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    Jarna Vora
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    ABAD Group is a leading tourism and hospitality brand in Kerala with 11 resorts and hotels. It has a strong presence in Kerala and was the first developer rated by Crisil. While it has a loyal customer base, its presence is limited to Kerala and operations are affected by economic fluctuations that impact tourism. Opportunities for growth include increasing domestic travel, medical tourism, and government support for ecotourism. However, international hotel chains entering India and effects of climate change pose threats. Key competitors include KTDC Hotels and Resorts, CGH Earth, and Taj Hotels.

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    ABAD Group is a leading tourism and hospitality brand in Kerala with 11 resorts and hotels. It has a strong presence in Kerala and was the first developer rated by Crisil. While it has a loyal customer base, its presence is limited to Kerala and operations are affected by economic fluctuations that impact tourism. Opportunities for growth include increasing domestic travel, medical tourism, and government support for ecotourism. However, international hotel chains entering India and effects of climate change pose threats. Key competitors include KTDC Hotels and Resorts, CGH Earth, and Taj Hotels.

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    © All Rights Reserved
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    28 views1 page

    Company Profile

    Uploaded by

    Jarna Vora
    ABAD Group is a leading tourism and hospitality brand in Kerala with 11 resorts and hotels. It has a strong presence in Kerala and was the first developer rated by Crisil. While it has a loyal customer base, its presence is limited to Kerala and operations are affected by economic fluctuations that impact tourism. Opportunities for growth include increasing domestic travel, medical tourism, and government support for ecotourism. However, international hotel chains entering India and effects of climate change pose threats. Key competitors include KTDC Hotels and Resorts, CGH Earth, and Taj Hotels.

    Copyright:

    © All Rights Reserved
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    SWOT Analysis

    1. Strong presence in Kerala Tourism and Hospitality scenario 2. ABAD Group runs a chain of 11 resorts and hotels, 6 hotels in Cochin and the resorts in Kumarakom, Munnar, Thekkady, Kovalam and Marari Beach 3. Keralas first Crisil rated developer Strength 4. ABAD Group has a loyal customer base for its business hotels

    1.Localised fame, the group has limited presence in other parts of India 2.Dependence on economic fluctuations affects tourism thus Weakness affects hotel operations

    1. Growing market in the tourism sector 2. Government support 3. Promotion of Ecotourism and Responsible Tourism 4. Indians are now spending more on domestic travel, due to economic conditions 5. Medical tourism has increased travel for Ayurvedic treatments Opportunity to Kerala

    1. International chains are entering Indian markets 2. Global warming is causing major fluctuations in the monsoon Threats patterns

    1.KTDC Hotels and Resorts 2.CGH Earth competitors 3.Taj Hotels

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