Jang Group of Newspaper

Group Members
Syed Waqas Shah Muhammad Hamad Samiya Kazmi Wajiha Maqsood Ramsha Mumtaz Wajiha Asad

Glimpse of the visit

Contents
Introduction History Company Hierarchy Goals SWOT Competitor Analysis Segmenting and targeting 4 Ps Sales Methodology Feedback of customer Reasons For Success Lesson Learned

Introduction
Jang Group of Newspapers Logo

History
Founder Mir Khalil ur Rehman First published in 1939 New Delhi Now published from 1. Pakistan 2. England

Company Hierarchy
Editor Sub Editor Resident Editor Magazine Editor News Editor

Columnist
Reporter Photograher

Goals
Highest circulation share Highest printing quality Grab opportunities

SWOT
Strength Experience Maximum Readers Highest circulation share Governments ads and News Weakness Problem in printing quality

Opportunities Television media

Threats Political Instability

Competitor Analysis
Daily express Nawa-e-Waqat Dawn

Segmenting and Targeting

Demographic Age Us Gender You magazine

Cont
Psychographic Sports oriented Outdoor oriented Cultural oriented

Cont
Behavioral Special editions Eid Ashura Muharram Independence Day

Special Editions

Cont
Geographic City News Shehar ki Awaz

Product
Mix of both tangible and in-tangible News News paper

Product Line
The news Daily Jang Mag You magazine Akhbar-e-Jahan Daily Waqt

Production Process

Price
Two types of price
News paper People who want to publish
Market Skimming Strategy

Promotion
Our papers are our promotion (Mr. Ehtisham Ghauri)

Place
Distribution to all parts of the country

Sales Methodology
Sales to hawkers Hawkers agencies

Feedback of Customer
Online feedback Suggestion boxes

Reasons For Success

Credibility Unbiased paper Experienced human resource Highest Circulation Share

Lesson Learned

Syed Waqas Shah Wajiha Maqsood Ramsha Mumtaz Muhammad Hamad Wajiha Asad Samiya Kazmi

Any Queries