s dng thng hiu c th chn in: In 4 mu CMYK; Loi giy : Briston 300gsm; Cn mng m 1 mt.

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TI PLASTIC
Tn nhn hiu c nm gc tri bn trn ca ti, gia hay bn phi, vic ny ph thuc vo tnh thm m v s quyt nh hp l v nht qun ca ngi design. Kch thc: c lm theo yu cu ca khch hng. V d khi trin khai in ti plastic, ngi s dng thng hiu c th chn in: In 4 mu CMYK; Loi giy : Briston 300gsm; Cn mng m 1 mt.

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TI PLASTIC
Tn nhn hiu c nm gc tri bn trn ca ti, gia hay bn phi, vic ny ph thuc vo tnh thm m v s quyt nh hp l v nht qun ca ngi design. Kch thc: c lm theo yu cu ca khch hng. V d khi trin khai in ti plastic, ngi s dng thng hiu c th chn in: In 4 mu CMYK; Loi giy : Briston 300gsm; Cn mng m 1 mt.

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HNG DN S DNG SN PHM

Mt 1 : Pha bn trn l logo ca sn phm v pha di l thng ip ca cng ty mun gi n khch hng. V li cm n ca cng ty gi n khch hng.

Mt 2 : gc tri pha trn l logo ca sn phm v tip theo l cc hng dn c th v cch s dng sn phm sao cho tt nht. Pha bn di l logo ca nhn hiu v logo cng ty c nm trn mt hng nhm gip cho khch hng trnh mua hng gi, km theo l s in thoi ng dy nng.

Kch thc: c lm theo yu cu khch hng.

In n: v d c in 4 mu CMYK; Loi giy s dng l Couche 300gsm; Cn mng m 2 mt.

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BNG MU SN PHM
Gm c kch thc ca bng nhiu sn phm hoc kch thc mt mu sn phm. Trn bng mu phi th hin y thng tin : Logo v slogan ca nhn hiu, logo ca cng ty,v a ch cng ty. Kch thc c lm theo qui nh ca khch hng.

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THIP

c thit k theo hnh ch nht. Mt trc ca chic thip gm c logo v slogan ca nhn hiu. V mt bn di phi th hin y a ch ca cng ty.

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TNG PHM

Bao gm cc hnh nh tng phm: nn, o thun, bt bi, ng h, thng thng cc vt phm ch logo v slogan. Cc vt phm thng c lm cng vi mu ch o ca thng hiu.

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TNG PHM

Bao gm cc hnh nh tng phm: nn, o thun, bt bi, ng h, thng thng cc vt phm ch logo v slogan. Cc vt phm thng c lm cng vi mu ch o ca thng hiu.

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NG PHC

ng phc l mt thnh phn quan trng ca h thng nhn din thung hiu

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H THNG VN CHUYN

Xe ti hay h thng vn chuyn ca Cng ty l cng c qung b thng hiu kh tt, tuy nhin phi c quan tm n cng tc thit k v sn v to s n tng v th hin sc sng cho thng hiu.

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H THNG VN CHUYN

Xe ti hay h thng vn chuyn ca Cng ty l cng c qung b thng hiu kh tt, tuy nhin phi c quan tm n cng tc thit k v sn v to s n tng v th hin sc sng cho thng hiu.

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difference
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qungco
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CCH TRNH BY THNG HIU TRONG CC N PHM QUNG CO

Cch trnh by thng hiu trong n phm a ra nhng chun mc chung nht dnh cho nhng n phm truyn thng ca nhn hiu. Cc hng dn nu ra mang tnh cht c bn v ch yu l mang tnh hng dn chung cho nhng ngi thc hin sn phm nhn hiu .

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QUNG CO BO / PRINT AD

Qui nh chung: Logo nhn hiu Logo cng ty (S dng theo qui nh ring ca cng ty ) Cc chi tit trn sn phm (S dng theo qui nh trong phn D).

Ta v ch vit : Ch c s dng ti a l 3 typeface. Khng s dng align center. Mt ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi m bo tng phn v d c. Kch thc nh nht cho php l 5.5 point (dnh cho font Vni Helve khi trnh by phn a ch). ng dng nng ng cc mu hoa vn trang tr, khng cng nhc v c th thay i ty theo mi chin dch qung co. Hnh nh : Tt c hnh nh trong print ad phi c phn gii ti thiu l 300 dpi.

Mu sc ch o : Ty theo tng chin dch qung co, mu sc ch o c th thay i trong cc qung co khc nhau. Tuy nhin, cn c s tham kho y v mu sc ch o trong phn B. V mt ni dung qung co bo, cc n v lm qung co c th tham kho ti liu v chin lc qung co dnh cho sn phm.

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QUNG CO BO / PRINT AD

Mu qung co nhn hiu King nh Quc

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QUNG CO BO / PRINT AD

Mu qung co nhn hiu Lencii

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QUNG CO BO / PRINT AD

Mu qung co nhn hiu Lencii

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BROCHURE / CATALOGUE

Ba 1: Logo nhn hiu (S dng theo qui nh ) Cc chi tit cu sn phm (S dng theo qui nh) Ta v ch vit: Ch c s dng ti a l 3 typeface, Mt ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi m bo tng phn v d c Hnh nh (Photograph) : Tt c hnh nh dng trong cc n phm qung co bt buc phi c phn gii ti thiu l 300 dpi. Mu sc ch o : Mu sc ch o ca brochure c th thay i mt cch sng to ph hp vi yu cu s dng. Tuy nhin, cc tone mu ch o ca nhn hiu phi l nn tng, c s cho nhng sng to, nhm m bo tnh thng nht trong cch trnh by nhn hiu.

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BROCHURE / CATALOGUE

Ba 4 : Logo nhn hiu (S dng theo qui nh) Cc chi tit cu sn phm (S dng theo qui nh) a ch lin lc Thi im pht hnh Khng s dng hnh chp trn ba 4. Cc trang ni dung : Cc chi tit trn sn phm Ch vit: Ch c s dng ti a l 3 typeface, tt c typeface phi thuc nhm mt nhm ch theo quy nh, ch vit khng nn align center. Mt ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi m bo tng phn v d c.

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BROCHURE / CATALOGUE

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WEBSITE : www.name.com

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MOBILE HANGER

C nhiu hnh thc thc hin mobile hanger, tu theo sng to ca nh thit k, c th hanger hnh khi hoc hnh phng, (V d: mt mobile hanger gm 3 mt l 3 t giy ghp li vi nhau. Mi t c kch thc A4 ng).

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BANNERS

Thng thng c nhiu loi banner vi kch thc khc nhau, c th treo cc shop bn hng (1m x 3m), banner ng ph (1m x 8m), Vi mu sc, logo, slogan, v nt trang tr chnh phi tun th, ring nhng thng tin theo tng chng trnh qung co c th.

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PHN KT THC CA TVC

Phn kt thc ca TVC l phn xut hin cu logo nhn hiu. Mc ch ca phn ny gip cho s xut hin ca logo ca nhn hiu trn truyn hnh c thng nht.

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QUNG CO NGOI TRI

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QUNG CO NGOI TRI PANO, XE TI, BT D, BIILBOARD

Qui nh chung: Logo nhn hiu Logo cng ty Cc chi tit trn sn phm Ta v ch vit: Ch c s dng ti a l 3 typeface. Mt ch vit phi ph hp vi b cc tng th. Chiu cao ca ch vit phi m bo tng phn v d c. Mu sc ch o : Ty theo tng chin dch qung co, mu sc ch o c th thay i trong cc qung co khc nhau. Tuy nhin cn c s tham kho y v mu sc ch o. Yu cu v th gic : Headlines v logo sn phm phi c nhn r trong phm vi nh doanh nghip mun qung b. V mt ni dung qung co, cc n v lm qung co c th tham kho ti liu v chin lc qung co dnh cho sn phm.

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CM N
minh ha cho ti liu ny chng ti s dng hnh nh ca cc thng hiu:

Cng ty CP SFC Cng ty Givral Saigon Cng ty King nh Quc Cng ty Dt Thi Tun Cng ty Technobia Cng ty InnoBrand

Chng ti cm n cc doanh nghip h tr chng ti hon thnh ti liu ny.

BrainMark Communication Division 27A Nguyen Van Nguyen, Tan Dinh Ward, Dist 1, HCMC, Vietnam Hotline: 2429 223 info@brainmarkvietnam.com www.brainmarkvietnamcom

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Insight Innovation Impact

Marketing

BrainMark Vietnam Corporation 87 Tran Thien Chanh, Ward 12, Dist. 10, HCMC, Vietnam T: (848) 862 3557 F: (848) 862 3676 E: info@braimarkvietnam.com W: www.brainmarkvietnam.com

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www.brainmark.vn

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