Pay Per Click Ad Report

Here's the latest on your ad campaign's performance!

Example

example.com
Google AdWords

AdWords Key Metrics Report

1/10/2014 - 1/16/2014
Clicks
7

6
5

5.25

6
5

1/13

1/14

1/15

1/16

1/14

1/15

1/16

929

955

906

1/14

1/15

1/16

3.5
1.75

1/10

1/11

1/12

Conversions
1
0.75
0.5
0.25

1/10

1/11

1/12

1/13

Impressions
2000
1393

1500
998
1000

712

757

1/10

1/11

500

1/12

1/13

Cost

OutFirstDigital.com
Page 2 of 8

example.com
Google AdWords
(continued)
8
6

6.77
5.73

5.64

5.30

6.20

5.64

5.66

4
2

1/10

1/11

1/12

1/13

1/14

1/15

Impressions

Cost

Clicks

6,650

$40.94

38

Avg. CPC

Avg. CPM

CTR

$1.08

$6.16

0.57%

Conversions

Conv. Rate

Total Conv. Value

--

$0.00

ROAS

RPC

CPA

--

Campaign

--

1/16

$0.00

Impressio
ns

Clicks

CTR

Cost

Avg. CPC

Conversio
ns (1/click)

Conv. Rate
(1/click)

Conv.
Value

Remarketing

3,464

0.17%

$2.35

$0.39

0.00%

$0.00

Search

3,186

32

1.00%

$38.59

$1.21

0.00%

$0.00

OutFirstDigital.com
Page 3 of 8

example.com
AdWords Top Ads Report

Top Ads
1/10/2014 - 1/16/2014
Ads

Impr.

Clicks

AD COPY

242

17

$17.49

7.02%

$1.03

--

$0.00

AD COPY

2,632

13

$19.30

0.49%

$1.48

--

$0.00

328

$1.50

0.91%

$0.50

--

$0.00

Ad name:
300x250.jpg; 300
x 250

Cost

CTR

OutFirstDigital.com
Page 4 of 8

Avg.
CPC

Conv.

Conv.
Rate

Total Conv.
Value

example.com
AdWords Top Ads Report
(continued)
Ads

Impr.

Clicks

Cost

CTR

AD COPY

16

$1.20

6.25%

$1.20

--

$0.00

AD COPY

2,248

$0.04

0.04%

$0.04

--

$0.00

AD COPY

12

$0.60

8.33%

$0.60

--

$0.00

OutFirstDigital.com
Page 5 of 8

Avg.
CPC

Conv.

Conv.
Rate

Total Conv.
Value

example.com
AdWords Top Ads Report
(continued)
Ads

Impr.

Clicks

Cost

CTR

Avg.
CPC

Ad name:
Inline-Rectangle300x250.jpg; 300
x 250

381

$0.50

0.26%

$0.50

--

$0.00

Ad name:
728x90.jpg; 728
x 90

449

$0.31

0.22%

$0.31

--

$0.00

Ad name:
250x250.jpg; 250
x 250

15

$0.00

--

$0.00

--

$0.00

OutFirstDigital.com
Page 6 of 8

Conv.

Conv.
Rate

Total Conv.
Value

example.com
AdWords Top Ads Report
(continued)
Ads
AD COPY

Impr.

Clicks

74

Cost
$0.00

CTR

Avg.
CPC
--

OutFirstDigital.com
Page 7 of 8

$0.00

Conv.
0

Conv.
Rate
--

Total Conv.
Value
$0.00

example.com
AdWords Top Keywords Report

Top Keywords
1/10/2014 - 1/16/2014
Keyword

Impr.

Clicks

Cost

CTR

Avg.
CPC

258

18

$18.69

6.98%

$1.04

--

$0.00

1,039

$12.25

0.77%

$1.53

--

$0.00

431

$3.73

0.46%

$1.86

--

$0.00

11

$0.60

9.09%

$0.60

--

$0.00

427

$0.62

0.23%

$0.62

--

$0.00

791

$1.63

0.13%

$1.63

--

$0.00

83

$1.07

1.20%

$1.07

--

$0.00

118

$0.00

--

$0.00

--

$0.00

22

$0.00

--

$0.00

--

$0.00

$0.00

--

$0.00

--

$0.00

$0.00

--

$0.00

--

$0.00

OutFirstDigital.com
Page 8 of 8

Conv.

Conv.
Rate

Total Conv.
Value