Create an innovative promotional strategy to boost the attendance of people coming to the FIFA !

"# $orld Cup "#%&' April Overall + Did the promotional strategy boost the attendance of people coming to the FIFA !"# $orld Cup "#%&3 $as it a success3 $as the advert and flyers effective3 May $as it effective for my target mar.et3 May :#th "#%&= Opening day'

(Children %& and under are free entry )hen accompanied by an adult "% and over( * (Adults "% and over + ,roups of & receive a signed soccer ball(

Plan Key people/Organ izations

May

'Ticket Master and Ticketek' Organi-e tic.et sales' Contact head office in Ne) /ealand0 discuss )ith manager and move for)ard ! June

2015 FIFA UNDER-20 WORLD CUP

Planning 1romotiona l strategies' 2o) to advertise this my strategy3 Advertising Contact 4Coca Cola4 to create an advertisemen t about both promotional strategy + 1lan s.it5ad' Advertising + Create flyers' Contact 46istaprint4 7Online )ebsite8 manager to create flyers for the FIFA event )ith both my promotional strategy' September Ticket progress Chec. ho) many tic.ets have been sold' January Continue to send flyers around Ne) /ealand' Debut Advertisem ent + 9et :# second advert about both strategies go live on ;6' ! A A"#$$D TO P#O%!D$ M$ &!T' (O))$# *A++( October "at,er -eedback -rom everyone ! 7About FIFA event and advertisement8 T!)K$T( "O O/ (A+$0 1repare soccer balls to be signed by all participating under!"# football players from all teams'

July Promotional (trategy + <evie)s about promotional strategies' Chec. if the a)areness of FIFA event April has gro)n3 $as both my ;arget Mar.et a success3 Ticket progress + Continue to chec. the progression of tic.ets being sold 7If both promotional strategies have March been successful or not8 Feedbac. from those )ho have read about both promotional strategies August Target Market + Chec. if both my 4target audience4s4 )as successfully interested or not' February <eceive Feedbac. from 4%& years and under4 * 4"% years and over4 about upcoming event'

November

December lyers + Organi-e flyers to be mailed' (end -lyers out. Receive feedback.