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1.2. Management...........................................................................6
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1.5 Management .......8
.......................................................................................................................9
........................................................................................................10
....................................................................................................12
..............................................................13
2
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2.2 ......................16
2.3 Management .......................................................17
2.4 - Management .......18
.....................................................................................................................19
........................................................................................................20
....................................................................................................22
..............................................................23
3 ................24
3.1 ,
...................................................................................................25
3.2 ........................................................................26
3.3 .................................................................................27
3.4 ....................................................................................28
3.5 .....................................................................29
3.6 ............................................30
3.7 .......................................................30
3.8 ..........................................................................32
3.9 ............................................................................32
.....................................................................................................................34
........................................................................................................35
....................................................................................................38
..............................................................39

 4 KAI ..................41
4.1 .........................................................................42
4.2 ................................................43
4.3 ..............................................................................44
4.4 .....................................................................................44
4.5 ..................................................................................................47
4.6 ...................................................................48
4.7 .................................................................49
.....................................................................................................................50
4.8 .........................................................................50
........................................................................................................57
....................................................................................................59
..............................................................60
5 ............................................................61
5.1. ...............................................62
5.2 ...........................................64
5.3 .......................................65
5.4 - .........66
5.5 .......................................................67
.....................................................................................................................70
........................................................................................................71
6
...................................................................................................73
6.1 ...................................................................................74
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6.3 ` ........................82
.....................................................................................................................85
........................................................................................................87
....................................................................................................89
..............................................................90
7 .....................................................91
7.1 .........................................................................................92
7.2 .........................................................93
7.3 ......................................................................................................93
7.4 .....................................94
7.5 ...........94
7.6 N .............................................................................95
7.7 ...........................97
7.8 ................................................................................99
7.9 ........................................99

 ...................................................................................................................102
......................................................................................................103
..................................................................................................106
............................................................107
8 .................................................109
8.1 (Controlling) .................................110
8.2 Controlling .................................................................................110
8.3 Controlling ......................111
8.4 Controlling ...................................................................................112
8.5 .............................................................................115
8.6 ...............................................................117
...................................................................................................................121
......................................................................................................122
..................................................................................................125
............................................................126

9 ....127
9.1 ........................................................128
9.2 ...............................................................129
9.3 ......................130
9.4 ...........................................131
9.5 .....................................................................136
...................................................................................................................139
......................................................................................................140
..................................................................................................142
............................................................143
..........................................................................144


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11

& , , ,
1994.
Drucker P., management , , 1998.
. & ., , ,
Interbooks, 1996.
Drucker P., Drucker on Management, Management Publications Ltd for the British Institute
of Management, 1971.
Stewart R., The Reality of Management, Heinmann, 1985.

12

1. Philip Sadler, Principles of Management, he Gower, 1992.

E Handbook of Management, Dennis Lock GOWER. Management.
2. www.management.about.com
H management
management

13

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16

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17

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18

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21

., (Management), A, Interbooks, 2001.

., , , Interbooks, 2001.
. & ., , Rosili, 1999.
Cole G.A., Strategic Management, DP Publication, 1994.

22

1. www.management.about.com
H management
management.
2. ACCA, (1989), organisation and management, BPP
Management. .
3. www.comp.glam.ac.uk IS MANAGEMENT

23

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24

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25

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27

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28

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29

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30

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31


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32

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33

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37

., , , Interbooks, 2001.
. & ., , Rosili, 1999.
Cole G.A., Strategic Management, DP Publication, 1994.
Andrews K.R., The concept of corporate strategy, Richard D Irwin, 1987.
Ansoff H.I., Implantic strategic management, Prentice Hall International.

38

1. . & ., , , 2001.
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2. ACCA, Organisation and management, BPP, 1989.
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58

 2

. & ., , Rosili, 1999.

Cole G.A., Strategic Management, DP Publication, 1994.
Dale M., Succesful Recruitment and Selection. Practical Guide for Managers, Kogan Page,
1995.
Sidney Elizabeth, Managing Recruitment, Gower, 1988.
Townesend R., Up the organisation, Michael Joseph, 1970.

59

1. ACCA, rganisation and management, BPP, 1989.

,
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Cole G.A., Strategic Management, DP Publication, 1994.

Andrews K.R., The concept of corporate strategy, Richard D Irwin, 1987.
Ansoff H.I., Implantic strategic management, Prentice Hall International.
. & ., , , 1993.
., , , 1995

89

1. www.mindtools.com, MINDTOOLS.
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2. www.swemorph.com
.

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105

Carnall A., Managing Change in Organisations, Prentice Hall, 2003.

Robbins S., Organisational Behavior, Prentice Hall, 2001.
., , , 1999.
Joiner T., The influence of national culture aligment on job stress and performance evidence
from Greece, Journal on Managerial Psycology, 16, pp229-242, 2001.
Kanter R.M., Men and Women of the corporation, Basic Books, 1977

106

1. Kessapidou S., Versakelis N. (2002) The impact of National Culture and International
Business Performance the case of foreign firms in Greece, European Business Review,
14, pp268-275. .
2. www.wikipedia.org .
(corporate culture),
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., ., , Rosili, 1999.
Cole G.A., Strategic Management, DP Publication, 1994.
Ansoff H.I., Implantic strategic management, Prentice Hall Internatioal.
Staehle W., Management, Aufl Muenhen, 1991.
Z ., , , 1978.

125

1. www.findarticles.com: .

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133

 2
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134

SHARE MARKET MATRIX MODEL

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137


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138

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141

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Globalization, South-Western College Publishing, 2001, 4th Edition.
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1. www.tanea.gr . MBA
course ,
.
.
2. www.knowledge.wharton.upenn.edu
.
3. www.findarticles.com .

143

www.tanea.gr
www.findarticles.com LOOK SMART
www.management.about.com ABOUT BUSINESS AND FINANCE
www.wikipedia.org WIKIPEDIA
www.mindtools.com MINDTOOLS
www.swemorph.com

144