Market Research Results The main outs from the Marketing Research were as follows 1) Consumers are not

very particular about the processor, but the lack of awareness of non-Intel bran s make people buy Intel! ") The primary interest of alternative processors comes a! from consumers who purchase less-e#pensive $C%s b! from consumers who are price sensitive c! if the processor bran has establishe itself an have a goo track recor ! if they see the processer bran at workplace, maga&ines e! if offere by non-premium price premium $C bran s f! if iscount e#cee s 1'( of the system price

g! a minimum iscount of 1'') compare to a similar Intel $C notebook *) +lternative processors are refuse by a! ,uality-intensive customers b! Most of the Compa- customers c! .ne-thir of the market share /) The choice of the processor is base on the market share rather than the intrinsic values! 0) $C bran is more important that the processor bran for the consumers, if the processor fails the $C company is blame !