KAIST eBiz Award 2001

KAIST

KAIST


1.
2.
3.
4.
5. 7
6.
7.
8.
[] Business Model
KAIST

1. (I)
(Planning)
: Plan Do See [PDS Cycle]
Planning () : /

Organizing () : (/)

Staffing (/) :

Leading () : , /
Controlling () : /, Feedback

(Business Plan) Bible

.
"" , //
.
()
.
KAIST

1. (II)
? [Why]
.
, .

.
.

, ""

() .
.

? [What]
[ ]
"(Opportunity)" . [What]
/ . [How]

KAIST

2. (I)
3 (Driving Forces)
(Team) - (Who)
(Opportunity) - (What) / (Why)
(Resources) - (How)

(Fits)

Fits or
Gaps

.
,
(Resource Gap) .
KAIST

2. (II)
: , ,
:

(1) :
, , ,

(2) :
, ,
, ,

(3) :

,

:


KAIST

3. (I)
(Executive Summary)
(Business Concept)


, , ,

(Offering) []

,
,

/
KAIST

3. (II)

: , ,




/

:
:
(Cash Flow)
KAIST

3. (III)


(Product) : CBP ,
( Price) :
(Place) :
(Promotion) :

KAIST

3. (IV)

(Operating Cycle)
Outsourcing

/ : , /
/
, /
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3. (V)


Milestone

: [ ]
(Pro Forma Income Statements)
(Pro Forma Balance Sheets)
(Pro Forma Cash Flow statements)


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3. (VI)

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4. (I)
...
,
, .
(Vision) " " .
: Challenging, Achievable, Simple, Uniqueness
" " .

.
, ?
/ ?
, ?
? ( , )

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4. (II)
...

, .

,
.
(Activity-oriented)
, (Goal-oriented)
.

. ( )

.
.
, // .
.

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4. (III)
,
.
(Goal)

, (Milestones)
.
(Revision)
/ .
/

,
.

,
,
.
.
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4. (IV)
/ .
(Segmenting)
(Integrating) .

( )
. ( , )

.
, .
.
.
Internet
.

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4. (V)
...
.
. ( ? ?)
.
.
(Sensitivity) .
.

.

.
.

/ .
.

.
, .
, .
, .
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5. 7 (Sherwin, 1998)
? (What is your product?)
: ...
: A multimedia home PC for under $500

? (Who is the customer?)

: ...
.
. () > TV

? (Who will sell it?)

: ...

.
: Can you sell your product on the web? ()

? (How many people will

buy it?)
: (x $) y %() z $
()
.

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5. 7 (II)
/ ? (How much will it cost
to design and build?)
.
: R&D ( , , ),
. () .

? (What is the sales price?)

4P(Product, Price, Place, Promotion) .

70% (Normal Pricing)
.
50%
, .

? (When will you break even?)

, 3
. (, Bio-tech .)
NEVER RUN OUT OF CASH.
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6. (I)
(Market Research) TYM

?
? ( )
? ( )

(Competition)

, ?
/ ? /
?

(Product)

?
?
?
?

(Customer)

/ ?
?
""(Real) ? ( , )
?

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6. (II)
(Marketing Strategy)

(Confronting the Truth)

(Raising Money)

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7. (I)
( )

/
-
-
-

( )

, ,

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7. (II)

()

IR

. .
.

( )
.
, ( ) .
.
, .
(Exit Strategy) .
.

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8. (I)
, Websites
Websites

: www.smba.go.kr
: www.venture.or.kr
KAIST : htvc.kaist.ac.kr
: www.mk.co.kr
Sky Venture: www.skyventure.co.kr
: www.yesventure.co.kr
: www.venturesos.co.kr
KTB World: www.ktbworld.co.kr
: www.uventure.org
Venture e-Business Consulting

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8. (II)
, Websites
Websites

Inc: www.inc.com
Red Herring: www.redherring.com
EntreWorld: www.entreworld.org
Upside: www.upside.com
National Business Incubation Association: www.nbia.com
SBA ( ): www.sba.gov
National Venture Capital Association: www.nvca.com
The Silicon Valley Gateway: www.netview.com/svg/
Stanford Business School: www.gsb.stanford.edu/ces/
MIT: entrepreneurship.mit.edu
Harvard Business School: www.hbs.edu
Babson College: www2.babson.edu
MoneyTree: www.pwcmoneytree.com

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8. (III)
Sample Website
Websites
www.smba.go.kr
htvc.kaist.ac.kr

Websites

www.bplans.com
www.businessplans.org
www.sba.gov starting your business business plans
www.sb.gov.bc.ca/

Case PC-Build, Inc.

?
?
?
?

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[] Business Model
Business Model

An architecture for the product, service and information flows, including

a description of the various business actors and their roles; and

A description of the potential benefits for the various business actors; and
A description of the sources of revenues

Characteristics of e-Business Model

Easy Creation of New Model with Various Structures

IT enables (Within corporation and outside partners)

Easy Change of Biz Structures

We are a different company every 3 months. eBay

Technology-Driven
(Ex) WAP (Wireless Application Protocol)

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[] ?
Win-Win e-Business

()

Cyberbills,
VentureOne

PlantRx.com
Uniloc.com

eBay,

/

(,
,
)

Freemarkets

/ ,

Yahoo,
Women.com

FedEx,
Inc

eGreetings,

GM,
L L Bean

Cisco,
Intel,
ValiCert
Dell,
LearningsPays

Webvan,
Travelocity

KAIST

Embark,
TPN

Bluemountain

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