IMPORTANT QUESTIONS START UP AND NEW VENTURE MANAGEMENT 1) Explain the personalities of entrepreneur?

2) Explain the entrepreneurship life cycle? 3) Explain business environment? MANAGING FOR SUSTAINABILITY What do you understand by sustainable development? How organizations can contribute to the sustainable area of work? What is CSR? Explain 3 stages or pyramid approach? Fraud, its motives, 5 methods of controlling fraud? Code of conduct & its usage for employees? What is the concept of triple bottom line and how it is measured? What are the responsibilities of board of director? What are unethical ways of advertising & how A.S.C.I. to prevent it? INTERNATIONAL MARKETING Why two countries want to do international marketing to each other? Explain in details micro & macro Environment suitable for international marketing? What are barriers for international marketing? What are the driving forces which drives globalization? Explain in detail international company? Multinational corporation & global company? RETAIL MARKETING Define the retail atmosphere and its important in retail marketing? Explain different functions that the retailer is supposed to perform? What are the major concerns in store space management? What are the factors a retailer should consider before selecting a final site for locating his store? Elaborate of steps in planning of retail communication? Discuss the important of merchandising? Write note on private label brands? Discuss in retail the challenges to retail sectors? Based on political socio culture, technology, human resource legal & economic aspects? CUSTOMER RELATIONSHIP MANAGEMENT 1) Describe the features & concept of CRM? Why is it necessary? The mutual relationship between the customer and buyer? 2) Discuss the merits & demerits of a) Strategic CRM b) Analytical CRM c) Collaborative CRM? 3) Describe the challenges & opportunities in a) Customer Acquisition b) Customer Retention? 4) Discuss the significance of database in CRM Practice? 5) Examine the constitute of customer portfolio Management? 6) Bring out the relevance of network management in CRM? 7) Short Notes:a) Strategic goal of CRM b) Life time value estimation c) Scope of CRM d) Process Alignment & Partnering in value creation

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