Professional Documents
Culture Documents
142 New Mba Syllabus 07-08
142 New Mba Syllabus 07-08
1. . The duration of M.B.A. course shall be of Two years consisting Semester-I & II in first year and Semester-III & IV in second year. Sub!ect to com"liance with the "ro#isions of this direction and of other ordinances in force from time to time$ an a""licant for admission to this course shall ha#e "assed degree e%amination of &ashtrasant Tu'do!i Mahara! (ag"ur )ni#ersity or any other recogni*ed )ni#ersity e+ui#alent thereto with ,-. aggregate mar's for o"en category and ,/. mar's aggregate for Bac'ward 0lass candidates or as notified by the state 1o#ernment from time to time. 2ro#ided that Students admitted through 0entral 3ntrance Test 40A25 conducted by 6irectorate or any other entrance e%amination conducted by com"etent authority a""ro#ed by the directorate of technical education and fulfilling the eligibility conditions "rescribed by the &ashtrasant Tu'do!i Mahara! (ag"ur )ni#ersity shall only be admitted to this 0ourse. a. The 3%aminations for Semester II and IV shall be held twice a year at such "laces and on such dates as may be fi%ed by the )ni#ersity. b. The e%aminations for semester I and III shall be conducted by the res"ecti#e Institute 7 6e"artment and the dates of e%amination will be announced by the 6irector of the Institute 7 6e"artment. The fees for e%amination shall be as "rescribed by the &ashtrasant Tu'do!i Mahara! (ag"ur )ni#ersity from time to time. A""licant for the e%amination "rosecuting a regular course of study leading to the Master 6egree in Business Administration shall not be "ermitted to !oin any other course in this )ni#ersity or any other )ni#ersity simultaneously. The AT9T &ules shall be as under 4Theory and Sessional shall be considered as se"arate "assing heads5 Admission to Semester 0andidate should ha#e "assed in all t 0andidates should ha#e "assed in all he sub!ects of following e%aminations sub!ects e%ce"t in four or less numbers of (ag"ur )ni#ersity of "assing heads of the following e%amination :irst ;ear MBA 6egree e%amination -Semester- I :irst ;ear MBA -Ist Semester Semester- II Second ;ear MBA Ist semester IInd semester Semester- III Second ;ear MBA IInd semester IIIrd semester 4<5 Semester-IV
8. ,. -.
NOTE: 4<5 The candidate admitted to the fourth semester 4final5 shall "rosecute his 7 her studies= howe#er$ he7she shall not be eligible to fill in the e%amination form for the final semester e%amination unless he7she clears all the lower e%aminations. >. 4a5 The e%aminee of Semester-I 4M.B.A5 e%amination shall be e%amined in the following sub!ects by the res"ecti#e Institutes 7 6e"artment namely? 1. Principles of Business Management 2. Foun ation course in Mar!eting Management ". Foun ation course in #uman $esource Management %. Foun ation course in &nformation Technolog' Management (. Foun ation course in )ccounting *. +uantitati,e -ecision Ma!ing .. Business /egislation 0. Financial Management b5 The candidate of MB) Semester && shall be offered Four 1ompulsor' papers an T2o Specialisation Su34ects. 3ach S"ecialisation Sub!ect shall ha#e T5O "a"ers of 1// mar's each as gi#en below. Semester-II 4M.B.A5 e%amination shall be conducted by the )ni#ersity in the following sub!ects namely? 1. Organisation Beha,ior 6 -e,elopment 2. Managerial Economics ". En,ironment Management
%. (. *. .. 0.
Business $esearch Specialisation 7 &: Paper8 & Specialisation 7 &: Paper8 && Specialisation 7 &&: Paper 8& Specialisation 7&&: Paper8 &&
c5 The candidate of MB) Semester &&& shall be offered Six 1ompulsor' papers an T2o Specialisation Su34ects. 3ach S"ecialisation Sub!ect shall ha#e ONE "a"er of 1// mar's each as gi#en below. The e%amination will be internal and would be conducted by the res"ecti#e Institutes 7 6e"artments namely? 1. )pplie Operations $esearch 2. Entrepreneurial -e,elopment ". Strategic Management %. Business Ethics 6 1orporate 9o,ernance (. Pu3lic S'stem Management *. Pro4ect Management an +ualit' Management .. Specialisation 7 &: Paper8 &&& 0. Specialisation 7 &&: Paper8 &&& d5 The candidate of MB) Semester &: 3%amination shall @ffer Three Papers each from T2o Specialisation Sub!ects which he7she has o"ted. 3ach "a"er will be of 1// mar's and the 2ro!ect Aor' of // mar's. The e%amination and 2ro!ect e#aluation will be conducted by the )ni#ersity. 1. Specialisation 7 &: Paper8 &: 2. Specialisation 7 &: Paper8 : ". Specialisation 7 &: Paper8 :& %. Specialisation 7&&: Paper8 &: (. Specialisation 7 &&: Paper8 : *. Specialisation 7 &&: Paper8 :& .. Pro4ect $eport ; from an' one of the Specialisation su34ects opte < B. 3ach "a"er of Semester &= &&= &&& 6 &: ;M.B.)< e%amination shall carry 1// mar's and shall be distributed as under? Mar!s 1> 5ritten examination 0? 2> &nternal assessment 2? Internal assessment mar's shall be awarded by the Cead of the 6e"artment in consultation with the faculty members sub!ect to moderation by C.@.6.76irector and shall be based on? 15 2artici"ation in seminars$ case discussions & grou" wor' acti#ities - mar's 5 0lass tests$ +ui**es$ indi#idual and grou" oral "resentations - mar's 85 Submission of written assignments$ term "a"ers and #i#a-#oce - mar's ,5 0lass-room "artici"ation and attendance - mar's Total Mar!s : 2? mar!s The weightage gi#en to each of these factors shall be decided and announced at the beginning of the semester by indi#idual faculty members res"onsible for the "a"er. D. 2ro!ect Aor' will be com"ulsory for each student a""earing at the semester- IV 4M.B.A5 3%amination. 4i5 2ro!ect shall carry // mar's as followsMar!s 2ro!ect wor' 43#aluation by 3%ternal 3%aminer5 ? 1// Seminar and o"en defense e#aluation 4by 3%ternal And Internal 3%aminer5 ? -/ Vi#a-#oce by 3%ternal & Internal 3%aminer ? -/ 2?? 4ii5 Two co"ies of 2ro!ect wor' 42rinted or Ty"e Aritten5 shall be submitted to the )ni#ersity through the su"er#isor of the candidate and the 2rinci"al7 6irector 7 Cead of the Institute7 6e"artment$ at least t2o month "rior to the date of commencement of Semester-IV 3%amination and one co"y will be retained by the college76e"artment for internal e#aluation "ur"ose.
4iii5 4a5
A 0andidate shall submit with his7her "ro!ect wor'$ a certificate from the Su"er#isor to the effectThat the candidate has satisfactorily com"leted the 2ro!ect wor' for not less than one session and 4b5 That the 2ro!ect wor' is the result of the candidates own wor' and is of sufficiently high standard to warrant its "resentation for e%amination. 4i#5 0andidate shall submit his declaration that the 2ro!ect is the result of his own research wor' and the same has not been "re#iously submitted to any e%amination of this )ni#ersity or any other )ni#ersity. The 2ro!ect shall be liable to be re!ected and 7or cancelled if found otherwise. 4#5 The 2ro!ect wor' shall be e#aluated through seminar and o"en defense and Vi#a-#oce at the 0ollege7 6e"artment by internal and e%ternal e%aminers a""ointed by uni#ersity 3efore Semester-IV 3%amination. A student a""earing for MBA Semester IV 3%amination will ha#e to "ay additional fees as "rescribed by the )ni#ersity from time to time. E. i5 The sco"e of the sub!ect$ "ercentage of "assing in theory and "ro!ect will be go#erned as "er following rules? In order to "ass at the Semester I$ II$ III & IV e%aminations and e%aminee shall obtain not less than -/. mar's or B grade in each head of "assing of e#ery "a"er$ that is to say se"arately in the uni#ersity e%amination $ internal e#aluation and in three heads of "assing of "ro!ect wor'. ii5 An e%aminee who is unsuccessful at the e%amination shall be eligible for admission to the subse+uent e%aminations on "ayment of a fresh fee "rescribed for the e%amination together with the conditions of the ordinance in force from time to time. iii5 An e%aminee who has failed at the sessional e%amination only= shall be re+uired to register himself7herself afresh for doing the sessional wor' again in the 6e"artment 7 0ollege in the sub!ect7sub!ects7"ro!ect wor' in which he7she has failed on "ayment of fresh sessional fees as "rescribed by the )ni#ersity from time to time. Such students shall com"lete their Sessional wor' in the ne%t semester. The 6irector shall on being satisfied about the com"letion of sessional wor' of such a candidate send the fresh sessional mar's to the uni#ersity and these fresh sessional mar's shall be ta'en into consideration for com"uting his7her results at the e%amination. i#5 There shall be no classification of successful e%aminees at the Semester I$ II & III e%aminations. #5 Successful e%aminees obtaining >/. or more mar's in the aggregate of Semester II and & IV e%aminations ta'en together i.e. out of 1>// mar's shall be "laced in the :irst 6i#ision and those obtaining less than >/. but not less than -/. in the Second 6i#ision. The grades awarded by the res"ecti#e Institute 7 6e"artment for Semester I shall be mentioned in Semester II mar' sheet & III Semester 3%amination grades shall be mentioned in the Mar'-Sheet of IV 4:inal5 Semester 3%amination issued by the )ni#ersity #i5 2ro#ision of 6irection (o.,, of //1 go#erning the award of grace mar's for "assing an e%amination$ securing higher di#ision 7class and for securing distinction in the sub!ects shall a""ly to the e%amination. #ii5 (o "erson shall be admitted to this e%amination$ if he has already "assed the same e%amination or an e%amination of any other statutory )ni#ersity 4which has been recogni*ed as e+ui#alent to that e%amination.5 #iii5 3%aminee successful at the Semester I$ II$ III and IV e%aminations shall$ on "ayment of the "rescribed fee$ recei#e a 6egree in the "rescribed form signed by the Vice-0hancellor. 1?. Norms of Theor' Paper @ Pro4ect 5or!: o :or all Theory 2a"ers there shall be at least T#$EE 2eriods 2er wee' "er Sub!ect of @ne Cour duration. o The affiliated Management Institutes 7 0olleges7 6e"artment shall declare the S"ecialisation it is offering before the commencement of admission "rocess of Semester -I in their Information Brochure and web-site and communicate the same to the )ni#ersity well in ad#ance. The Institute will offer the S"ecialisation "ro"osed only if minimum F&:E students o"t for the same. o :or 2ro!ect wor'7&esearch wor' a batch of TEN students "er guide 7su"er#isor has to be allotted by the Institute. T#$EE "eriods "er wee' of one hour duration shall be the wor' load allotted for "ro!ect guidance for ten students. 11. 9ui elines for 1on uct of Semester & 6 &&& Examination 6 )2ar of 9ra es 3' &nstitute @ -epartment ). 9ui elines for 1on uct of Examination
o o o o o
The +uestion "a"er should be set in such a manner so as to co#er the com"lete syllabus as "rescribed by the )ni#ersity. The "attern of conduct of e%amination i.e. 6uration$ Ma%. Mar's etc shall be as "er the )ni#ersity 3%amination "attern. The e#aluation should be conducted at Institute 7 6e"artment by the res"ecti#e sub!ect teacher. The result for these e%aminations should be declared within time limit as "er )ni#ersity norms and communicated to the )ni#ersity within sti"ulated time. The record of conduct of such e%amination$ e#aluation and results should be maintained for a "eriod of at least T#$EE 'ears by the res"ecti#e Institute 7 6e"artment for the #erification by the com"etent authority.
B. 9ui eline for )2ar of 9ra es The 1rades will be assigned in each Internal Assessment 2a"er on the following basis? Mar!s O3taine 9ra es AB@V3 B- . AF >1 . - B- . A ->. - >/. BF -1 . G --. B B3H@A -/ . :AIH
Specialisations
9roup ). Mar!eting Management 2a"er- I? Ad#ertising & Integrated Mar'eting 0ommunication 2a"er- II? Brand Management 2a"er- III? &etail Management 2a"er- IV? &ural Mar'eting 2a"er- V? Mar'eting of Ser#ices 2a"er- VI? Sales & 6istribution Management 9roup B. Financial Management 2a"er- I? 0or"orate Ta%ation 2a"er- II? 2ro!ect 2lanning & :inancial Strategy 2a"er- III? Indian :inancial System 2a"er- IV? International :inancial Management 2a"er- V? Security Analysis & In#estment Management 2a"er- VI? 2rinci"les & 2ractice of Ban'ing and Insurance 9roup 1. #uman $esource Management 2a"er- I? 1rou" & @rgani*ational 3ffecti#eness 2a"er- II? 2erformance Management & 0om"ensation 2a"er- III? Training & 6e#elo"ment 2ractices 2a"er- IV? Industrial relations & labor Hegislations 2a"er- V? Cuman &esource 6e#elo"ment strategies and systems 2a"er- VI? 1lobal C&M? Scenario and "ractices 9roup -. &nformation Technolog' Management 2a"er- I? 6atabase Management Systems 2a"er- II? Internet Technologies and Trends 2a"er- III? Inno#ation in IT 2a"er- IV? Strategic Management of IT 2a"er- V? Software 3ngineering 2a"er- VI? 3nter"rise &esource 2lanning 9roup E. #ealth1are Management 2a"er- I? 0ommunity Cealth$ 3"idemiology and 2o"ulation Management 2a"er- II? Cealth0are and Social 2olicy 2a"er- III? Cealth System Management 2a"er- IV? 3n#ironmental Cealth Management and Safety Management 2a"er- V? Cealth and Cos"ital Information Systems 2a"er- VI? Cealth 0ommunication? 6e#elo"ment and 6issemination 9roup F. &nternational Business Management 2a"er- I? International :inancial Mar'ets 2a"er- II? :oreign 3%change Management 2a"er- III? International Mar'eting 2a"er- IV? 3%"ort Im"ort 2rocedures$ 6ocumentation & Hogistics 2a"er- V? International 3conomic @rgani*ations 2a"er- VI? IndiaJs :oreign Trade 2olicy
>
9roup 9. Operations Management 2a"er- I? 2ro!ect Management 2a"er- II? Business 2rocess &eengineering 2a"er- III? Total Iuality Management 2a"er- IV? Su""ly 0hain Management 2a"er- V? @"erations Management 2a"er- VI? Manufacturing 3conomics 9roup #. Ban!ing 6 Financial Ser,ices Management 2a"er- I? Ban'ing in India 2a"er- II? :inancial Ser#ices 2a"er- III? Haws & &egulations to Ban'ing 2a"er- IV? Basics of :inancial Accounting for Ban'ers 2a"er- V? 2ortfolio Management 2a"er- VI? Ban' :inancial Management 9roup &. )gri Business Management 2a"er- I? Agri-In"ut Management 2a"er- II? Agri-Technology Management 2a"er- III? :inancial Management for Agri Business 2a"er- IV? Hi#estoc' Management 2a"er- V? :ood 2rocess Management 2a"er- VI? Trends in Agri Business 9roup D. Po2er Management 2a"er- I? 3nergy 0on#ersion & 2ower 2lant Systems 2a"er- II? 3lectricity Industry Structure & &egulations 2a"er- III? 2ower 3n#ironment Interface 2a"er- IV? Transmissions & 6istribution of 3lectrical 3nergy 2a"er- V? Cydro 2ower &esources Management 2a"er- VI? 2ower 2ricing & 2ower 2urchase Agreements
)PPEN-&C
MB) Examination Semester 7& &nternal Examination
Sub!ect 15 2rinci"les of Business Management Management 2a"er Internal 2a"er Internal Assessment 5 :oundation course in Mar'eting Internal 2a"er D/ Management Internal Assessment 85 :oundation course in Cuman &esource Management ,5 :oundation course in Information Technology Management -5 :oundation course in Accounting & :inance >5 Iuantitati#e 6ecision Ma'ing Internal 2a"er Internal Assessment Internal 2a"er Internal Assessment Internal 2a"er Internal Assessment Internal 2a"er D/ / D/ / ,/ / 1// 1/ -/ 1// 1/ Ma%imum Mar's D/ 1// / ,/ 1// 1/ ,/ 1// 1/ ,/ 1// 1/ ,/ 1// 1/ ,/ 1// 1/ ,/ -/ -/ -/ -/ 1/ -/ Minimum Mar's ,/ -/
/ D/ / D/ / D/ /
-/
Internal Assessment B5 Business Hegislation Internal 2a"er Internal Assessment D5 :inancial Management Internal 2a"er D/
Internal Assessment
5 Managerial 3conomics
)ni#ersity 2a"er
D/ / D/ / D/ / D/ / D/ / D/ / D/ /
-/
Internal Assessment 85 3n#ironment Management )ni#ersity 2a"er Internal Assessment ,5 Business &esearch )ni#ersity 2a"er Internal Assessment -5 S"ecialisation G I? 2a"er I )ni#ersity 2a"er Internal Assessment >5 S"ecialisation G I? 2a"er II )ni#ersity 2a"er Internal Assessment B5 S"ecialisation G II? 2a"er I )ni#ersity 2a"er Internal Assessment D5 S"ecialisation G II? 2a"er II )ni#ersity 2a"er Internal Assessment
Internal 2a"er
1/
15 S"ecialisation G I? 2a"er- IV
5 S"ecialisation G I? 2a"er- V
85 S"ecialisation G I? 2a"er- VI
B5 2ro!ect &e"ort Project shall carry 200 marks 2ro!ect wor' 43#aluation by 3%ternal 3%aminer5 Seminar and o"en defense e#aluation by 3%ternal and Internal 3%aminer Vi#a-#oce by 3%ternal & Internal 3%aminer Total Mar!s Maximum Minimum 1// -/ -/ -/ 2?? 1??
11
Semester 7&
Paper 1: Principles of Business Management
SE1T&ON ) Bnit &: &ntro uction 8 (ature$ function$ definition and im"ortance of management$ 6efinition$ nature$ "ur"ose and sco"e of management$ :unctions of a manager$ an o#er#iew of "lanning$ organi*ing and controlling$ Is management a science or artK Bnit &&: -e,elopment of Management Thought 8 Scientific management= 0ontribution of Taylor$ :ayol$ Mary :ollet$ 3lton Mayo= Cawthorne e%"eriments$ 0ontingency a""roach$ Indian heritage in "roduction and consum"tion. Bnit &&&: Management an ) ministration 8 Management and administration$ Management as a "rofession$ 2rofessionalism of management in India$ Management ethics and management culture$ S'ills re+uired of manager$ 0lassification of s'ills$ Methods of s'ills de#elo"ment. Bnit &:: Management Planning 8 0once"t of "lanning$ ob!ecti#es$ (ature$ Ty"es of "lan$ Stages in#ol#ed in "lanning$ 0haracteristics of a good "lan$ Im"ortance$ Himitations of "lanning$ Ma'ing "lanning effecti#e$ Strategic "lanning in Indian Industry. Bnit :: -ecision Ma!ing - 0once"t$ characteristics of decisions$ Ty"es of decisions$ Ste"s In#ol#ed in decision ma'ing$ Im"ortance of decision ma'ing$ Methods of decision ma'ing$ 0ommittee 6ecision Ma'ing. SE1T&ON B Bnit :&: Organisation 8 0once"ts$ 2rinci"le of organi*ation$ Im"ortance$ :eatures of good organi*ation structure$ Ty"es of @rganisation structure. Bnit :&&: )uthorit' an $esponsi3ilit' 8 Authority$ &es"onsibilities and Accountability$ 6elegation of Authority Barriers to effecti#e delegation$ S"an of control. Bnit :&&&: 1oor ination 6 -irection 1oncept 8 Im"ortance and need for coordination$ 2rinci"les of coordination$ Methods of achie#ing effecti#e coordination= Meaning of direction$ Im"ortance and 2rinci"les of direction$ 0haracteristics of good directi#es. Bnit &C: 1ontrol 8 0once"t$ "lanning-control relationshi"$ "rocess of control -setting ob!ecti#es$ establishing standards$ measuring "erformance$ correcting de#iations. Brief re#iew of Traditional Techni+ues & Modern Techni+ues of 0ontrol= Cuman res"onse to control= 6imensions or Ty"es of 0ontrol - 4a5 :eed forward control 4b5 0oncurrent 0ontrol 4&eal Time Information & 0ontrol5$ 4c5 :eedbac' 0ontrol #5 Techni+ues of 0ontrol. Bnit C: 1omparati,e stu ' - 0om"arati#e study of main features of La"anese Management and M culture of American 0om"anies.
Suggeste 1. . 8. ,. -. $ea ings: 3ssentials of Management$ Carold 9oont* & Cein*$ Aeihrich$ -th Tata Mc1raw Cill Management Stoner$ :reeman$ 1ilbert Lr. $>th $2rentice Call Management 4A 1lobal 2ers"ecti#e5$ Cein* Aeihrich &Carnold 9oont*$ 1/th Tata Mc1raw Cill A 6ictionary of Business 8ed. By 3li*abeth Martin G @%ford :undamentals of Management$ &obins $8rd 2earson 3ducation Asia
Bnit8:&&&: Mar!eting of Ser,ices 8 (ature$ 0haracteristics and 0lassification of ser#ices$ Strategies in ser#ice mar'eting$ Im"ortance and future of ser#ice mar'eting. Bnit8&C: $elationship Mar!eting 6 E83usiness 8 (ew issues G 3-Business$ &elationshi" mar'eting= 1lobali*ation$ 0onsumerism$ Hegal issues and ethics. Bnit8C: Monitoring an 1ontrolling Mar!eting Efforts 8 3#aluating results of mar'eting strategies im"lementation and "lans$ (eed and im"ortance of Mar'eting control$ Ty"es of controlling- @"erating control$ Strategic control$ Mar'eting audit.
Suggeste 1. . 8. ,. -. $ea ings Mar'eting Management G 2lanning$ Im"lementation and 0ontrol G V. S. &amaswamy and S. (ama'umari - McMillan Mar'eting Management - 2. 9otler - 2rentice Call Inc Mar'eting Management G &a!an Sa%ena - Tata Mc1raw-Cill Introduction to Mar'eting Management by Adrian 2almer G @%ford )ni#ersity 2ress. Basic Mar'eting 1-th edition by Ailliam 6 2erreault &$ - Tata Mc1raw-Cill
18
SE1T&ON B Bnit :&: Performance )ppraisal - (ature$ @b!ecti#es$ limitationsG#arious methods G Modern & Traditional$ Multi"le 2erson 3#aluation Methods= 2erformance Tests & :ield &e#iew Techni+ues= A""raisal$ 2raise and &ecognition= &ewards and Incenti#es= 2romotions. C& &ecords$ MIS C& &e"orts$ C& :ormats G 2ersonnel :iles$ Attendance$ Hea#e$ Medical &ecords. Bnit :&&: 1ompensation Management 8 Aage & Salary Administration-Introduction= Aage & Salary Administration= Theories to 6etermine the Aages= 0lassification of Aages= Machinery for :i%ing Aages= Lob Satisfaction$ Lob 3#aluation= @b!ecti#es of Lob 3#aluation= Lob 3#aluation Methods= Ad#antages and Himitations of Lob 3#aluation. Bnit :&&&: Emplo'ee Benefits 6 &ncenti,es 8 3m"loyee Benefits? Meaning$ Ty"es of Benefits & Ser#ices$ 2rinci"les of :ringes$ 1uidelines to ma'e benefit "rogramme more effecti#e= Incenti#e 2ayments ? Incenti#e 2lans$ Indi#idual Incenti#es$ 1rou" Base Incenti#e 2lan$ @rgani*ation wide Incenti#e 2lans$ @ther Incenti#e schemes$ 1uidelines for 2:24 "ay for "erformance5 systems. Bnit &C: Emplo'ee 5elfare 6 Social Securit' 8 3m"loyee Aelfare? Im"ortance$ Agencies$ Ty"es & statutory "ro#isions= Social Security? Introduction$ Ty"es$ Social security measures 7 labour law "ro#isions in India= Cealth & Safety? Hegal "ro#isions regarding Cealth & safety$ Measures to "romote Cealth & Safety$ 3m"loyee Assistance 2rogrammes$ 3ffecti#e safety management. Bnit C: #$ $ecor s 6 $esearch 6 &ssues 8 C& &ecords 9ee"ingG 2rocess$ Methods 4Manual 7 0om"uteri*ed5$ Ty"es & Im"ortance. C& &esearch G Areas of research$ Methods of conducting &esearch $ )ses and Im"ortance C& Issues G 0auses & Im"act of ? 3m"loyee Turno#er$ Absenteeism$ Attrition & &etention$ Talent Management.
Suggeste 1. . 8. ,. -. $ea ings A Te%t boo' of Cuman &esource Management G 0. B. Mamoria & S. V. 1an'ar. 2ublication - Cimalaya 2ublishing Couse 2ersonnel and human &esource management - Te%t & cases$ 2 Subba &ao$ 2ublication - Cimalaya 2ublishing Couse Cuman resource Management G 2. Lyothi$ 2ublication G @%ford )ni#ersity 2ress. Cuman &esource Management $ (inth 3dition$ &.Aayne Mondy$ &obert M$ (oe$ 2ublication- 2earson 3ducation Cuman &esource and 2ersonnel Management G Te%t and cases$ 9. Aswatha""a$ 2ublication - Mc1raw- Cill 2ublishing co. ltd.
Suggeste 1. . 8. ,. -.
$ea ings: Management Information systems. By M. Laiswal G 4@%ford5 @*- Management Information Systems 8rd 3dn. 4 Thomson Hearning Boo's5 Carry G Information & Management Systems 4A.C. Aheeler5 A.9. 1u"ta - Management Information System 4S. 0hand & 0ol5 6. ;eats G System Analysis and 6esign 4 Macmillan5
1-
1>
1. . 8. ,. -.
Bare Acts- 1o#t. or 2ri#ate "ublication Mercantile Haw G Shu'la G 8/th 3d. G S. 0hand & 0o. Business Haw- (. 6. 9a"oor G S. 0hand & 0o. 0om"any Haw G Singh A#tar$ 11th 3d.$ 3stern Boo' 0o.$ Hu'hnow Business Haw G M. 0. 9uchhal$ nd 3d.$ Vi'as 2ublication Couse$ (ew 6elhi
th
3dition //,.
1B
Semester 7&&
Paper 1: Organisation Beha,ior 6 -e,elopment
SE1T&ON ) Bnit &: OrganiEational Beha,iour 8 The nature of organisations? Ahy do organisations e%istK 0om"onents of organisations= @rganisations as o"en systems$ Managers in organisations$ 2roducti#ity and managerial "erformance$ Value-added managers$ The managerPs challenge$ @rganisational beha#iour and the new wor'"lace$ Managing the globalisation of wor'$ Managing human rights in the wor'"lace$ Managing de#elo"ments in information technologies$ Managing organisational transitions$ Managing new forms of @rganisation. Bnit &&: Foun ations of &n i,i ual Beha,iour 8 biogra"hical characteristics$ ability$ and learning Bnit &&&: Perception? Introduction$ Calo effect$ Stereoty"ing$ "igeonholing and com"artmentalisation= Selffulfilling "ro"hecy= 2erce"tual mythology= other influences on "erce"tion. Bnit &:: )ttitu es an ,alues 8 Attitudes$ 0om"onents of attitudes$ Attitudes and beha#iour$ Attitudes and cogniti#e consistency$ Lob satisfaction as an attitude= de#elo"ment Values$ Sources and ty"es of #alues$ 2atterns and trends in #alues$ Managing #alues and attitudes. Bnit :: Moti,ation- 0once"ts$ Theories of Maslow$ Cer*berg$ Mc0lelland$ 2orter & Hawler Model$ A""lication of Moti#ation conce"t$ Indi#idual moti#ation and moti#ation in the organi*ation$ 0ultural 6ifferences in Moti#ation$ Intrinsic and 3%trinsic Moti#ation$ Social Moti#ation$ Moti#ation and Cealth$ &ole of moti#ation in human beha#iour. SE1T&ON B Bnit :&: Foun ations of group 3eha,iour - The nature of grou"s? grou"s and teams$ informal and formal grou"s$ "ur"ose of teams$ Teams and team building? selecting team members$ team roles$ stages in team de#elo"ment$ team building$ team identity$ team loyalty$ commitment to shared beliefs$ multi-disci"linary teams$ Team 6ynamics? grou" norms$ decision-ma'ing beha#iour$ dysfunctional teams$ 0ohesi#eness. Bnit :&&: 1onflict 8 Substanti#e and emotional conflicts$ He#els of conflict$ Sources of conflict in organisations$ Sym"toms of conflict 0auses of conflict$ Strategies for the management of conflict. Bnit :&&&: OrganiEational 1hange 8 (ature$ le#els and dilemmas of change$ 2ressures for change$ The 6omino effect$ &es"onses to change$ :orce field analysis$ 0hange "rocess$ &esistance to change$ 6ynamics of change. Bnit &C? OrganiEational -e,elopment 8 1oals of organisational de#elo"ment? 2rinci"les underlying organisational de#elo"ment$ 3thical as"ects of organisational de#elo"ment$ The "rocess of organisational de#elo"ment? Action research and organisational de#elo"ment$ @rganisational de#elo"ment inter#entions? @rganisation-wide inter#entions$ Smaller grou" and inter-grou" inter#entions$ Indi#idual inter#entions. Bnit C: O- TechniFues 8 Traditional? 1rid Training$ Sur#ey Method= Modern? 2rocess 0onsultation Method$ Third 2arty$ Team Building$ Transactional Analysis. Learning and Teaching Strategy !lthough the "lecture" will provide a for#al fra#ework for each topic area, debate, discussion and participation shall be encouraged together with case study work and group activities.
Suggeste $ea ings: 1. @rganisation Beha#iour$ Huthans Dth Tata Mc1raw Cill . @rganisation Beha#iour$ &obbins$ Eth 2earson 3ducation Asia 8. 2rinci"al of @rgani*ational Beha#iour ,th 3d. By &. :incham G@%ford ,. 2rentice Call India @rganisational Beha#iour? Cuman Beha#iour at Aor' (ewstrom & 6a#is$ 1/th$ Tata Mc1raw Cill -. Broo's I Q @rganisational Beha#iour? Indi#iduals$ 1rou"s and @rganisation Second 3dition 42rentice Call$ // 5
1D
1E
SE1T&ON 7 B Bnit :&: )ir Pollution:8 6efinition Air "ollution$ causes$ effects & control$ 1reen house effect$ "ollution? Vehicles$ Industry households$ 1lobal warming$ @*one layer de"letion$ effects & remedies$ &ole of indi#idual and institution in "re#entions of Air "ollution= Soil Pollution:8 6efinition soil "ollution$ causes$ effects & control$ Surface condition$ te%ture$ contents. :orest$ Afforestation$ 2lantations$ "ollution due agricultural "atterns$ chemical fertili*ers & 2esticides= &un-off$ gra*ing desertification= 5aste lan Management? - causes$ effects and control measures of urban and industrial waste= &ole of indi#idual and institution in "re#entions of Soil "ollution. Bnit :&&: 5ater an marine Pollution 8 6efinition water "ollution$ causes$ effects & control= Management of water? Card & Soft water$ contaminants$ Acid &ains= 2ollution by sewerage$ industry runoff degradation due to biological changes= Sea water "ollution & degradation of Marine= &ole of indi#idual and institution in "re#entions of water & marine "ollution. Bnit :&&: Noise= Thermal 6 Nuclear Pollution 8 6efinition of (oise "ollution: Sources or 0auses effects and control. 6efinition of thermal "ollution= 0auses$ effects & control= 6efinition of nuclear "ollution= &adiation= 0auses$ effects & control$ (uclear accidents= &ole of indi#idual and institution in "re#entions of (oise$ thermal and nuclear "ollution. Bnit &C: Bio i,ersit' 8 Introduction- biodi#ersity at genetic$ s"ecies and ecosystem le#els= Bio-geogra"hic classification of India= Value of di#ersityG 0onsum"tion use #alue$ 2roducti#e use #alue$ Social$ 3thical$ Moral$ aesthetic and o"tional #alue if di#ersity= India as mega-di#ersity nation$ Cots"ots of biodi#ersity= Threats to biodi#ersityGhabitat loss$ "oaching of wildlife$ man-wild life conflicts= 0ommon endangered and endemic "lant and animal s"ecies of India= Insitu and $xsitu conser#ation of Biodi#ersity. Bnit C: Social issues an en,ironment 8 0onstruction of dams? "roblems and concerns of resettlement$ rehabilitation of affected "eo"le= 0onser#ation? energy$ water$ forest$ soil$ strategies for conser#ation= 3n#ironmental ethicsG issues and "ossible solutions$ resource consum"tion "atterns and need for e+uitable utili*ation= 3+uity dis"arity in western and eastern countries= )rban and rural e+uity issues= (eed for gender e+uity= 2ublic awarenessG)sing an en#ironmental calendar of acti#ities$ Self initiation. Students be exposed to at least one local field visit to docu#ent on the $cosyste# Structure, %ollution sites, &ecertified areas, $nviron#ental 'esearch Institute such as ($$'I etc )he field notebook #aintained by the student would be evaluated as a part of internal assess#ent at the end of the session
Suggeste $ea ings 1. A te%t boo' of en#ironmental by 9 M Agrawal$ 2 9 Si'dar$ S 0 6ebR$ "ublished by Macmillan . 3n#ironment management by ( 9 )beroiR$ "ublished by 3%cel Boo's 8. 3n#ironment management by 6r. Swa"an 6ebR$ "ublished by Laico 2ublishing Couse. ,. 3n#ironmental Management by S 9 AgrawalR$ "ublished by A.2.C. "ublishing 0or"oration. -. 3n#ironmental Studies by &a!ago"alan- 2ub. By @%ford.
Bnit C: $esearch in management 8 1eneral management$ Small business inno#ation research 4SBI&5$ &esearch in functional areas G mar'eting$ finance$ C& and 2roduction$ Software A""lication in S2SS. A Survey based mini-project should be undertaken by the students to orient them about basics o research.
Suggeste $ea ings: 1. Mi'mund ? Business &esearch Methods$ 4Thomson Hearning Boo's5 . Mar'eting &esearch$ 1 0 Beri third edition 4Mc1raw Cill5 8. 6wi#edi G &esearch Methods in Beha#iourial Science 4Macmillan5 ,. Bennet$ &oger ? Management &esearch$ IH@$ 1EE8 -. Sal'ind$ (eil L. ? 3%"loring &esearch$ 42rentice G Call$ 1EEB5
Paper (: Specialisation 7 &: Paper8 & Paper *: Specialisation 7 &: Paper8 && Paper .: Specialisation 7 &&: Paper 8& Paper 0: Specialisation 7&&: Paper8 &&
Semester 7&&&
Paper 1: )pplie Operations $esearch
SE1T&ON 7 ) Bnit &: 9ame Theor' 8 Terminology$ 1ame Models$ Two 2erson Mero Sum 1ames and their Solutions$ 1ra"hical Method$ Algebraic Method$ Arithmetic Methods$ Methods of Matrices. Bnit &&: PE$T@1PM & 8 &ules of (etwor' 0onstruction$ (etwor' Analysis 4:orward 2ass$ Bac'ward 2ass$ 0ritical 2aths and :loats5. Bnit &&&: PE$T@1PM && 8 &esource Analysis and Allocation 40rashing5$ 2robability in 23&T$ 23&T #s. 02M. Bnit &:: $eplacement & 8 &e"lacement 2olicies? 3+ui"ment 6eteriorate 1radually$ Time Value of Money 0onsidered. Bnit :: $eplacement && 8 3+ui"ment :ail Suddenly 41rou" &e"lacement5$ Staff &e"lacement. SE1T&ON 7 B Bnit :&: SeFuencing 8 Introduction$ Terminology & Assum"tions$ 2rocessing NnJ !obs through $ 8 and NmJ machines. Bnit :&&: Simulation & 8 Introduction$ Simulation 2rocess$ Monte 0arlo Simulation$ 1eneration of &andom (umbers$ Iueuing Model SM7M71? 47:0:S5T$ Simulation of Iueuing System. Bnit :&&&: Simulation && 8 Simulation of In#entory System$ Simulation of In#estment 2roblems$ Ad#antages and 6isad#antages of Simulation$ A""lications of Simulation. Bnit &C: -'namic Programming 8 0once"t$ 6ynamic 2rogramming & &esource Allocation$ 6ynamic 2rogramming #s. Hinear 2rogramming. Bnit C: )pplication of 1omputer in O$T 8 Introduction$ 2ac'ages$ 2ractical )se of these 2ac'ages.
Suggeste 1. . 8. ,. -. $ea ings:8 Introduction to @"erations &esearch- Cillier & Hiberman G Mc1raw Cill Iuantitati#e Techni+ues in Management by (. 6. Vohra G Tata Mc1raw Cill @"erations &esearch - 2aneerse#am G 2rentice Call of India @"erations &esearch G L. 9. Sharma - McMillan @"erations &esearch G Cira and 1u"ta G S. 0hand & 0o.
Bnit C: Entrepreneurial 3eha,iour 8 Techno economics inno#ation and entre"reneurshi"$ Socio-"sychological factors influencing entre"reneurshi" de#elo"ment.
Suggeste $ea ings: 1. 3ntre"reneurshi" > th edition. &obert 6 Cisrich $ Tata Mc1raw-Cill. . 9urat'o- 3ntre"reneurshi" G A 0ontem"orary A""roach$ 4Thomson Hearning Boo's5 8. Small-Scale Industries and 3ntre"reneurshi". 6esai$ Vasant 4 //85. Cimalaya 2ublishing Couse$ 6elhi. ,. 0hary G Business 1urus s"ea's 4 Macmillan5 -. S.S. 9han'a G 3ntre"reneurial 6e#elo"ment 4S. 0hand & 0o.5
Bnit &&&: Business Ethics 8 3thics in Business G Myth & &eality$ The Indian Business scene$ 3thical 0oncerns$ H21 & 1lobal trends in business ethics$ Business ethics rating in India. Bnit &:: OrganiEational Ethics 8 @rgani*ations& @rganisation culture$ Ty"es of @rgani*ation$ 0or"orate code of ethics G :ormulating$ Ad#antages$ im"lementation 2rofessionalism and "rofessional ethics code. Bnit :: Business 6 Societ' 8 Business & its sta'eholders$ Social &es"onsibility G 0once"t of 0S&$ 2ublic 2olicy a""roach & role of (1@$ 3n#ironmental 3thics G concerns$ issues & case studies. SE1T&ON B Bnit :&: 1orporate 9o,ernance 8 @b!ecti#es $ issues$ features$ 0or"orate 1o#ernance codes G 0adbury re"ort$ 0II recommendations $0or"orate 1o#ernance for "ublic sector$ 0or"orate 1o#ernance & In#estment G ethical in#esting$ Insider trading$ 0ase studies G Tata :inance$ 3nron case & )TI case. Bnit :&&: Ethical &ssues in Mar!eting 8 Introduction= 2rinci"les of 3thical Mar'eting= 3thical a""roaches to buyer- seller relationshi"= 3thics in 2ricing= 3thics in "roduct labeling and "ac'ing= 3thics in dealershi" decision= 3thics in "romotion= Social and 3thical criticism of Ad#ertising & Media$ 3thics in Mar'eting research= 1reen Mar'eting= Alcohol and Tobacco 2romotion. Bnit :&&&: Ethical &ssues in #$M 8 The 3thical @rganisation in the Boundary less Aorld 3thics in &ecruitment and Selection$ the 3m"loyment Inter#iew$ (e"otism. @ccu"ational Testing and 2sychometric Instruments? an 3thical 2ers"ecti#e= 3thics and 3+uality G 1ender Bias$ Se%ual Carassment$ 6iscrimination$ Affirmati#e Action C&M and 3m"loyee Aell-Being - 0i#il Hiberties$ :le%ible Aor'ing 2atterns$ 2resenteeism and the Im"act of Hong Aor'ing Cours on Managers$ 6ichotomy$ 2rofessional Hoyalty The (ew 2ay? &is' and &e"resentation at Aor'= 0onditions of Aorth and the 2erformance Management 2arado%= 3m"loyee 2artici"ation and In#ol#ement. Bnit &C: Ethical &ssues in &T 8 3thical Issues in IT & IT3S G 2ri#acy$ Accuracy$ Accessibility$ 2ro"erty$ Security Threats$ 0om"uter crimes & 2re#enting it$ Software 2iracy & Cac'ing$ Internet 0rimes & 0om"uter Abuse$ 3thics for IT 2rofessionals & Its users. 3thics in Intellectual 2ro"erty &ights$ 6esigns$ 2atents$ Trademar's$ 0o"yrights. Bnit C: Ethical &ssues in &n ustr' 8 3thical issues in 2roduction management Ser#ices$ 2roduct 6esign$ :eatures$ Iuality standards$ Safety$ @bligation to inform consumer$ :ord 2intocase= 3thics Audit G :ormal committees$ Auditing 2rocess.
Suggeste 1. . 8. ,. -. $ea ings: Business 3thics G 0once"t & 2ractice - B. C. Agalgatti & &. 2. Baner!ee G 4(irali 2ublication5 3thics in Business & Management - &. 2. Baner!ee 4Cimalaya 2ublication5 Business 3thics. by 0rane G 2ub. By @%ford 2ress 0or"orate 1o#ernance & Business 3thics G 4Te%t & 0ases5$ ). 0. Mathur$ Macmillan India Htd. Business 3thics$ 0 S V Murthy$ Cimalaya 2ublishing Couse
Paper .: Specialisation 7 &: Paper8 &&& Paper 0: Specialisation 7 &&: Paper8 &&&
>
Semester 7&:
Paper 1: Specialisation 7 &: Paper8 &: Paper 2: Specialisation 7 &: Paper8 : Paper ": Specialisation 7 &: Paper8 :& Paper %: Specialisation 7 &&: Paper8 &: Paper (: Specialisation 7 &&: Paper8 : Paper *: Specialisation 7&&: Paper8 :& Pro4ect 5or! ;From the Specialisation Su34ects offere < 9ui elines for Pro4ect 5or! O34ecti,e
3#ery student will be assigned a "ro!ect at the end of the Third Semester and it will be "ursued by him7her under the su"er#ision of an internal su"er#isor The ob!ecti#e of the 2ro!ect 0ourse is to hel" the student de#elo" his7her ability to a""ly multi-disci"linary conce"ts$ tools and techni+ues to sol#e organi*ational "roblems and7or to e#ol#e new7inno#ati#e theoretical frame wor'.
T'pe of Pro4ect
The 2ro!ect may ta'e any one of the following forms? i5 0om"rehensi#e case study 4co#ering single organi*ation7multifunctional area "roblem$ formulation$ analysis and recommendations5 ii5 Inter-organisational study aimed at inter-organisational com"arison7 #alidation of theory7sur#ey of management ser#ices. iii5 3#olution of any new conce"tual 7 theoretical framewor'. i#5 :ield study 43m"irical study5. #5 Software analysis$ 6esign and solutions for organisational achie#ement 4 A""licable to IT5
Scope of 5or!
The student is e%"ected to carry out following acti#ities in the "ro!ect? %repare a synopsis and get it approved by the supervisor as assigned by the respective Institutes Undertake a detailed literature survey on the sub*ect #atter +ake relevant data collection,observation -onsult experts of the field Visit related organi.ations,institutions,industries -o#pile data in proper for#at +ake proper conclusion,reco##endations %repare a %ro*ect 'eport )he volu#e of the pro*ect/report should be ranging fro# 01/231 pages 4btain approval of %ro*ect 'eport by pro*ect guide Sub#it four copies hard copies and one soft copy of the %ro*ect 'eport at the Institute, which shall forward it to the University
Sub#ission of the %ro*ect 'eport shall be prior to the date of the co##ence#ent of the $xa#inations for the 5ourth Se#ester )he date of the sub#ission of the pro*ect report will be co##unicated to the Institutes by the University
Examination an E,aluation
2ro!ect is to be treated as a "a"er of study of the :ourth semester com"rising of // mar's. The e%ternal assessment shall be done on the basis of the "ro!ect re"ort and Vi#a Voce. The student shall be re+uired to ma'e a 2resentation & a""ear for a Vi#a Voce to the 3%ternal Su"er#isor who would be a""ointed by the )ni#ersity. The 2ro!ect shall be e#aluated by an 3%ternal faculty for // mar's and of which 1// mar's will be allocated to the Aritten &e"ort 0ontent and 2resentation and 1// mar's for 2resentation$ Vi#a Voce and @"en 6efense. The e#aluation shall be made by the e%aminer on the following criteria? For 5ritten $eport: &ele#ance of to"ic and the study underta'en Theoretical de"th and su""ort Iuality of wor' underta'en 2re"aration of 2ro!ect &e"ort For Presentation= Open -efense an :i,a :oce: @#erall 2ersonality And 2resentation S'ills @"en 6efense & Vi#a-Voce
8/. /. 8/. /.
-/. -/.
Bnit &:: The :alue of Bran ing 8 2roduct "ositioning conce"t$ 2erce"tual ma""ing$ Brand 2ositioning and Values / Identifying and 3stablishing Brand 2ositioning$ 2ositioning 1uidelines$ 6efining and 3stablishing Brand Values$ Internal Branding. Bnit :: Tools for Measuring the Sources an 1onseFuences of Bran EFuit' 8 6e#elo"ing a Brand 3+uity Measurement and Management System / The Brand Value 0hain$ 6esigning Brand Trac'ing Strategies$ 3stablishing a Brand 3+uity Management System= Measuring Sources of Brand 3+uity- Iualitati#e &esearch Techni+ues$ Iuantitati#e &esearch Techni+ues= Measuring @utcomes of Brands 3+uity? 0a"turing Mar'et 2erformance$ 0om"arati#e Methods$ Colistic Methods. SE1T&ON B Bnit :&: Buil ing an Borro2ing Bran & entit' 8 0hoosing Brand 3lements to build brand e+uity/0riteria for choosing the brand elements$ @"tions and Tactics for Brand 3lements= Integrating Mar'eting 0ommunications to Build Brand 3+uity/Information 2rocessing Model of 0ommunications$ @#er#iew of Mar'eting 0ommunication @"tions$ 6e#elo"ing Integrated Mar'eting 0ommunications 2rograms= He#eraging Secondary Brand 9nowledge to Build Brand 3+uity- 0once"tuali*ing the He#eraging 2rocess$ 0ountry of @rigin and other 1eogra"hic Areas$ 0hannels of distribution $ 0o- branding$ $Hicensing$ 0elebrity endorsement$ S"orting $ 0ultural$ or @thers 3#ents$ Third 2arty Sources. Bnit :&&: 9lo3al Bran Expansion 8 Managing Brands o#er 1eogra"hic Boundaries and Mar'et Segments&ationale for 1oing International$ Ad#antages of 1lobal Mar'eting 2rograms$ 6isad#antages of 1lobal Mar'eting 2rograms $ Standardi*ation Versus 0ustomi*ation$ 1lobal Brand Strategy $ Building 1lobal 0ustomer- Based Brand 3+uity. Fighting 9enerics )n Pri,ate /a3els= Bran Extensions 8 6esigning and Im"lements Branding Strategies / The Brand 2roduct Matri% $Brand Cierarchy$ 6esigning a Branding Strategy. Bnit :&&&: Bran )rchitecture 8 Managing Brands o#er Time/ &einforcing Brands$ &e#itali*ing Brands$ Ad!ustments to the Brand 2ortfolio. Bnit &C: Bran ing /icensing 8 Introducing and (aming (ew 2roducts and Brand 3%tensions-(ew 2roducts and Brand 3%tensions$ Ad#antage of 3%tensions$ 6isad#antages of Brand 3%tensions $ )nderstanding Cow 0onsumers 3#aluate Brand 3%tensions$ 3#aluating Brand 3%tension @""ortunities. Bnit C: 1losing Perspecti,e 8 Strategic Brand Management 1uidelines$ Ahat Ma'es a Strong BrandK S"ecial A""lications$ :uture Brand 2riorities.
Suggeste $ea ings: 1. Strategic Brand Management? Building$ Measuring$ and Managing Brand 3+uity 4Second ed.5.9eller$ 9e#in H. 4 //85$ )""er Saddle &i#er$ (L? 2rentice Call. . Strategic Brand Management? 0reating and Sustaining Brand 3+uity Hong Term 9a"ferer$ Lean-(oXl 41EEB5$ 4Second ed.5$ Hondon? 9ogan 2age. 8. The Brandgym? A 2ractical Aor'out for Boosting Brand and Business.Taylor$ 6a#id 4 //85$ 0hichester$ )9? Lohn Ailey & Sons. ,. Brand 2ositioning? Strategies for com"etiti#e Ad#antage by Sengu"ta$ Tata Mc1raw-Cill -. Aa'er 6$ Managing brand e+uity
8/
Bnit :&&&: Store Management 8 Store @"erations Management$ Store 6esign- Interiors & 3%teriors$ 0ustomer Ser#ices$ Store 2rofitability$ &etail 6is"lay$ Visual Merchandising$ :loor Management. Bnit &C: $etail Promotion 8 2lanning &etail 2romotions$ Store 3#ents & Sales 2romotion$ &etail Ad#ertising. Bnit C: Technolog' in $etailing 8 A""lications of IT in retailing$ 0oding Systems$ &:I6- &etail A""lications.
Suggeste 1. . 8. ,. -. $ea ings: &etail Management G Su!a (air$ Cimalaya 2ublishing Couse. &etail Mar'eting Management G 6a#id 1ilbert G 2earson 3ducation. &etailing Management G He#i Aeit*- Tata Mc1raw Cill 2ublication &etailing Management by Ba!a! G2ublished by @%ford. &etailing Management G Te%t & 0ases G Swa"na 2radhan - Tata Mc1raw Cill 2ublication
81
Bnit &&&: Ser,ice +ualit' 8 Im"act of ser#ice Iuality$ A""roaches to ser#ice Iuality$ Ten original dimensions of Ser#ice Iuality$ Cow to im"ro#e ser#ice Iuality$ Ser#ice +uality information systems$ Benchmar'ing and certification. Bnit &:: Ser,ice 1onsumer Beha,ior@1ustomer $etention 6 $elationship Mar!eting 8 0B-Ser#ices$ :acts & Im"ortance of 0B in ser#ices$ 3#olution of &elationshi" Mar'eting$ 3nhancement of Internal & 3%ternal relationshi"s$ 0ustomer &etention 4@"erations$ 6eli#ery System5. Bnit :: &nternational Mar!eting of Ser,ices 8 3lements of 1lobal Transnational$ International Branding & Ad#ertising$ Industry 1lobali*ation dri#ers$ 2roblems connected to Mar'eting$ 1/-2 models of 1lobal Strategies Management. SE1T&ON B Bnit :&: Elements of customer ser,ices an i entif'ing them 8 Mar'eting challenges in ser#ices business= 0lassification of ser#ices= 3nd user$ 2rofit orientation$ Ser#ices tangibility$ 2eo"le based ser#ices$ 3%"ertise. Bnit :&&: $ural Mar!eting 8 &ural India as an unta""ed mar'et$ 0haracteristics of rural mar'eting 4Harge in si*e$ Scattered$ Seasonal$ Irregular demand$ Bac'wardness$ How e%"osure to modern world etc.5 2roduct mi% for rural mar'et G Mar'eting of manufactured consumer goods as well agricultural in"uts in rural mar'et= 2ricing strategy according to economic bac'wardness & other influences in rural areas= 2hysical distribution & "roblem of "oor infrastructure Bnit :&&&: Mar!eting of Ser,ices 8 Mar'eting of Insurance & Ban'ing Ser#ices$ 0once"ts of Insurance & Ban'ing Ser#ices $ Mar'eting mi% of Insurance & ban'ing ser#ices$ Insurance & ban' mar'eting in Indian "ers"ecti#e$ Mar'eting of Cotel & Tourism Ser#ices$ 0once"t of Cotel & Tourism Ser#ices= Mar'et mi% of Cotel & Tourism ser#ices$ Cotel & Tourism mar'eting in Indian "ers"ecti#e= Mar'eting of Trans"ort and 0onsultancy Mar'eting- Introduction$ 0once"t$ )sers$ 0onsumer 2rofile$ Mar'eting Mi% elements for mar'eting of Trans"ort and 0onsultancy Mar'eting. Bnit &C: $ole of &T in Ser,ices8 Introduction to IT3S 40a"ti#e 7 Third 2arty B2@Js and 92@Js5 and 0&M 4e0&M$ 0&M in Ban'ing and :inancial Ser#ices5 Bnit C: /egal issues8 Ta%ation
Suggeste 1. . 8. ,. -. $ea ings Ser#ices management & Mar'eting G 6.Bala!ee -S.0hand and com"any Ser#ices Mar'eting by 1o#ind A"te Lha G2ublisher? @%ford uni#ersity 2ress. Ser#ices Mar'eting by S.M.Lha G2ublisher Cimalaya 2ublishing 0om"any. Ser#ices Mar'eting integrating customer :ocus acrbyoss the firm by Valarie A. Meithaml G2ublisher? Mc1raw Cill. Mar'eting Management?-S V &amaswamy & S (am'umari - Macmillan India Htd.
Bnit :&&&: 1hannel management an channel strateg'8 6etermination of channel ob!ecti#es$ 6etermining co#erage and su""ort re+uirements$ 6istribution logistics. Bnit &C: 5arehousing8 Ty"es of warehouses$ :actors affecting warehousing choice$ In#entory decisions$ Trans"ortation decisions$ ty"es$ Hegal issues. Bnit C: -istri3ution planning= costs an control8 :unctions of intermediaries 4wholesaler & retailers5$ Selection and moti#ation of intermediaries$ (eed$ criterion and establishing ob!ecti#es for intermediaries= 1ontrol issues8 Ma!or cost centres in distribution$ 3stablishing standards for control$ 0ontrolling channel members and tools for control= 0ases and recent articles and re"orts should be discussed in the class.
Suggeste 1. . 8. ,. -. $ea ings 2rinci"les of Mar'eting- 9otler$ 2 & Armstron 1$ 2rentice Call Inc. Sales Management- 0hunawalls$ S A$ Cimalaya 2ublishing Couse 2hysical 6istribution Management- 9ul'arni$ M V$ 3#erest 2ublishing Couse Mar'eting Management G V S &amaswami & S (am'umari$ Macmillan India Htd Sales & 6istribution Management by 9rishna 9 Car#ad'ar -"ublisher? Mc1raw Cill.
88
8,
Bnit :&&: Management of 1ash 8 Moti#es of holding cash$ factors determining the cash balance$ Managing the cash flow$ 0ash budget$ &e"orts for control$ 0ash collection & disbursement$ @"tions for in#esting sur"lus funds & strategies for managing sur"lus funds$ Models- The Baumol model$ The Berane' Model$ The Miller-@rr Model. Bnit :&&&: Management of $ecei,a3les 8 0redit "olicies$ 3#aluating the debtors$ 0redit analysis & decision$ 0redit terms & collection "olicies$ 0ontrol of accounts recei#ables$ Ceuristic a""roach Bnit &C: 1orporate :aluation 8 Ad!usted boo' #alue a""roach$ Stoc' & debt a""roach$ 6irect com"arison a""roach$ 60: a""roach$ 0ash flow forecast$ 0ontinuing #alue$ :irm #alue$ stage $ 8 stage a""roach$ inflation & asset re#aluation$ 3VA & MVA a""roach. Bnit C: Performance measurement 6 3alance score car 8 &ationale$ :inancial measures$ (on financial measures$ Balance score card$ 2art system$ "erformance e%cellence awards$ 6i#isional "erformance measurement$ Strategic "erformance measurement$ Memorandum of understanding.
Suggeste 1. . 8. ,. -. $ea ings: :inancial Management- &a#i 9ishore$ Ta%mannJs$ (ew 6elhi. :inancial Management? 2roblems and Solutions$ &a#i 9ishore$ Ta%mann$ (ew 6elhi :inancial Management G Theory & 2ractice by 2rasanna 0handra$ TMC 2ublishers //, :inancial Management-I.M. 2andey$ Vi'as "ublishing house$ (ew 6elhi. :inancial Management & 2olicy G V. 9. Bhalla G 4Anmol 2ublication$ (ew 6elhi5
8-
8>
Bnit :: 1apital Mar!et theor' - Bac'ground$ ris' free asset$ the mar'et "ortfolio= ca"ital asset "ricing Model$ systematic and unsystematic ris'$ 0MH$ SMH= Arbitrage "ricing theory G em"irical test of A2T$ Stability of beta. SE1T&ON B Bnit :&: Technical )nal'sis - Assum"tions$ ad#antages and challenges= Tools and techni+ues for analysis= basic ty"es of charts$ candle stic' charts$ mo#ing a#erages and MA06 analysis. Bnit :&&: Securit' :aluation - Valuation of common stoc'$ goodwill$ "referred stoc' and bonds. :air #alue of shares$ 60: #aluation techni+ues$ &elati#e #aluation models 3arnings multi"lier model= 273 ratio G uses$ im"lications and limitations. Bnit :&&&: EFuit' Portfolio Management - 2assi#e #s. Acti#e$ #alue #s. growth$ Asset allocation strategies G Integrated$ strategic$ Tactical$ Insured= Selecting a""ro"riate allocation. Bnit &C: -eri,ati,es 8 )sing the deri#ati#es in your "ortfolio$ :uture and @"tions trading strategies$ ris' management using the 6eri#ati#e "roducts$ 6etermining the e%tent of insurance$ 0ost and benefit im"lications. Bnit C: E,aluation of Portfolio performance 8 0once"t$ Measures a#ailable G Treyner$ Shar"e$ Lensen$ "erformance attribution analysis$ Measuring mar'et timing s'ills$ 3#aluation of Bond "ortfolio "erformance$ Strategies of great masters.
Suggeste 1. . 8. ,. -. $ea ings In#estment Analysis and 2ortfolio Management by 2rasanna 0handra$ Tata Mc1raw Cill 2ublishers 173$ // Security Analysis and 2ortfolio Management$ V.A.A#adhani$ //B$ Cimalaya 2ublishing Couse In#estment Science$ 6a#id 1.Huenberger$ @%ford )ni#eristy 2ress. :inancial Management$ &.2.&ustagi$ 1algotia 2ublication Couse. In#estment G Ailliam Shar"e 42CI5
8B
. 8. ,. -.
Basics of Ban'ing & :inance$ 6r.9.M.Bhattacharya$ Cimalaya 2ublishing Couse Ban'ing Theory$ Haw & 2ractice$ 1orden & (atra!an$ Cimalaya 2ublishing Couse Ban'ing Theory & 2ractice$ 6r.2.9.Shri#asta#a$ Cimalaya 2ublishing house$ 6elhi Insurance & :is' Management $ 6r.2.9.1u"ta Cimalaya 2ublishing Couse
8D
8E
SE1T&ON B Bnit :&: Performance Management S'stem 8 Introduction$ @b!ecti#es$ Tools$ Methods of 2A$ 1ra"hic &ating Scales$ BA&S$ Alternation &an'ing$ :orced 6istribution Method$ 0ritical Incident Method$ MB@$ Assessment 0enters$ 1rou" A""raisal= 8>/ deg :eedbac'$ A""raisal Inter#iew= 2erformance 2lanning and 2otential A""raisal G Trait Based$ Beha#ior Based and &esult Based$ 2itfalls. Bnit :&&: 1areer Management 8 0areer 6e#elo"ment 2lan - 3m"loyeeJs and 3m"loyerJs &ole$ 0areer Anchors$ (ature of 0areers$ 0areer 2roblems G How ceiling 0areers$ 0areer Ma""ing$ 0areer 0ounseling$ Succession 2lanning. Bnit :&&&: #$ Scorecar @ Balance Scorecar 8 Introduction$ 0once"t$ Structure$ 2ractical A""lication. Bnit &C: )ncillar' Topics 8 1oal Setting$ 2romotions and Transfers= Se"arations- &etirement$ V&S$ 6e"utation$ 6eath$ &etrenchment$ 2in' Sli"s. Bnit C: Mo els an 1ases 8 0onstructing and de#elo"ing models of 2MS$ 0om"etency Ma""ing$ 0areer 2lans$ 3m"loyee Manual 7 222 Candboo'.
Suggeste 1. . 8. ,. -. $ea ings Cuman &esource Management$ by Snell 7 Bohlander 2ublication G Thomson 0om"ensation by Mil'o#ich & (eman$ D th edition. 2ublication G Mc1raw GCill Cuman &esource Management$ by 1ary 6essler 2ublication G Thomson Accounting 2ractices in C&M by M. 9olay Managing Cuman &esources by Mona""a 2ublication G Macmillan
,/
Bnit &: &n ustrial $elation 8 6efinition and conce"t of industrial relation$ basic facts$ sco"e$ as"ects & ideologies of Industrial relations$ A""roaches to Industrial relations. Bnit &&: &n ustrial -emocrac'8 4A5 0@HH30TIV3 BA&1AI(I(1$ definition$ im"ortance$ ty"es $"rere+uisites of effecti#e collecti#e Bargaining & 0ollecti#e Bargaining in India= 4B5 A@&93&S 2A&TI0I2ATI@(? 0once"t & meaning$ Aims & ob!ecti#e$ :orms & le#els of "artici"ation$ conditions essential of wor'ing of the scheme. Bnit &&&: 9rie,ances 6 -isputes 8 (ature & causes$ settlement machinery$ social obligations$ Industrial 6is"utes$ causes$ remedial & "re#ention measures. 0onse+uences of Industrial dis"utes on Industry & Society$ Significance of 2eace & Carmony to Industrial 2roducti#ity & "rogress Bnit &:: /a3our 5elfare 6 Social Securit' 1oncept 8 Meaning & sco"e$ Habour welfare & welfare officer in Indian Industry$ his role$ "erce"ti#e$ limitations$ role "erce"tion and role "erformance$ (ew challenges & e%"ectations$ Training of welfare officers= Aims of social security measures$ methods of "ro#iding social security$ benefits to wor'ers-social assistance and social insurance$ origin and growth of the idea of social security Bnit :: /a3our /egislations 6 &/O 8 (ature$ Sco"e$ character growth & de#elo"ment of labour legislation In India$ Hegislation & the constitution of India= 0onstitution$ wor'ing & im"act of IH@ on Habour Hegislations in India$ IH@ con#ention & recommendations SE1T&ON B Bnit :&: Normati,e /a3our /egislations 8 :actories Act$ 1E,D$ Bombay sho" & 3stablishment Act 1E,D$ 2)H2 Act 1EB1. Bnit :&&: 5age /egislation 8 Minimum wages Act$ 2ayment @f wages Act 1E8>$ 2ayment of Bonus Act 1E>-. Bnit :&&&: &n ustrial $elations /egislations 8 Trade )nion Act 1E >$ Industrial 3m"loyment standing order Act 1E,>$ Bombay Industrial &elations Act$ Industrial 6is"ute Act 1E,B. Bnit &C: Social Securit' /egislations 8 Aor'menJs com"ensation Act$ 3m"loyees state Insurance Act 1E,D$ 2ro#ident :und Act 1E- and 2ayment of 1ratuity Act 1EB . Bnit C: Functions 6 5or!ing Of Offices )ttache To /a3our Ministr' 8 6irectorate G1eneral of 3m"loyment & Training= Habour Bureau= Aelfare 0ommissioners= Various committee constitute by the 1o#ernment of India 4Ministry @f Habour5.
Suggeste 1. . 8. ,. -. $ea ings 6ynamics of Industrial &elations by Mamoria & Mamoria G 2ublisher? Cimalaya 2ublishing Couse. Industrial Luris"rudence & Habour Hegislation by A.M. Sarma$ E th re#ised edition G 2ublisher? Cimalaya 2ublishing Couse Habour Haws --- Ta%manJs 3ssentials of Cuman &esource Management & Industrial &elations by 2. Subbha &ao G 2ublisher? Cimalaya 2ublishing Couse. Industrial &elations by 0. S. Ven'ata &atnam G 2ublisher? @%ford )ni#ersity 2ress.
Suggeste 1. . 8. ,. -.
$ea ings Cuman &esource and 2ersonnel Management$ by 9 Aswatha"ha$ 2ublisher? Mc-1raw Cill. Strategic Cuman &esource Management$ by Tanu!a Agrawal$ 2ublisher? @%ford )ni#ersity 2ress. 2ersonnel and Cuman &esource Management? Te%t and 0ases$ By 2. Subba &ao$ 2ublisher? Cimalaya 2ublishing Couse. Knowledge Management and the Role of HR by 0hris Carman$ 2ublisher? :T 2rentice Call
by 0harles Oa#ier$ 0.S. Adhi'ary and &amana Murty$ 2ublisher? 3%cel Boo's
.
8. ,.
H$man Reso$rce
ham!ions by 6a#e )lrich$ 2ublisher? Car#ard Business School 2ress. International Cuman &esource Management by &andall Schuler & 6ennis Briscoe$ 4&outledge 1lobal Cuman &esource Management Series International Cuman &esource Management by Monir Tayeb$ 2ublisher? @%ford )ni#ersity 2ress. or!orate HRD by Biswa!eet 2attanaya'$ 2ublisher? 3%cel Boo's
-.
Bnit :&&: e89o,ernance 8 (eed$ Sco"e and 0hallenges for e-1o#ernance a""lications$ Success stories from India 4a"-it.com5$ huge #alue addition by citi*en centric e-1o#ernance a""lications. Bnit :&&&: e8Business 8 Architecture$ Digital Mar%eting Strategy$ Digital Prod$ctivity$ IT Prod$cts and Services$ Interde!endence of Sec$rity and the &'tended &nter!rise $ e-Business for SM3$ @rganic 1rowth. Bnit &C: E,olution of e81ommerce 8 Cistorical 6e#elo"ment$ Success :actors$ Aor'ing$ Mar'et Si*e$ Trends$ Strategies? ;ahoo$ 1oogle$ MyS"ace$ eBay$ 0om"arison of e-0ommerce Solutions? B B and B 0$ M-0ommerce. Bnit C: $ole of &T in ifferent ,erticals 8 6anking, 5inancial Service and Insurance 4B:SI5? T0S$ Infosys and Ai"ro$ $/)ailing ,'etail? T0S$ )eleco#? TechMahindra and )eleco# 4perators? Airtel$ &eliance Infocomm$ Cutch$ BS(H$ Idea$ S"ice. 0ase studies of im"ortant "ortals? :obs? Times!obs$ Monster$ (au'ari$ +atri#ony? Shadi.com$ !uction? eBay$ 6ooks? - Ama*on$ 5inancial Infor#ation? Money0ontrol$ 3asyM:$ +edia? Indiatimes$ ;ahoo and 1oogle.
Suggeste $ea ings: 1. 6ata Mining Techni+ues? :or Mar'eting$ Sales$ and 0ustomer &elationshi" Management by Michael L. A. Berry . Michael (llen)s &*#earning #ibrary" reating S$ccessf$l &*#earning " ( Ra!id System +or Getting It Right +irst Time, &very Time ,Michael (llen)s &*#ibrary- by Michael A. Allen 8. Harvard .$siness Review on or!orate Governance ,Harvard .$siness Review Pa!erbac% Series- by Aalter L. Salmon$ Lay Ailliam Horsch$ 1ordon 6onaldson$ and Lohn 2ound ,. &* ommerce" .$siness, Technology, Society ,/rd &dition- by 9enneth Haudon and 0arol Tra#er -. Knowledge Management by 0arl :ra""aolo
,,
Suggeste $ea ings: 1. 0ffshore Ready" Strategies to Plan 1 Profit from 0ffshore IT*enabled Services by Stuart Morstead . 2etwor%ing Infrastr$ct$re for Pervasive om!$ting" &nabling Technologies and Systems by 6ebashis Saha$ Amita#a Mu'her!ee$ and Som"ra'ash Bandyo"adhyay 8. Introd$ction to Mobile omm$nications" Technology, Services, Mar%ets ,Informa Telecoms 1 Mediaby Tony Aa'efield$ 6a#e Mc(ally$ 6a#id Bowler$ and Alan Mayne ,. iPod 1 iT$nes" The Missing Man$al, +o$rth &dition by Lude Biersdorfer -. Develo!ing 3eb Services for 3eb (!!lications" ( G$ided To$r for Rational (!!lication Develo!er and 3ebS!here (!!lication Server ,I.M Ill$strated G$ide Series- by 0olette Burrus and Ste"hanie 2ar'in
,-
Software &ngineering ,4th &dition- ,International om!$ter Science Series- by Ian Sommer#ille The &ngineering of Software" ( Technical G$ide for the Individ$al by 6ic' Camlet and Loe Maybee Scha$m)s 0$tline of Software &ngineering by 6a#id 1ustafson
Bnit &C: E$P Mar!et 8 &easons for high demand of 3&2$ 3merging Standards$ Managing 0hange in 3&2= &ole of 3&2 in Industries li'e? Automoti#e$ 2rocess$ 0a"ital 1oods$ 2ro!ect 3ngineering and 2harmaceuticals$ Best Business 2ractices. Bnit C: E$P 1ases 8 TIS0@$ Mahindra & Mahindra$ CHH$ H & T$ 3scorts$ 3lectrolu%$ B20H.
Suggeste $ea ings: 1. Te%tboo' of 3nter"rise &esource 2lanning? Laiswal 7 Vana"alli$ McMillan . once!ts in &nter!rise Reso$rce Planning by Lose"h Brady$ 3llen Mon'$ and Bret Aagner 8. +rom 5nderdogs to Tigers" The Rise and Growth of the Software Ind$stry in .ra6il, Ireland, and Israel by Ashish Arora and Alfonso 1ambardella ,. 0ountdown ///$? Heon Ale%i%$ TATA Mc1raw Cill -. &eengineering The 0or"oration? Michael Cammer and Lames 0hambay$ 1EEB
hina, India,
,B
,D
,E
-/
-1
Suggeste 1. . 8. ,. -.
$ea ings Bhattacharya$ B. 3%"ort Mar'eting= Strategies for Success. (ew 6elhi$ 1lobal Business 2ress$ 1EE1 9eegan$ Aarren. 1lobal Mar'eting Management. 3nglewood 0liffs$ (ew Lersey$ 2rentice Call Inc.$ 1EE-. @n'#isit$ Sa' and Shaw$ L.L. International Mar'eting= Analysis and Strategy. (ew 6elhi$ 2rentice Call of India$ 1EE-. Ter"stra$ Vern and Sarathy$ &. International Mar'eting. @riando$ 6ryden 2ress$ 1EE1. Aalter$ I and Murray$ T. Candboo' of International Business. (ew ;or'$ Lohn Ailey$ 1EDD.
Suggeste 1. . 8. ,. -.
$ea ings Bhalla$ V.9. International Business 3n#ironment and Management. Dth ed.$ 6elhi$ Anmol$ //1. Bhashyam$ S. 3%"ort 2romotion in India? The Institutional Infrastructure$ 0ommonwealth 2ub.$ 6elhi$ 1EDD 9hanna$ Sri &am 3%"ort Mar'eting in IndiaJs (ew Manufacturers$ )ni#ersity of 6elhi$ 6elhi$ 1ED> Lain$ S.9. 3%"ort 2erformance and 3%"ort Mar'eting Strategies$ 0ommon wealth 2ub.$ 6elhi$ 1EDD. (ayyar$ 6ee"a' IndiaJs 3%"ort and 3%"ort 2olicies in the 1E>/s. 0ambridge )ni#ersity 2ress$ 1EB>.
-8
-,
SE1T&ON B Bnit :&: Emplo'ee &ncenti,es 8 Moti#ating em"loyees$ 6esigning incenti#e schemes for em"loyees. Bnit :&&: Managing +ualit' 8 Managerial res"onsibility in Managing +uality$ Managing for Iuality. Bnit :&&&: Managing 1hange 8 6ynamics of 0hange Management$ )nderstanding beha#iour$ 0hanging attitudes and beha#iours. Bnit &C: Tren s 6 TechniFues 8 :MS$ 0A670AM$ &obotics and &obots$ 1rou" Technology$ Trend in Ser#ice Automation. Bnit C: 1ase Stu ies 3ase on a3o,e topics.
Suggeste 1. . 8. ,. -. $ea ings &edesigning 3nter"rise 2rocesses for 3-Business by 3l Sawy. B2& for 3ngineering and Manufacturing Technology by Madsen$ 6a#id A.= 6elmar Thomson Hearning B2& Ai*dom$ A 2ractical 1uide to B2& 2ro!ect Management by 6ennis 3. Aisnos'y$ &ita 3. :eeney
--
Bnit &&: Suppl' 1hain &n,entor' Management 8 3conomic @rder Iuantity Models$ &eorder 2oint Models$ Multiechelon In#entory Systems. Bnit &&&: Mathematical Foun ations of Suppl' 1hain Solutions 8 )se of Stochastic Models and 0ombinatorial @"timi*ation in? Su""ly 0hain 2lanning$ Su""ly 0hain :acilities Hayout$ 0a"acity 2lanning$ In#entory @"timi*ation$ 6ynamic &outing and Scheduling$ )nderstanding the VinternalsV of industry best "ractice solutions. Bnit &:: competiti,e a ,antages through suppl' chain management 8 a new "aradigm for customer centric @rganisation$ cor"orate "rofitability through su""ly chain management$ ma%imising shareholder #alue through su""ly chain management. Bnit :: /ogistic Management 8 Strategic 2ractices of logistic management$ strategic management of su""ly chain for reduction in in#entory$ su""ly chain analysis. SE1T&ON B Bnit :&: :en or Partnership in suppl' chain 8 Su""lier role in integrated su""ly chain$ strengthening su""ly chain. Bnit :&&: &T Ena3le suppl' chain 8 IT 3nabled su""ly chain management strategy$ managing su""ly chain using SA2 &78 and Hotus (otes. Bnit :&&&: &nternet Technologies an Electronic 1ommerce in S1M 8 &elation to 3&2$ 3-"rocurement$ 3Hogistics$ Internet Auctions$ 3-mar'ets$ 3lectronic business "rocess o"timi*ation$ Business ob!ects in S0M. Bnit &C: &ntegrate Suppl' 1hain 8 An integrated a""roach for effecti#e management$ distribution channel design$ o"timising the su""ly chain. Bnit C: 1ase stu ' on a3o,e topics.
Suggeste $ea ings 1. 0ho"ra$ S$ and 2. Meindl$ //,$ Supply -hain +anage#ent Strategy, %lanning and 4peration$ nd edition$ 2earson 3ducation 4ISB( D1EB-/1B -85. . &aghuram$ 1. and (. &angara!$ ///$ ;ogistics and Supply -hain +anage#ent8 -ases and -oncepts$ Macmillan$ (ew 6elhi 8. Simchi-He#i$ 6.$ 2. 9amins'i and 3. Simchi-He#i$ //8$ &esigning and +anaging the Supply -hain8 -oncepts, Strategies and -ase Studies$ nd 3dition$ Irwin$ Mc1raw-Cill. ,. Sha"iro$ L.$ //1$ +odelling the Supply -hain$ 6u%bury Thomson Hearning. -. (. Viswanadham. Analysis of Manufacturing 3nter"rises. 9luwer Academic 2ublishers.
,.
-.
SE1T&ON ) Bnit &: &ntro uction 8 Introduction to manufacturing economics$ "rinci"al and use of economic analysis. Bnit &&: Metho s of e,aluation 8 Iuantitati#e methods of e#aluating the alternati#es$ Hong and short term conse+uences$ 0a"ital budgeting. Bnit &&&: $eplacement anal'sis 8 6ecision ma'ing$ &e"lacement analysis. Bnit &:: Econometrics 8 The effects of income ta% on economy studies$ 2rinci"les of econometrics. Bnit :: Financial an 1ost )ccounting 8 2rinci"le of :inancial and 0ost Accounting$ 0ost control$ Inter"retation and use of accounting. SE1T&ON B Bnit :&: 1ost anal'sis 8 Analysis of cost$ :i%ed cost$ #ariable cost$ Semi #ariable cost analysis. Bnit :&&: &ntro uction to 1ash flo2s 8 6e"reciation$ Methods of de"reciation$ 6iscounted cash flows. Bnit :&&&: 1ost Benefit )nal'sis 8 3#aluation of in#estment alternati#es$ 0ost benefit analysis. Bnit &C: Theor' of Pro uction 8 2roduction function$ Theory of cost and theory of firm. Bnit C: Mo elling an Simulation 8 Modeling and simulation of manufacturing systems$ 0ase study on abo#e to"ics.
Suggeste $ea ings 1. Tor+unin and Blac' G 3ngineering 3conomics . 1armo G 3ngineering 3conomics 8. 2aolo Brandimarte & Agostino Villa$ UAd#anced Models for Manufacturing systems ManagementR$ 0&0 2ress Inc. :lorida )SA$ 1EE-
-B
SE1T&ON ) Bnit &: &BI Act$ B& Act$ (I Act$ :3&A$ :3MA etc. Bnit &&: 0learing Couse for settlement between ban's= Transfer of funds between different "laces including "laces in foreign countries. Bnit &&&: Haws relating to gross real Time Settlement System. Bnit &:: )ni#ersal Ban'ing$ 0ore Ban'ing Ser#ices$ International Standard 2ractices for Ban'ers Bnit :: :oreign Bills$ 3%"ort :inance$ Haws "ertaining to settlement of 3%"ort Bills. SE1T&ON B Bnit :&: Haws relating to shi"ment$ letter of credit and @"eration of )0260 -//. Bnit :&&: Haws relating to (&I Accounts. Bnit :&&&: (AST&@ and VAST&@ accounts SAI:T$ 0CI2S$ 0CA2S$ :36AI&3. Bnit &C: 9now ;our 0ustomer= Ban'ers relation with customers= (eed for better ser#ices= 0onsumer 2rotection Act 1ED> as a""licable to ban'ing transactions. Bnit C: 0yber Haws as a""licable to Ban's= Various other laws relating to Ban'ing transactions and "rocedures.
Suggeste $ea ings 1. Haw & 2ractice &elating to Author? M.&. )mar!i$ Securitisation of :imamcail Assets & 2ublishers? Ta%mann Allied Ser#ices$ 3nforcement of Security Interest. (ew 6elhi . 2ractical A""roach to Securitisation and &econstruction of :inancial and 3nforcement of Security Management in Ban's7:Is by B.0. 9ohli$ Ta%mann Allied Ser#ices$ 6elhi. 8. S.9. 9rishnamurthi AiyarJs law relating to (egotiable Instruments Act$ by S.9. Sa#aria$ )ni#ersal Haw 2ublishing 0o. ,. )serJs Manual on foreign e%change Management Act$ 1EEE by &.&. Beedu$ Snowwhite. -. Ban'ing &egulation Act 1E,E >. &eser#e Ban' of India Act$ 1E8-.
redit S%ills-
-E
other on-balance sheet and off-balance sheet instruments for li+uidity= 6e#elo"ing suitable in#estment management strategies to synchroni*e with li+uidity needs Bnit &C: &nterest rate management 8:undamental factors affecting interest rates - 0once"t of interest$ time$ li+uidity "references$ role of e%"ectation in the interest rate formation$ nominal and real interest rates$ interest rate theories$ role of the central ban' in li+uidity management$ &ole of Money Mar'et and sources of li+uidity in the Indian money mar'et$ &BIPs "olicy and im"act of Hi+uidity Ad!ustment :acility 4HA:5 Bnit C: Treasur' Management8 0once"t and 2ractice .&ole of Treasury and AH0@ in asset-liability management
Suggeste $ea ings
1.
. 8.
+inance for Managers * Harvard .$siness &ssentials .5SI2&SS M(ST&RMI2DS" 3(RR&2 .5++&TT by heller robert
:inancial Management- I M 2andey Treasury Management & &is' Management by Tri#edi & Casan$ 1enesis 2ublishers$ Mumbai. G 2a"er V
,.
-. >.
>1
,. -. >.
B.
;o: I<=>agdish Prasad (dvances in Seed Science and Technology, ;ol: I " Recent Trends in Seed Technology and Management=edited by K: ;anangam$di, 2: 2atara?an, K: 2atara?an, (: .harathi, R: 5marani and T: Saravanan Seed Technology=Dhirendra Khare and Mohan S: .hale Plant om!ost*Man$re and (gro* hemicals (nalysis " ( #aboratory Man$al=P:K: .ehera (gro .ased Hand .oo% of $ltivation, Plantation and +arming " 3ith Directory of Man$fact$rers=S$!!liers of (gric$lt$ral &8$i!ments 1 Im!lements and S$!!liers of (gric$lt$ral +ertili6er, Seeds, hemicals etc Ind$strial (gric$lt$re=Payman Mahasti
>
SE1T&ON B Management of Biotech &n ustries: The course content includes agricultural needs & a""lication of biotechnology for agricultural uses and benefits= tissue culture$ disease sur#eillance and diagnostics industries bio"rocess engineering and +uality "roducts and "roducti#ity based industries$ their structure$ +uality "arameters$ mar'eting$ Intellectual 2ro"erty &ights bio-di#ersity conce"ts and social and legal im"lications.
Suggeste 1. . 8. ,. -. >. B.
+lower ro!s " $ltivation and Management=(:K: Singh &conomics of +loric$lt$re=R:G: Desai +loric$lt$re and #andsca!ing=edited by T:K: .ose, R:G: Maiti, R:S: Dh$a and P: Das .iotechnological Strategies in (gro!rocessing=edited by S:S: Marwaha and >:K: (rora &merging Trends in .iotechnology=Irfan (li Khan and (tiya Khan$m Introd$ction to #andsca!ing " Design, onstr$ction, and Maintenance=Ronald >: .iondo and .: Schroeder Tiss$e $lt$re=Satish .han
$ea ings
harles
1.
. 8. ,. -. >. B.
&conomics of India atalog$e Dictionary of (grib$siness Management=#:#: Somani Micro*&nter!rise Promotion in (gric$lt$re " Indian Im!eratives and Global Pers!ective=>:P: Sharma, :.: Singh, Meena%shi ha$dhary and Rashmi Singh 2(.(RD and R$ral Transformation=2: #alitha and R: Dayanandan (gric$lt$ral redit and 2(.(RD=Ta!an K$mar Shandilya and 5mesh Prasad
>8
#ivestoc% +eeding Strategies for Dry Regions=edited by P:S: Patha% and S:S: K$nd$ Trends in #ivestoc% Research=S:K: Ka$shish #ivestoc% &conomy of India=P: : .ansil and S:P: Malhotra S$stainable (gric$lt$re" Stat$s and Pros!ects=P:2: Kalla, (nita Singh, S:S: Paree%, Shanti K: Sharma and Han$man Ram Hand .oo% of Po$ltry +arming and +eed +orm$lations The om!lete Technology .oo% of Dairy and Po$ltry Ind$stries " 3ith +arming and Processing +ertility and Hatchability of hic%en and T$r%ey &ggs=#ewis 3: Taylor
$ea ings
>,
SE1T&ON B Fruit Pro uction 6 Post8#ar,est Management: 2resent status of fruit industry in India and emerging scenario= ma!or fruit growing *ones$ management of fruit "roduction technology for domestic and global mar'et= "ost har#est handling technology har#esting$ "re-cooling$ grading$ "ac'ing$ storage and trans"ortation for cooling$ grading$ "ac'ing$ storage and trans"ortation$ "re and "ost har#est management for +uality and shelf life= fruit "rocessing industry= international trade in fruits "roblems and "ros"ects and global mar'eting of fruits$ and go#ernment "olicy$ incenti#es do#estic and global trade
Suggeste 1. . 8. ,. -. >. B. $ea ings
+ood Processing and Preservation=2eelam Khetar!a$l Modern Technology of +ood Processing and (gro .ased Ind$stries +r$it Prod$ction " Problems and Sol$tions=R:R: Sharma Post*Harvest Management of Hortic$lt$ral ro!s=edited by M:(: Mir, G:M: .eigh, Hafi6a (hsan, 7a6i 2issar (hmad, H:R: 2ai% and (bd$l Hamid Rather &merging Trends in Post Harvest Processing and 5tili6ation of Plant +oods=2eelam Khetar!a$l, R:.: Grewal, S$desh >ood and 5maid Singh Post Harvest Technology of ;egetables=Manoran?an Kalia +ood Processing=;i%as (hll$walia
R$ral .an%ing and 0ver D$es Management=edited by (: Ranga Reddy ondition of Indian Peasantry=G:S: .halla Microfinance Systems " Designing 7$ality +inancial Services for the Poor=Graham (:2: 3right (ttac%ing Poverty with Microcredit=edited by Saleh$ddin (hmed and M:(: Ha%im
At the end of first year$ students ha#e to undergo two months of internshi" in agribusiness or food com"anies. In addition$ two wee's field-stay in rural area to get hands-on e%"erience of the sector
>-
>>
Suggeste 1. . 8. ,. -.
$ea ings 3nergy? 6olittle $ Matri% "ublisher. 3nergy and 3n#ironment? Mc1raw Cill. 3nergy and 3n#ironment? 0arter$ 6randis )ni#ersal 2ress. Air 2ollution control? &essamo$ Mc1raw Cill. 2rotecting our 3n#ironment? Mc1lannan$ silson com"any
>B
>D