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0 Introduction
It is of common knowledge that economic markets are extremely dynamic in nature and there is infinite number of variables within the business world. The only way to thrive in this competitive business scenario is to evolve, reinvent redesign and strategize all your option and resources and implement them only at the right time. Pricing happens to be one of the most crucial decisions for an organization especially when it is as established such as Tesco. A detailed study of their various pricing strategies how they helped Tesco grow and expand thus needs to be understood. 1.1 Background of the study There exists an intricate relationship between growth and pricing strategies. An organization cannot use the same strategies during all the different phases of its growth. Every phase of product sales goes through various different stages each posing different challenges, which the organization must encounter .The marketing strategies and pricing vary for each different stage of a product. 1.2Rationale of the study