Outdoor Advertising formats (OOH) Outdoor Advertising or (out of home) advertising can grab the costumers attention; the

advertisers have a wide choice of posters sites from 4 sheets to 96. Roadside Panels: we can find them when we are travelling to others states here in Mxico or even when we are going to work or to the school. Billboards are large outdoor panels for displaying ads. Giant banners or wallscapes are hung on the front of buildings, outdoor contractors also offer lightboxes, tri- face billboard that are like billboard but it has three rotating sections to be displayed different advertisements and scrollers ( sings displaying a number of posters on after the other. Street Furniture: In 1962 Jeans Claude Decaux introduced the concept of advertising bus shelters. Pedestrian panels are backlit and normally located on streets in town and city centres. Transit advertising: taxis, buses, trams and trains can be wrappped in vinyl showing and companys adverts. Ads can also be positioned inside or on the side or rear of vehicle. Ambient media: adverts can be displayed on non- traditional media such as the back of a receipt from a shop or a travel ticket. The use of floor graphics is common in supermarkets an shopping centers.