QUESTIONNAIRE

Name: .

1. Which of the following Ford cars you like most? a) Fiesta b) Ikon c) Endeavour d) Figo

2. What do you like most about the Ford cars? a) style/design b) Comfort c) Ford brand d) Performance 3. What do you feel great about Ford cars when compared to other cars in the market? a) Fuel efficiency b) Low maintenance c) Brand quality

d) Any other specify . 4. Whats your opinion on the price list of Ford cars? a) Reasonable b) Highly priced c) Low priced d) Cant say

5.How do you come to know about the Ford cars? a) From friends or relatives c) Car experts b) Advertisements d) Auto magazines

6. Which factor influenced you the most towards this company? a) Brand image b) offer c) Expert suggestion

d) any other specify 7. Where do you get to your car serviced regularly? a) At authorized service centre b) At a local workshop near home if (a) is the answer proceed to next question else proceed to question 10

8. ( Reason for preferring authorized service centre? a) Nearness B)Quality of service c) Low price

d) any other specify .. 9. Rate your satisfaction level towards services at authorized service centre? a) highly satisfied d) Dissatisfied b) satisfied c)Neither satisfied nor dissatisfied

e) Highly dissatisfied

10. Reason for preferring local work shop? a) Nearness b) Quality of service c) Low price

d) any other specify 11. Rate your satisfaction level towards services at local work shop? a) Highly satisfied b) satisfied c) Neither satisfied nor dissatisfied

d) Dissatisfied e) Highly dissatisfied 12.Which bank do you prefer in getting financial help while purchasing a car? a) ICICI b) HDFC c) SBI d) Others

13.To which media do you get expose regularly? a) Television b) Magazines c) Newspaper d) F.M/Radio 14. What kind of offers do you like or expect from Ford? a) Free insurance b) Special discount on sales of cars

c) Extending the service period d) Finance availability with 0% interest 15. Rate your overall satisfaction towards FORD car that you are currently having? a) Highly satisfied b) satisfied c) Neither satisfied nor dissatisfied

d) Dissatisfied e) Highly dissatisfied