Unique Education Entertainment Concept

About Kidzania

Kidzania is a unique family edutainment center, for children aged between toddlers to 16 years old.

Kidzania is a highly education oriented childrens indoor park founded in Mexico in 1999.
Kidzania is present in Mexico, Japan, Jakarta, Seoul, Lisbon, Dubai, Kuala Lumpur and Sao Paulo where as kidzania is coming up with its new centers at Jeddah, Singapore, Santiago, India, Shanghai, Bangkok, Kuwait, Cairo.

They help the children to lead independent lives and get to understand the world of grown-ups better.

It is an education center where children can experience the world of adults in a replica of a real

city.

It has central square, a hospital , bank, supermarket and numerous other buildings of a real city. Kidzania helps the children to play different adult roles and learn how to become a surgeon, a police officer, a news reporter, a firefighter amongst other.

About Kidzania

There are altogether 70 professions where children can go to work wearing the uniform of the profession they choose.

Kidzania have the official currency (Kidzos) which helps the children to save the money in their
bank accounts or spending them at a specific outlets inside kidzania.

Its a kid-sized replica of a real city where children play adult roles in a highly realistic environment. The activities are designed to be fun and pedagogical, based on the edutainment -education + entertainment concept.

Its contents are developed according to school programmes and seek to teach the children citizenship values and rules, helping them to live in society in a healthy way.

Bollywood star Shah Rukh Khan has acquired 26% strategic stake in the Indian franchise of KidZania, an international chain of family entertainment centres
The $3.5-billion Comcraft Group, holds the franchise for Kidzania in India.

Services offered during visit

Services offered at Kidzania:
i. ii. iii. iv. v.

Food Souvenirs Photo Parents Lounge Birthday Party Rooms

vi.
vii.

School Groups
Private events Information Missing parents and children Restroom ATM Machines

viii. First aid rooms ix. x. xi. xii.

Marketing
Unique Marketing Channel:
Direct one to one channel Experiential Marketing Interactive Advertising Generates awareness

Brand Loyalty

Ticket Prices for Dubai Centre

Infants (under 2 years) - FREE Toddlers (2 to 3 years) - Rs 1348 Children (4 to 16 years) - Rs 1845 Adult (17 years and above) - Rs 1277 (Must be accompanied by a child)

Activities at Kidzania
kidzania Activities News paper Radio TV Professions/ Activities Journalist Broadcaster Sound engineer Cameraman Surgeon/paediatrician Nurse Fireman Policeman Lawyer/Judge Fitness Mountain climber Footballer/Basketballer Actor/Actress Magician Painter Photographer Motorist Mechanic Architect Painter Mason Envt. Engineer Area content Portuguese Language Social Envt. Study Technological Education Personal and Social Formulation Education for the health Personal and social formulation Technological education

Hospital Dentist Firemen Police Court Climbinjg Sports Stadium

Physical-moter expression Personal and social Formation Atristic Expression Personal and social Formation

Theatre Magic Painting Photography Car Circuit Building Construction

Personal & Social Formation Mathematics Technological Education Artistic Expression Personal and Social Formation Technological Education Personal and Social Formation Technological Education

Recycling

Factories: Cereals, Ice - cream, Juice

Food engineer

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