Sample Data Writing Instruments

Personal Goods 2010
extracted
5-Mar-12
Categories Writing Instruments Accessories Pencils Pens Markers and Highlighters Other Pens Geographies Sweden
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Measures Market Sizes Company Shares NBO (National Brand Owner) Company Shares GBO (Global Brand Owner) Brand Shares LBN (Local Brand Name) Brand Shares GBN (Global Brand Name) Channel Definitions Calculation Variables Sources Cape Town +27 21 552 0037 info@euromonitor.com Chicago +1 312 922 1115 insight@euromonitorintl.com Dubai +971 4 372 4363 info-mena@euromonitor.com London +44 (0)20 7251 8024 info@euromonitor.com Santiago +56 2 9157200 info@euromonitor.cl Shanghai +86 21 6372 6288 info@euromonitor.com.cn Singapore +65 6429 0590 info@euromonitor.com.sg Sydney +61 (0)2 9581 9200 info-australia@euromonitor.com Tokyo +81 3 5403 4790 info-japan@euromonitor.com
Vilnius +370 5 243 1577 info@euromonitor.lt
218888093.xls.ms_office
Market Sizes
Region Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe
Country Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden
Industry Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods
Category Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments
Subcategory Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories Accessories
Lowest Level no no no no no no no no no no no no no no no no no yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes
Data Type Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP
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Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Accessories Accessories Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pencils Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Pens Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes
Market Sizes
Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP
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Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Markers and Highlighters Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens Other Pens yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes
Market Sizes
Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP
Euromonitor International 2011
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Market Sizes
Unit SEK million US$ million US$ million EUR million EUR million million million million million CHF million CHF million SEK million US$ million EUR million million million CHF million SEK million US$ million US$ million EUR million EUR million million million million million CHF million CHF million SEK million US$ million EUR million million
Current/Constant Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices
Currency Conversion
1999
Local Currency DATA HAS BEEN REM Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates DATA HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates DATA HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates
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million CHF million SEK million US$ million US$ million EUR million EUR million million million million million CHF million CHF million SEK million US$ million EUR million million million CHF million SEK million US$ million US$ million EUR million EUR million million million million million CHF million CHF million SEK million US$ million EUR million million million CHF million SEK million US$ million US$ million EUR million EUR million Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices
Market Sizes
Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency DATA HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange DATA Rates HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates
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million million million million CHF million CHF million SEK million US$ million EUR million million million CHF million SEK million US$ million US$ million EUR million EUR million million million million million CHF million CHF million SEK million US$ million EUR million million million CHF million Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Current Prices, Forecast Current Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices Historic Constant 2009 Prices, Forecast Constant 2009 Prices
Market Sizes
Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange DATA Rates HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange DATA Rates HAS BEEN REM Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Year-on-Year Exchange Rates, Forecast Year-on-Year Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Local Currency Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates Historic Fixed 2009 Exchange Rates, Forecast Fixed 2009 Exchange Rates
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Market Sizes
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
ATA HAS BEEN REMOVED FROM SAMPLES e Rates
DATA HAS BEEN REMOVED FROM SAMPLES
e Rates
e Rates
e Rates
e Rates
ATA HAS BEEN REMOVED FROM SAMPLES
e Rates
e Rates
e Rates
e Rates
e Rates
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Market Sizes
e Rates
e Rates
e Rates
e Rates
e Rates DATA HAS BEEN REMOVED FROM SAMPLES
e Rates
e Rates
e Rates
e Rates
e Rates
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Market Sizes
e Rates
e Rates
e Rates
e Rates
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Market Sizes
PerCap Unit
PC 99
PC 00
PC 01
PC 02
PC 03
PC 04
PC 05
PC 06
PC 07
PC 08 PC 09
PC 10
PC 11
PC 12
PC 13
SEK per capita DATA HAS BEEN REMOVED FROM SAMPLES US$ per capita US$ per capita EUR per capita EUR per capita per capita per capita per capita per capita CHF per capita CHF per capita SEK per capita US$ per capita EUR per capita per capita per capita DATA HAS BEEN REMOVED FROM SAMPLES CHF per capita SEK per capita US$ per capita US$ per capita EUR per capita EUR per capita per capita per capita per capita per capita CHF per capita CHF per capita SEK per capita US$ per capita EUR per capita DATA HAS BEEN REMOVED FROM SAMPLES per capita
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per capita CHF per capita SEK per capita US$ per capita US$ per capita EUR per capita EUR per capita per capita per capita per capita per capita CHF per capita CHF per capita SEK per capita DATA HAS BEEN REMOVED FROM SAMPLES US$ per capita EUR per capita per capita per capita CHF per capita SEK per capita US$ per capita US$ per capita EUR per capita EUR per capita per capita per capita per capita per capita CHF per capita DATA HAS BEEN REMOVED FROM SAMPLES CHF per capita SEK per capita US$ per capita EUR per capita per capita per capita CHF per capita SEK per capita US$ per capita US$ per capita EUR per capita EUR per capita
Market Sizes
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per capita per capita per capita DATA HAS BEEN REMOVED FROM SAMPLES per capita CHF per capita CHF per capita SEK per capita US$ per capita EUR per capita per capita per capita CHF per capita SEK per capita US$ per capita US$ per capita EUR per capita EUR per capita per capita DATA HAS BEEN REMOVED FROM SAMPLES per capita per capita per capita CHF per capita CHF per capita SEK per capita US$ per capita EUR per capita per capita per capita CHF per capita
Market Sizes
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Market Sizes
PC 14
Growth% 99-00
Growth% 00-01
Growth% 01-02
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
Growth% 07-08
Growth% 08-09
Growth% 09-10
Growth% 10-11
MPLES
MPLES
MPLES
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Market Sizes
MPLES
MPLES
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Market Sizes
MPLES
MPLES
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Market Sizes
Growth% 11-12 FROM SAMPLES
Growth% 12-13
Growth% 13-14
Historic Period Growth Years
Historic Historic Forecast Period PGrowth% CAGR% Growth Years
Forecast PGrowth%
Forecast CAGR%
FROM SAMPLES
FROM SAMPLES
2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14
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2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14
Market Sizes
FROM SAMPLES
FROM SAMPLES
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2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 DATA HAS BEEN REMOVED FROM 2009-14 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14 2004-09 2009-14
Market Sizes
FROM SAMPLES
FROM SAMPLES
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Company Shares NBO
Region Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe
Country Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden
Industry Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods
Category Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments
Subcategory Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments
Lowest Level yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes yes
Data Type Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP
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Company Shares NBO
National Brand Owner Brand Owner S2A7 Brand Owner K4T1 Brand Owner A9B5 Brand Owner X4J5 Brand Owner J1H1 Brand Owner G1N5 Brand Owner L9V5 Brand Owner V6M7 Brand Owner T8R5 Others Total Brand Owner S2A7 Brand Owner K4T1 Brand Owner A9B5 Brand Owner X4J5 Brand Owner J1H1 Brand Owner G1N5 Brand Owner L9V5 Brand Owner V6M7 Brand Owner T8R5 Others Total
2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Current/Constant DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices
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Company Shares NBO
Currency Conversion Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Local Currency Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009
SEK million DATA HAS BEEN REMOVED FROM SAMPLES SEK million SEK million SEK million SEK million SEK million SEK million SEK million SEK million SEK million SEK million US$ million US$ million US$ million US$ million US$ million DATA HAS BEEN REMOVED FROM SAMPLES US$ million US$ million US$ million US$ million US$ million US$ million
DATA HAS BEEN REMOVED FROM SAMPL
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Company Shares NBO
Currency Conversion Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates Fixed 2009 Exchange Rates
Unit
US$ million DATA HAS BEEN REMOVED FROM SAMPLES US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million million million million million million DATA HAS BEEN REMOVED FROM SAMPLES million million million million million million
DATA HAS BEEN REMOVED FROM SAM
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Company Shares NBO
Unit
million DATA HAS BEEN REMOVED FROM SAMPLES million million million million million million million million million million EUR million EUR million EUR million EUR million EUR million DATA HAS BEEN REMOVED FROM SAMPLES EUR million EUR million EUR million EUR million EUR million EUR million
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Company Shares NBO
Unit
EUR million DATA HAS BEEN REMOVED FROM SAMPLES EUR million EUR million EUR million EUR million EUR million EUR million EUR million EUR million EUR million EUR million CHF million CHF million CHF million CHF million CHF million DATA HAS BEEN REMOVED FROM SAMPLES CHF million CHF million CHF million CHF million CHF million CHF million
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Company Shares NBO
Unit
CHF million DATA HAS BEEN REMOVED FROM SAMPLES CHF million CHF million CHF million CHF million CHF million CHF million CHF million CHF million CHF million CHF million million million million million million DATA HAS BEEN REMOVED FROM SAMPLES million million million million million million
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Company Shares NBO
Currency Conversion Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates Year-on-Year Exchange Rates
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Rank 2002
million DATA HAS BEEN REMOVED FROM SAMPLES million million million million million million million million million million
A HAS BEEN REMOVED FROM SAMPLES
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Company Shares NBO
Rank 2003 Rank 2004 Rank 2005 Rank 2006 Rank 2007 Rank 2008 Rank 2009 REMOVED FROM SAMPLES
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
REMOVED FROM SAMPLES
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Company Shares NBO
Growth% 07-08
Growth% 08-09
Historic Historic PGrowth% CAGR%
DATA HAS BEEN REMOVED FROM 2004-09 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 DATA HAS BEEN REMOVED FROM 2004-09 SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09
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Company Shares GBO
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Company Shares GBO
Global Brand Owner Brand Owner R7M8 Brand Owner I1O4 Brand Owner V1A8 Brand Owner G5E0 Brand Owner B9D2 Brand Owner V4U0 Brand Owner K4T2 Brand Owner S6F6 Brand Owner J1H2 Others Total Brand Owner R7M8 Brand Owner I1O4 Brand Owner V1A8 Brand Owner G5E0 Brand Owner B9D2 Brand Owner V4U0 Brand Owner K4T2 Brand Owner S6F6 Brand Owner J1H2 Others Total
2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% Current/Constant DATA HAS BEEN REMOVED FROM SAMPLES Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices
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Company Shares GBO
Unit
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Company Shares GBO
Unit
US$ million DATA HAS BEEN REMOVED FROM SAMPLES US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million US$ million million million million million million DATA HAS BEEN REMOVED FROM SAMPLES million million million million million million
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Company Shares GBO
Unit
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Company Shares GBO
Unit
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Company Shares GBO
Unit
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Company Shares GBO
Unit
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Company Shares GBO
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
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Company Shares GBO
Growth% 07-08
Growth% 08-09
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Brand Shares LBN
Brand Name Brand Name U8W0 Brand Name L8Q4 Brand Name H5O0 Brand Name F0F2 Brand Name R2K8 Brand Name D1H6 Brand Name K5G0 Brand Name F7O8 Brand Name L6W8 Others Total Brand Name U8W0 Brand Name L8Q4 Brand Name H5O0 Brand Name F0F2 Brand Name R2K8 Brand Name D1H6 Brand Name K5G0 Brand Name F7O8 Brand Name L6W8 Others Total
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Brand Shares LBN
Global Brand Name Brand Name H3S1 Brand Name L8Q5 Brand Name C8B3 Brand Name N8C1 Brand Name T7B3 Brand Name L2S9 Brand Name J4I5 Brand Name X0K9 Brand Name B8R3 Others Total Brand Name H3S1 Brand Name L8Q5 Brand Name C8B3 Brand Name N8C1 Brand Name T7B3 Brand Name L2S9 Brand Name J4I5 Brand Name X0K9 Brand Name B8R3 Others Total
National Brand Owner Brand Owner S2A7 Brand Owner K4T1 Brand Owner A9B5 Brand Owner X4J5 Brand Owner J1H1 Brand Owner G1N5 Brand Owner L9V5 Brand Owner V6M7 Brand Owner T8R5 Others Total Brand Owner S2A7 Brand Owner K4T1 Brand Owner A9B5 Brand Owner X4J5 Brand Owner J1H1 Brand Owner G1N5 Brand Owner L9V5 Brand Owner V6M7 Brand Owner T8R5 Others Total
2002% 2003% 2004%
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Brand Shares LBN
2005% 2006% 2007% 2008% 2009% Current/Constant Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005
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Brand Shares LBN
Unit 2006 Unit 2007 Unit 2008 Unit 2009 Currency Conversion
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006
MPLES
MPLES
DATA HAS BEEN Year-on-Year REMOVED Exchange FROM Rates SAMPLES US$ million DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million DATA HAS BEEN Fixed 2009 REMOVED Exchange FROM Rates SAMPLES million DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million
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Brand Shares LBN
Unit 2007 Unit 2008 Unit 2009 Currency Conversion
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007
DATA HAS BEEN Year-on-Year REMOVED Exchange FROM Rates SAMPLES million DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Year-on-Year Exchange Rates million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million DATA HAS BEEN Fixed 2009 REMOVED Exchange FROM Rates SAMPLES EUR million DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million Fixed 2009 Exchange Rates EUR million
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Brand Shares LBN
Unit 2008 Unit 2009 Currency Conversion
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008
DATA HAS BEEN Year-on-Year REMOVED Exchange FROM Rates SAMPLES EUR million DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Year-on-Year Exchange Rates EUR million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million DATA HAS BEEN Fixed 2009 REMOVED Exchange FROM Rates SAMPLES CHF million DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million Fixed 2009 Exchange Rates CHF million
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Brand Shares LBN
Unit 2009 Currency Conversion
Unit
DATA HAS BEEN Year-on-Year REMOVED Exchange FROM Rates SAMPLES CHF million DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Year-on-Year Exchange Rates CHF million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million DATA HAS BEEN Fixed 2009 REMOVED Exchange FROM Rates SAMPLES million DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million
DATA HAS BEEN REMOVED
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Brand Shares LBN
Unit
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Brand Shares LBN
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
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Brand Shares LBN
Growth% 07-08
Growth% 08-09
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Brand Shares GBN
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Brand Shares GBN
Global Brand Name Brand Name H3S1 Brand Name L8Q5 Brand Name C8B3 Brand Name N8C1 Brand Name T7B3 Brand Name L2S9 Brand Name J4I5 Brand Name X0K9 Brand Name B8R3 Others Total Brand Name H3S1 Brand Name L8Q5 Brand Name C8B3 Brand Name N8C1 Brand Name T7B3 Brand Name L2S9 Brand Name J4I5 Brand Name X0K9 Brand Name B8R3 Others Total
2002% 2003% 2004% 2005% 2006% 2007% 2008% 2009% DATA HAS BEEN REMOVED FROM SAMPLES
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Brand Shares GBN
Current/Constant Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices Historic Current Prices
Unit
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008
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Brand Shares GBN
Unit 2009 Currency Conversion
Unit
DATA HAS BEEN Year-on-Year REMOVED Exchange FROM Rates SAMPLES US$ million DATA HAS BEEN REMOVED FROM SAMPLES Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Year-on-Year Exchange Rates US$ million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million DATA HAS BEEN Fixed 2009 REMOVED Exchange FROM Rates SAMPLES million DATA HAS BEEN REMOVED FROM SAMPLES Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million Fixed 2009 Exchange Rates million
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Brand Shares GBN
Unit
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Brand Shares GBN
Unit
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Brand Shares GBN
Unit
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Brand Shares GBN
Unit
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Brand Shares GBN
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
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Brand Shares GBN
Growth% 07-08
Growth% 08-09
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Channel
Region Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe
Country Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden
Industry Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods
Category Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments
Subcategory Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments Writing Instruments
Data Type Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP Retail Value RSP
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Channel
Outlet Store-Based Retailing Grocery Retailers Non-Grocery Retailers Electronics and Appliance Specialist Retailers Health and Beauty Retailers Leisure and personal goods retailers Mixed Retailers Other store-based retailing Non-Store Retailing Direct Selling Homeshopping Internet Retailing Vending Total
Outlet Hierarchy
1999% 2000% 2001% 2002% 2003% 2004% 2005% 2006% 2007% 2008%
DATA HAS BEEN REMOVED FROM S
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Channel
2009% Unit
Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 DATA HAS BEEN REMOVED FROM SAMPLES
REMOVED FROM SEK SAMPLES million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices) SEK million (Historic Current Prices)
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Channel
Unit 2008 Unit 2009 Unit
Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003
N REMOVED FROM SAMPLES US$ million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates) US$ million (Historic Current Prices, Year-on-Year Exchange Rates)
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Channel
Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit DATA HAS BEEN REMOVED FROM SAMPLES US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates) US$ million (Historic Current Prices, Fixed 2009 Exchange Rates)
Unit 1999
DATA HAS BEEN REMOVED F
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Channel
Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 DATA HAS BEEN REMOVED FROM SAMPLES
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Channel
Unit million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates)
Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 DATA HAS BEEN REMOVED FROM SAMPLES
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Channel
Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit DATA HAS BEEN REMOVED FROM SAMPLES million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates)
Unit 1999 Unit 2000 Unit 2001 Unit 2002 DATA HAS BEEN REMOVED FROM SAMPLES
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Channel
Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit DATA HAS BEEN REMOVED FROM SAMPLES EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates) EUR million (Historic Current Prices, Year-on-Year Exchange Rates)
MPLES
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Channel
Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
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Channel
Unit EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates) EUR million (Historic Current Prices, Fixed 2009 Exchange Rates)
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Channel
Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit
Unit 1999 Unit 2000 Unit 2001
DATA HAS BEEN REMOVED FROM SAMPLES CHF million (Historic Current Prices, Year-on-Year Exchange Rates) DATA HAS BEEN REMOVED FROM SAMPLES CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates) CHF million (Historic Current Prices, Year-on-Year Exchange Rates)
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Channel
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 DATA HAS BEEN REMOVED FROM SAMPLES
D FROM SAMPLES
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Channel
Unit CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates) CHF million (Historic Current Prices, Fixed 2009 Exchange Rates)
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Channel
Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit DATA HAS BEEN REMOVED FROM SAMPLES million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates) million (Historic Current Prices, Year-on-Year Exchange Rates)
Unit 1999 Unit 2000 Unit 2001 DATA HAS BEEN REMOVED FROM SAMPLES
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Channel
Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 Unit DATA HAS BEEN REMOVED FROM SAMPLES million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates) million (Historic Current Prices, Fixed 2009 Exchange Rates)
D FROM SAMPLES
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Channel
Unit 1999 Unit 2000 Unit 2001 Unit 2002 Unit 2003 Unit 2004 Unit 2005 Unit 2006 Unit 2007 Unit 2008 Unit 2009 DATA HAS BEEN REMOVED FROM SAMPLES DATA HAS BEEN REMOVED FROM SAMPLES
Growth% 99-00
Growth% 00-01
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Channel
Growth% 01-02
Growth% 02-03
Growth% 03-04
Growth% 04-05
Growth% 05-06
Growth% 06-07
Growth% 07-08
Growth% 08-09
2004-09 DATA HAS BEEN REMOVED FROM SAMPLES 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09 2004-09
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Channel
SAMPLES
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Definitions
Definitions Category definitions

Industry Personal Goods Category Writing Instruments
Personal Goods
Accessories
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Definitions
Definition Writing instruments is the aggregate of pens (includes fountain pens, ballpoint and rollerball pens, gift pens including gift sets and felt-tip pens), markers and highlighters, other pens (i.e. overhead projector pens, wax crayons), pencils (also includes colour pencils) and accessories (inks, erasers, pencil sharpeners). Excludes office supplies. These include the accessories within personal stationery. Example products would include gift tags and ribbons.
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Definitions
Definitions Channel outlet definitions

Industry Personal Goods Outlet Name Store-Based Retailing
Personal Goods Personal Goods
Grocery Retailers Non-Grocery Retailers
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Personal Goods Electronics and Appliance Specialist Retailers
Definitions
Personal Goods
Health and Beauty Retailers
Personal Goods Personal Goods Personal Goods
Leisure and personal goods retailers Mixed Retailers Other store-based retailing
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Personal Goods Non-Store Retailing
Definitions
Personal Goods
Direct Selling
Personal Goods
Homeshopping
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Personal Goods Internet Retailing
Definitions
Personal Goods
Vending
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Definitions
Definition Store-based retailing is the aggregation of grocery retailers and non-grocery retailers. Sales of new and used goods to the general public for personal or household consumption from retail outlets or market stalls. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries, including Cash and Carry. Excludes the informal retail sector. There are three main data types: Sales, Outlets, Selling space. Sales: Retail sales value excluding or including VAT/Sales Tax. Outlets: A fixed (ie not mobile) business unit that is used principally for retailing, ie selling consumer goods to the general public (see definition of retailing). Each store within a shopping mall is counted separately. Measured at the end of the year. Selling space: Floor space within a retail store used for trading. Also known as sales floor area, trade area, trading area, sales area, retail square footage. Includes sales floor, changing rooms, checkouts, areas behind counters, etc Excludes warehousing, offices, car parks, etc Measured, as per store count, at the end of the year Includes self-service warehouse space at Ikea stores and outdoor space in garden centres
N/A Retail outlets selling predominantly non-grocery consumer goods. Excludes retailers selling predominantly food, beverages and tobacco, as well as fuel, automotives and parts. Non-grocery retailers is the aggregation of mixed retailers, health & beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, leisure and personal goods retailers, other non-grocery retailers.
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Retail outlets specialising in the sale of large or small domestic electrical appliances, consumer electronic equipment (including mobile phones), computers or a combination of these. For mobile phone retailers, this excludes revenues derived from telecoms service plans and top-up cards, etc. Example brands include Best Buy, Euronics, PC World, Darty, But, Media Markt, Yamada Denki, Gome (China).
Definitions
Health and Beauty Specialist Retailers This is the aggregation of chemists/pharmacies, parapharmacies/drugstores, Beauty specialist retailers and Other healthcare specialist retailers Chemists/Pharmacies Retail outlets selling prescription-bound medicines under the supervision of a pharmacist and as its core activity (other activities include sales of OTC healthcare and cosmetics and toiletries products). Parapharmacies/Drugstores Retail outlets selling mainly OTC healthcare, cosmetics and toiletries, disposable paper products, household care products and other general merchandise. Such outlets may also offer prescriptionbound medicines under the supervision of a pharmacist. Drugstores in Spain (Drogueras) also sell household cleaning agents, paint, DIY products and sometimes pet products and services such as photo processing. Example brands include Schlecker (Germany), Rossmann (Germany), Kruidvat (Netherlands), Walgreens (US), CVS (US), Medicine Shoppe (US), Matsumoto Kiyoshi (Japan), HAC Kimisawa (Japan). Beauty Specialist Retailers Beauty specialist retailers are chained or independent retail outlets with a primary focus on selling fragrances, other cosmetics and toiletries, beauty accessories or a combination of these. Example Beauty specialist retailers brands include: Body Shop, Marionnaud, Sephora and Bath and Body Works Other Healthcare Specialist Retailers Other retail outlets specialising in the sale of healthcare products, including vitamins and dietary supplement specialists, opticians and hearing aid specialists.
N/A N/A N/A
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The retail sale of new and used goods to the general public for personal or household consumption from locations other than retail outlets or market stalls. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire, wholesale industries. For the purposes of this study, non-store retailing is the aggregation of Vending, Direct Selling, Homeshopping and Internet Retailing.
Definitions
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations. Direct selling occurs in two primary ways: -one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or -party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). The prime example of a one-to-one method is Avon. Tupperware is famous for its party-plan method. For the purposes of this study, direct selling of services - such as insurance, telecoms, other utilities, financial services - are excluded.
Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes Internet retailing. Example brands include Otto, Neckermann, QVC.
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Sales of consumer goods to the general public via the Internet. Consumers purchase goods online through the web platform. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. Also includes orders placed through the web for which payment is then made through a storecard, an online credit account subsequent to delivery or on delivery of the product. This payment may be by any mode of payment including postal cheque, direct debit, standing order or other banking tools. Includes mobile retailing (m-commerce): consumers use wireless devices such as mobile phone, PDA, BlackBerry, to connect to Internet and purchase the goods online. Excludes sales of wallpapers and ringtones. Includes digital music and movie downloads. Example brands include Amazon.com, Zappos.com, Apple.com, Tesco.com, Dell.com, Coles Online, Quelle, Americanas Internet retailing excludes sales of: (a) Products generated over consumer-to-consumer sales sites, such as eBay. All sales over such sites are excluded, even if they were generated by companies operating through the site; (b) Sales of motor vehicles, motorcycles and vehicle parts; (c) Tickets for events (sports, music concerts etc) and travel; (d) Sales of holidays; (e) Revenue generated by online gambling sites; (f) Quick delivery services of food, magazines, household goods and DVD rentals, for example: MaxDelivery.com, LicketyShip.com, Netflix.com, LoveFilm (g) Returned products/unpaid invoices.
Definitions
Automatic machine in a public place selling a limited range of low-price goods eg soft drinks, confectionery and tobacco.
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Calculation Variables
Region Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe
Country Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden
Industry Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods
Data Type Units of local currency per US$ (y-o-y ex rates) Units of local currency per US$ (fixed year ex rate) Units of local currency per CHF (y-o-y ex rates) Units of local currency per CHF (fixed year ex rate) Units of local currency per Euro (y-o-y ex rates) Units of local currency per Euro (fixed year ex rate) Units of local currency per (y-o-y ex rates) Units of local currency per (fixed year ex rate) Units of local currency per JPY (y-o-y ex rates) Units of local currency per JPY (fixed year ex rate) Households Inflation Population
Unit
1999
2000
2001
000 % 000
8.262 9.162 10.329 0.000 0.000 0.000 5.500 5.425 6.121 0.000 0.000 0.000 8.804 8.451 9.254 0.000 0.000 0.000 13.368 13.870 14.877 0.000 0.000 0.000 0.073 0.085 0.085 0.000 0.000 0.000 4,356.3 4,363.0 4,375.5 0.90 2.41 8,854.3 8,861.4 8,882.8
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Calculation Variables
2002
2003
2004
2005
2006
2007
2008
2009
2010 7.162 0.000 6.715 0.000 10.227 0.000 11.750 0.000 0.078 0.000 4,570.9 0.00 9,244.3
2011 6.997 0.000 6.526 0.000 9.945 0.000 11.464 0.000 0.076 0.000 4,594.9 1.00 9,287.8
2012 6.944 0.000 6.433 0.000 9.797 0.000 11.363 0.000 0.077 0.000 4,619.1 1.80 9,331.5
2013 6.967 0.000 6.373 0.000 9.742 0.000 11.386 0.000 0.079 0.000 4,643.7 2.00 9,375.7
2014 7.034 0.000 6.341 0.000 9.726 0.000 11.480 0.000 0.081 0.000 4,668.8 2.00 9,420.5
9.737 8.086 7.349 7.473 7.378 6.759 6.591 7.636 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 6.247 6.005 5.910 6.002 5.885 5.631 6.085 7.038 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 9.176 9.133 9.131 9.294 9.257 9.264 9.700 10.630 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 14.608 13.207 13.465 13.585 13.578 13.525 12.117 11.929 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.078 0.070 0.068 0.068 0.063 0.057 0.064 0.082 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 4,390.0 4,407.0 4,426.0 4,445.4 4,465.2 4,499.6 4,523.3 4,547.4 2.16 1.93 0.37 0.45 1.36 2.21 3.44 -0.20 8,909.1 8,940.8 8,975.7 9,011.4 9,047.8 9,113.3 9,157.1 9,201.5
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Sources
Key sources per industry irrespective of categories. Region Country Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Western Europe Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden Sweden
Industry Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods Personal Goods
Source Type Trade Associations Trade Associations Trade Press Trade Press Trade Press Trade Press Trade Press Trade Press Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources Company Sources
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Sources
Source KEPA Smycken & Klockor Allt om Resor King Nordisk Papper & Massa Rd & Rn Tid & Smycken Vagabond AB Thure Bnger Albrekts Guld B&M Design Ballograf Bngers Caf Fossil Guldfynd Haglfs Hallbergs Guld Libro Group Pilot Samsonite Smycka Stjrnurmakarna Venue Retail Group (Accent)
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Personal Goods 2010

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