Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

Mahindra Farm Equipment

30th May 2013

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

* M&M Ltd. is the largest tractor company in the

world, by volume

Domestic Industry Historical Volumes

No of Tractors
600000

CAGR: 12.6% CAGR: 14.7% CAGR: 12.0% CAGR: 10.4%

(F03-F13)
535210 480377 525970 400203 318293

500000

(F73-F82)

(F86-F92)

(F94-F00)

400000

300000
245849 200000

146261 77312 64515 79217 135970

240195 215377 226867 176404

303921 302241 264271

100000

Source : TMA

Long term trend

40 Years CAGR : 8.2% 10 Years CAGR : 12.6% Hence a Robust Industry

F13 : One of The Lows..

535210 525970

221730

211596

F12

F13

F12

F13

Industry

M&M

Continued Domination
FES MS : 40.2% (Loss : 1.2% over PY)
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Industry Performance
10.4% 7.1% 2.2% -14.5% 19.6% 0.9% 4.7% 19.3% -0.5% -22.6%

19.0%

-23.9%

40.0%

-26.6% -24.7%

Growth / Drop with respect to F12

-29.1%

< All India Average

Significantly above all India Average

> All India Average

F13 : Exports

13,722 11,812 8,837 6,933 12,289

8,533 6,981 5,746 4,769 7,525

5,385

F03

F04

F05

F06

F07

F08

F09

F10

F11

F12

F13

Degrowth in SAARC Countires

9

F13 Achievements

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

10

Deming Prize for Swaraj

11

TPM Consistency Awards:5 Plants

12

Golden Peacock for Quality

13

Customer Satisfaction Index

Mahindra & Swaraj : among Top 2 Brands
115 108

106

96 93 89 84 79 76 83 93

96

F08

F09

F10

F11

F12

F13

14

15

2,000,000th Tractor Rolled out

16

Zaheerabad plant inauguration

17

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

18

Salute to the Change Leaders of Agriculture

Felicitated 9 national & 19 Regional / Runner up in the 3rd edition of Mahindra Samriddhi India Agri Awards 2013
19

Results F13.

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

20

F13 Robust Financial Management

Maintained Margins during tough conditions PBIT %
15.7 15.5

F12

F13

Segment Revenue (Rs.crs)

11,688 11,990

Segment Result (Rs.crs)

1833 1858 1.4%

2.6%

F12

F13

F12

F13
21

Going Ahead..

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

22

Long Term View

158

87 80 69

Continued long term opportunity for Industry Growth

27 33

Tractor penetration per 1000 Hectares

Source : Crisil Tractor Industry Initiation Report July 2011

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Future of Agriculture is Mechanization

Source : Agricultural census division Source : CII Agro Tech 2012

Reducing Farm size

Average Land holding (in Hectares)

2.50 2.00 1.50 1.00 0.50 0.00

2.28

2.00

1.84

1.69

1.55

1.41

1.33

1.23

1.15

Low productivity
Quintal/ Hectare

Source : MOSPI

Source : NSSO

24

Mechanization

Est Rs 3500 Crs Industry
Opportunity to leverage and grow We are geared to leverage the opportunity Specialization in Land preparation & Harvesting

25

Illustration: Farming Solutions for RICE

Residue handling

Tillage

Harvesting

RICE
Planting

Nursery Growing

Crop Management

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F14

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

27

F14 : April13 : Volumes

22196 16049

Apr-12

M&M

Apr-13

28

F14 : Industry Outlook

Industry expected to grow at 6-8%

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FES : Astras

Brand

Reach

Process

People

Ability to get Premium Product Quality Customer Centricity

JQM / Deming, 1250 + Dealers 2.8 Million Customers TPM

Engagement Capability

MDMS, SSS
Cost Management

30

Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

31

Thank you
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Copyright 2012 Mahindra & Mahindra Ltd. All rights reserved.

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