VIDEO STUDIO PACKAGE

AUDIO

Tape 2-00:02:31 Pan Right of Billy cutting hair SOT- Salon music in the background MS of Keohane

NARR: PEOPLE FIND THEIR CALLING IN MANY DIFFERENT WAYS, Tape 100:01:36 BILLY KEOHANE: Id say I really discovered I wanted to be a hairdresser, ironically enough, when I joined the military and was deployed over to Iraq. NARR: To celebrate the victory in

Tape 100:03:21 Pan right of hair-dye station. ECU of barber chair

Bagdad, Keohane shaved his head. His commanding officer saw him and told him he was the new battalion barber.

MS of Keohane

Tape 1-00:01:25 Keohane: Went into town, found a burned down barber shop, stole a barber chair, set it up in the middle of our camp, and I just started cutting heads. NARR: However, Keohane was

Tape 1- 00:04:51 CU of Push Push logo cut to ECU of hair products

injured in combat. So the military offered to retrain him once he was

back in the states.

MS of Keohane Tape 1- 00:01:52 KEOHANE: So they said what do you wanna do? And I was like, I think I want to go to hair school. NARR: He studied with Vidal

Tape 1- 00:04:02 PAN up of hair products

Sassoon for six years and then decided to open up his own shop.

MS of Keohane

Tape 1- 00:04:55 KEOHANE:I wanted to see what I was capable of, I mean I think every man in some point in their life gets that feeling and they should act on in when they have it, because you might not have that later. NARR: Keohane opened his salon in

Tape 100:06:49 Exterior shot of salon address Tape 100:07:28 MS of salon door with a PAN up MS of Keohane

St. Augustine and named it Push Push.

Tape 1- 00:06:28 KEOHANE-I wanted to create a little bit of mystery behind it. I wanted it to be different, be not just to be different; I wanted it to be the difference.

Tape 2- 00:03:31 XCU of Billy cutting hair

NARR: That difference is apparent

in his trendsetting, geometric haircutting style that appeals to both women and men.
Tape 1- 00:11:35 Standup WHILE I MAY LOOK A BIT OUT OF PLACE I THIS FASHION-FORWARD SALON NARR: Ryan Hall has been a Tape 2-00:02:18 CU of Hall

customer of Keohanes for a little over a year now.

Tape 2-00:12:48 HALL: Overall, he is a craftsman like he says. Hes really passionate about what he does. And I feel like Im always happy with the service I get when Im done.

MS of Hall

Tape 2-00:05:41 Pan up of hair washing station Tape 2-00:03:18 ECU of hair falling to floor

NARR: But not everyone feels the

same. Murphy OBrien says he would never let Keohane near his hair.

MS of OBrien

Tape 2-00:13:14 OBRIEN: You know those, just those

comb-over, pretty, little polished haircuts man, they just really arent getting to me. It doesnt really entice me

enough to want to give them my business.

MS of Keohane

Tape 1-00:15:49 KEOHANE- If I can do something for you that youve never thought of, and you end up loving it, I love the idea that I exposed you to something new. NARR: While Keohane wants to

Tape 2- 00:01:49 CU of Keohane cutting hair

appeal to his audience, he says he would never sacrifice style and methods to be commercially successful.
Tape 1-00:17:44 KEOHANE- If you go to my house, I have haircuts drawn on my walls and I wake up around hair, sleeping, thinking about geometry. I want people to know that this is not just something we come to do, we live this. ###

MS of Keohane

End Package STUDIO

For WFCF News, Im Chase Wilson.