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  • Muhammad Khalid Javed: Student of Mba-It ROLL NO: AH525277

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    Shahzad Azeem Rai
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    This document discusses sales promotion techniques as part of the promotional mix for marketing management. It outlines consumer sales promotion techniques including price deals, loyalty reward programs, cents off deals, and price pack deals. It also covers trade sales promotion techniques such as trade allowances, dealer loaders, training programs, and push money. The promotional mix also includes advertising, personal selling, and publicity or public relations.

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    for stratigic management

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    Presentation 1

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    This document discusses sales promotion techniques as part of the promotional mix for marketing management. It outlines consumer sales promotion techniques including price deals, loyalty reward programs, cents off deals, and price pack deals. It also covers trade sales promotion techniques such as trade allowances, dealer loaders, training programs, and push money. The promotional mix also includes advertising, personal selling, and publicity or public relations.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views6 pages

    Muhammad Khalid Javed: Student of Mba-It ROLL NO: AH525277

    Uploaded by

    Shahzad Azeem Rai
    This document discusses sales promotion techniques as part of the promotional mix for marketing management. It outlines consumer sales promotion techniques including price deals, loyalty reward programs, cents off deals, and price pack deals. It also covers trade sales promotion techniques such as trade allowances, dealer loaders, training programs, and push money. The promotional mix also includes advertising, personal selling, and publicity or public relations.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    MUHAMMAD KHALID JAVED

    STUDENT OF MBA-IT ROLL NO : AH525277

    MARKETING MANAGEMENT CODE # 5521

    Sale promotion:

    It is one of the four aspects of promotional mix. The other three parts of the promotional mix are:

    Advertising
    Personal selling Publicity or Public Relation

    Consumer sales promotion techniques:


    Price deal Loyal reward program Cents of deal

    Price pack deal

    Loss leader

    Free standing insert


    On self couponing Rebate

    Trade sales promotion techniques:


    Trade allowance

    Dealer loader

    Training program Push money

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