Professional Documents
Culture Documents
All the key players like Asian paints, Akzo Nobel, Kansai nerolacs, Shalimar, Berger paints are in expansion phase.
Rising prices of crude oils and other minerals are major challenges to cope with
4. Retailers face.
Demanding customers Increasing rents
Buying center
Benefit structure personal or company /benefit Various persons / department with different goals
Legal restrictions
BUYING AGENT
GATE KEEPER
USER
EXPERT
Understand your customer base Avoid a one size fits all solution
Corporate Publishing
Reward programs Special events
INTERNAL SITUATION