TRNG DU LCH & TIP TH QUC T

INTERNATIONAL SCHOOL FOR TOURISM & MARKETING

GO TRNH GO TRNH
CC G PHP TP TH & KNH DOANH NH HNG HU HU CC G PHP TP TH & KNH DOANH NH HNG HU HU
Ba ngy (6 bui ) 24 tit
Chng 01: Tip Th !"n C #$ %h&'h H(ng
Nhng Mong i Co bn ca Khch hng.
Tnh ton Thi gian Phuc vu Khch hng
Nhng Nim Mong uc c bit ca Thuc khch.
Tnh cm ban b v Gii tr.
Nim vui n ung
Phong cch Sng
Xy dung Lng Trung thnh.
Tp trung vo Nim vui ca Khch hng.
Lm cch no Khch hng vui.n
Chng 0 Chng 0) ): Chi"* Th Nh( H(ng : Chi"* Th Nh( H(ng
Cc muc tiu ca Khuyn Mi Cc muc tiu ca Khuyn Mi
Cc l do p dung khuyn mi Cc l do p dung khuyn mi
Cc loai Khuyn mi thung dng Cc loai Khuyn mi thung dng
Cc buc chnh Cc buc chnh
nh gi nh gi
Chiu thj bn trong nh hng Chiu thj bn trong nh hng
nh hung Chiu thj bn trong Nh hng nh hung Chiu thj bn trong Nh hng
Chng 0+ : L,p % h-.'h Tip h /( % h-.'h H(nh 01ng 'h- Nh( h(ng Chng 0+ : L,p % h-.'h Tip h /( % h-.'h H(nh 01ng 'h- Nh( h(ng
Cc buc ca mt K hoach Tip thj
Kim jnh thj trung
Chon lua cc thj trung muc tiu
jnh vj nh hng
Xc lp cc muc tiu
27 Phan ng Lu, P 3, Q !"nh Thnh, TP H Ch# M$nh T%&' ()*+ 3,-) .2)7 / * & Fa0' ()*+ 3*1- *221
E3a$&' 45n6a467$863%9u:n & ;%<8$6%' ===$863%9u:n
http://sites.google.com/site/istmhospitalitymanagement/
Lp K hoach Tip thj v K hoach Hnh ng cho Nh hng
Thuc hin, theo di v nh gi k hoach
Thuc hnh: Lp k hoach tip thj v hnh ng cho nh hng
Chng 02: Chng 02: D3 4&- D-5nh #6 D3 4&- D-5nh #6
Du Bo Lung Thuc Khch Du Bo Lung Thuc Khch
Chi s ph bin ca mn n v du bo thuc phm
Vng quay Ch ngi v Ho on Bnh qun Vng quay Ch ngi v Ho on Bnh qun
Du bo Doanh thu Hng nm Bi tp
Du bo Doanh thu Hng thng Bi tp
Chng 0 Chng 07 7: Thi 8 Th3' 0n : Thi 8 Th3' 0n
Thuc on (theo khng kh nh hng) Thuc on (theo khng kh nh hng)
Tm Quan trong ca Thuc on Tm Quan trong ca Thuc on
Hung dn Tuyn chon Mn n & Thc Ung Hung dn Tuyn chon Mn n & Thc Ung
Bng gi Bng gi
Trnh tu ca Thuc on Trnh tu ca Thuc on
Cc hang muc ca Thuc on Cc hang muc ca Thuc on
Xp t vj tr cc mn n trn thuc on Xp t vj tr cc mn n trn thuc on
Trnh by vj tr cc mn n trn Thuc on Trnh by vj tr cc mn n trn Thuc on
Chng 09: Ph:n T;'h Th3' <n Chng 09: Ph:n T;'h Th3' <n
Phuong php Phn tch Thuc on (Menu Engineering) ca Tin S Phuong php Phn tch Thuc on (Menu Engineering) ca Tin S
Donald Smith, Westin Hotels Distinguished Professor at Washington State Donald Smith, Westin Hotels Distinguished Professor at Washington State
University University
R sot v nh gi tnh hu hiu cu thuc on qua phn tch cc chi s R sot v nh gi tnh hu hiu cu thuc on qua phn tch cc chi s
ua chung v li ca cc mn trn thuc on ua chung v li ca cc mn trn thuc on
Pht trin cc mn n khch yu thch thnh cc "c o ca nh Pht trin cc mn n khch yu thch thnh cc "c o ca nh
hng/bar. hng/bar.
Cc Bin php Ti Uu Ho Doanh Thu v Li nhun qua Phn tch Thuc Cc Bin php Ti Uu Ho Doanh Thu v Li nhun qua Phn tch Thuc
on on
Thuc hnh Phn tch Thuc on Thuc hnh Phn tch Thuc on v v biu phn tch cc mn n ca v v biu phn tch cc mn n ca
mt thuc on. mt thuc on.
Chuong 0 Chuong 07 7: Phn tch Hiu Qu Kinh Doanh : Phn tch Hiu Qu Kinh Doanh Nh Hng Nh Hng Qua Bn Bo co Thu Qua Bn Bo co Thu
nhp (ncome Statement L&P Statement) nhp (ncome Statement L&P Statement)

27 Phan ng Lu, P 3, Q !"nh Thnh, TP H Ch# M$nh T%&' ()*+ 3,-) .2)7 / * & Fa0' ()*+ 3*1- *221
E3a$&' 45n6a467$863%9u:n & ;%<8$6%' ===$863%9u:n
http://sites.google.com/site/istmhospitalitymanagement/
Cc hang muc ca bng Bo co Thu nhp (Li L) - Cc hang muc ca bng Bo co Thu nhp (Li L) -
Phn tch nh gi hiu qu doanh thu Phn tch nh gi hiu qu doanh thu
Phn tch nh gi hiu qu chi ph F&B Phn tch nh gi hiu qu chi ph F&B
Phn tch nh gi hiu qu chi ph lao ng Phn tch nh gi hiu qu chi ph lao ng
Phn tch nh gi hiu qu cc chi ph iu hnh hoat ng Phn tch nh gi hiu qu cc chi ph iu hnh hoat ng
Phn Tch v nh gi hiu qu kinh doanh ton din Lm g khi nh Phn Tch v nh gi hiu qu kinh doanh ton din Lm g khi nh
hng khng at hiu qu kinh doanh - Cc vn v Gii php hng khng at hiu qu kinh doanh - Cc vn v Gii php

C&' =(i ,p 8>? h@- '&' Chng C&' =(i ,p 8>? h@- '&' Chng
HA' /i"n 'Bn ?5ng h@- ?&C ;nh DC5E'*E5-!F /( E5p-p Dn* 'GF HA' /i"n 'Bn ?5ng h@- ?&C ;nh DC5E'*E5-!F /( E5p-p Dn* 'GF
Ging /i"n 'h;nh: Phan Vit Dng Nguyn Director of Sales and Marketing of
Continental Hotel, Saigon-Phuquoc Spa & Resort, Saigon Times Group, Vietnam
Advertising Hanoi Branch, VYC Travel Company, Chuyn vin Tu vn v o tao
Marketing Du ljch Khch san Nh hng
27 Phan ng Lu, P 3, Q !"nh Thnh, TP H Ch# M$nh T%&' ()*+ 3,-) .2)7 / * & Fa0' ()*+ 3*1- *221
E3a$&' 45n6a467$863%9u:n & ;%<8$6%' ===$863%9u:n
http://sites.google.com/site/istmhospitalitymanagement/